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Apex Accountancy

Accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Apex Accountancy

Accountant · Christchurch Centre, Christchurch

Where you stand#23of 245 accountants
Overall health9.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Apex Accountancy is a Christchurch Central City firm offering cloud-based and mobile accounting services across Christchurch, Queenstown and Auckland. They provide accounting, tax and compliance support plus business advisory for owners, tradies and investors. Customers report friendly, patient and helpful service, and the practice emphasises accuracy, timely compliance and transparent pricing.

Apex Accountancy is an accountancy firm based in Christchurch Central City with offices serving Christchurch, Queenstown and Auckland. The practice describes itself as cloud-based and mobile, guiding clients through their financial lives and providing ongoing business advice.

Services focus on accounting, tax and compliance work including GST, PAYE and tax returns, alongside business advisory for business owners, tradies and investors. The firm states it aims for accurate work, timely compliance and transparent pricing with no surprise bills.

Customers tend to describe interactions as friendly, patient, helpful and honest, with several reviewers recommending the practice. That feedback suggests clients experience clear communication and practical support when dealing with accounts, tax matters and business decisions.

Locally, Apex Accountancy is distinguished by its mix of cloud-first services, multi-location presence and emphasis on business advisory as well as compliance work. That combination positions the firm as a go-to option for New Zealand small business owners and investors seeking an accountant who balances everyday compliance with wider financial guidance.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Apex Accountancy's Google Business Listing shows strong health with essential details in place and verified ownership. The listing includes a website link, a clear title, a claimed status, a open-for-business indicator, and a phone number, which supports easy customer contact. The health score is 8.5 out of 10, indicating solid listing completeness and accuracy.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
9.6Strong
9:41
Tiles © Esri
Apex Accountancy✓✓
5.0 ★★★★★ (3)
Accountant · Christchurch Centre2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

​Our vision is to be New Zealand's most trusted cloud-based & mobile accountants, by guiding our clients throughout their financial lives. Apex Accountancy are not just Christchurch accountants, we are your number one business adviser. You can trust Apex with your accounting, tax and compliance responsibilities. We can give you the information you require to make that significant decision in your life. We are focused on meeting your business accounting needs.

1
Google listingChristchurch accountants · 245 businesses
You are #11 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Apex Accountancy shows a solid health score for Google reviews, with a high star rating and improving review counts, though engagement is currently limited by zero responses to reviews. The top finding is the excellent star rating placing the practice in the top tier, while the main gap is response activity that affects trust and perceived responsiveness.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
9:41
Apex Accountancy
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
helpful staff 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Apex Accountancy shows a very high overall health in Google Maps performance, indicating strong visibility and steady presence across city searches. The top finding is that aggregate Maps results are at or above the local median, reflecting good reach for a range of services. A second important point is this borough score is also at or above median, showing solid local visibility.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.1Strong
9:41
1234Tiles © Esri
✓Top three for "accounting firm" in 3 suburbs, seen in 27
1
Apex Accountancy15.0 ★ (3) · Accountant
2
Nexia New Zealand4.3 ★ (12) · Accountant
3
BDO Christchurch5.0 ★ (4) · Accountant
4
Tax Matters Limited4.9 ★ (84) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #23 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Apex Accountancy shows above-average health in its social presence with a 6.4/10. The strongest completed asset is a high-trust Facebook profile and an accurate LinkedIn Company listing, which support visibility and trust. However, several key social channels and directories remain inactive and limit reach to new local and professional audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/apex-accountancy-ltd) found via: Google search results, Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.9Room to grow
9:41
Gapex accountancy christchurch centre
AllImagesMapsNews
FacebookapexaccountancyltdApex Accountancy | Facebook✓
LinkedInapex-accountancy-ltdApex Accountancy | LinkedIn✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #100 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 5 of them.
9.4Strong
9:41
facebook
apexaccountancyltd✓
1.2K followers ✓
Apex Tax New Zealand helps New Zealand small business owners understand their numbers, stay compliant, and build profitable businesses with confidence. Our locations: Auckland, Christchurch and Queens...2
FollowMessage
🌐 apexaccounting.co.nz✓
☎ +64 22 076 7577
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #16 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Apex Accountancy shows an above-average on-page SEO health with a score of 6.7 out of 10. Strengths include a fast page load under 3 seconds, a secure HTTPS setup, a succinct SEO-friendly URL, and a relevant title tag. The main opportunities focus on improving meta description length, balancing the title tag, and addressing render-blocking resources to further enhance performance and clarity for prospective customers.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒apexaccounting.co.nz✓3
✓Favicon
✓Page load speed
1Meta description
2The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Apex Accountancy shows a high website traffic health with room to grow paid exposure. The strongest near-term gains come from initiating a small, targeted paid campaign with clear landing pages and conversion tracking, and from minor improvement in paid keyword coverage. Organic traffic value remains solid in the 50-75% band, supported by consistent content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
9:41
Gaccountant brookhaven-ferrymead
AllMapsImagesShopping
321No ads from you on any search
www.nzbizbuysell.co.nzBaker Tilly Staples Rodway - Christchurch
www.search4accountants.co.nzAccounting & Tax Services in Bryndwr (8052) (8052)
www.apexaccounting.co.nzApex Accountancy NZ | Trusted Accountants Christchurch ...

Run a profitable business with Apex Accountancy. We offer trusted accounting, tax, and business advisory services for New Zealand businesses in Christchurch ...

www.bdo.nzBDO Christchurch Chartered Accountants & Accounting Firm
About 90 visits a month from search, across 117 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #50 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Apex Accountancy's opening hours mostly align with local customer demand on weekdays, especially Thursdays, where several mid-morning and afternoon slots match strong search activity. There are 39 high-demand hours closed, primarily on Sundays, representing missed opportunity. There are no low-demand open hours, so current schedule is efficient. Adjusting a few Sunday hours could capture unmet client demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.4Room to grow
9:41
Apex Accountancy
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
Saturday9am-5pm
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #113 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#23of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #23 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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