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APM Allied Health & Employment Services

Occupational safety and health · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

APM Allied Health & Employment Services

Occupational safety and health · Christchurch Centre, Christchurch

Where you stand#70of 203 physiotherapy businesses
Overall health6.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

APM Allied Health & Employment Services is a Christchurch Central City provider delivering allied health and vocational rehabilitation across Aotearoa. From a multidisciplinary team they offer physiotherapy, pain management, paediatric therapy and employment assistance, working with ACC, MSD, NZDF and insurers. Customers often note attentive clinicians, though some reviews mention difficulties booking and occasional communication gaps.

APM Allied Health & Employment Services is based in Christchurch Central City and provides allied health and employment-focused services across Aotearoa. The organisation describes itself as supporting people, whānau and businesses to recover from injury, manage long-term conditions, and engage in work and community life.

Services include physiotherapy, vocational rehabilitation, employment assistance, psychological support, pain management and community-based rehabilitation. The practice also offers paediatric therapy for children and young people and states it works with ACC, MSD, NZDF, insurers and health referrers to deliver evidence-based, goal-focused care.

Customers' comments reflect a mix of experiences. Several reviewers praised specific clinicians and teams, describing staff as caring and committed. Other feedback highlights operational issues: difficulty getting appointments, trouble reaching reception by phone and reports of follow-up or communication lapses. These themes suggest consistency in clinical support for many clients but occasional problems with booking and responsiveness.

Locally, APM positions itself as a broad allied health and vocational rehabilitation provider with a multidisciplinary approach and established links to government agencies and insurers. For people seeking injury recovery, paediatric support or help to stay in work, APM presents a full-service option within Christchurch central city with an emphasis on goal-focused, evidence-informed programmes.

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01Google listingMarketbase business report

Your Google listing

APM Allied Health & Employment Services shows a very healthy Google Business Listing health score of 9.1 out of 10. The listing already provides a website link, shows correct open/closed status, and includes a visible title, claimed status and a phone number. The two key findings are strong listing basics and a detailed description that sits in the top local quartiles.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
9.2Strong
9:41
Tiles © Esri
1
APM Allied Health & Employment Services✓✓
3.3 ★★★★★ (4)
Occupational safety and health · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

APM is a leading health and human services provider supporting people across Aotearoa to overcome injury, illness, developmental challenges, and barriers to employment. From our Christchurch base, we deliver allied health, vocational rehabilitation, employment assistance, psychological services, pain management, community-based rehabilitation, and paediatric therapy services for children and young people. We work with individuals, whānau, businesses, ACC, MSD, NZDF, insurers, and healthcare referrers to provide evidence-based, goal-focused support. Whether you're seeking support for your child’s development, recovering from injury, or looking to improve your wellbeing, our team is here to help.

2
Google listingChristchurch physiotherapy · 203 businesses
You are #18 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

APM Allied Health & Employment Services shows a low Google health score with some positive steps. The business has started gathering reviews and has a modest rating, but no review responses yet. Key opportunities lie in improving response rate, continuing to grow the number of reviews, and maintaining or boosting ratings with consistent customer experiences.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.9Room to grow
9:41
APM Allied Health & Employment Services
OverviewReviewsPhotosAbout
3.3★★★★★4 reviews
5
4
3
2
13
call 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #165 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for APM Allied Health & Employment Services is very low, at 0.3 out of 10, indicating limited visibility in Google Maps searches. The strongest near-term signal is appearing for two top keywords related to physical rehabilitation centers in nearby Christchurch suburbs, with positions of 12 and 14. This suggests opportunities to focus on suburb-level accuracy and existing ranking themes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.3Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
The Rehab Co0.0 ★ (0) · Occupational safety and health
2
Physiotherapy Associates4.7 ★ (15) · Occupational safety and health
3
Motus Eastcare Physiotherapy5.0 ★ (4) · Occupational safety and health
4
Active Hand Rehab East5.0 ★ (4) · Occupational safety and health
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APM Allied Health & Employment Services2Further down, below the first results
Map positionsChristchurch physiotherapy · 203 businesses
You are #197 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

APM Allied Health & Employment Services shows a below-average social presence health score of 4.0/10, indicating room for improvement in visibility and trust across platforms. The most notable finding is that the business already has strong Facebook and LinkedIn presence, which anchors credibility and reach. Focus should be on completing active profiles on other key platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/apm-new-zealand) found via: Google search results, Your website.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/apm) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
4.9Room to grow
9:41
Gapm allied health & employment services christchurch centre
AllImagesMapsNews
FacebookapmnzAPM Allied Health & Employment Services | Facebook✓
LinkedInapm-new-zealandAPM Allied Health & Employment Services | LinkedIn✓
HealthpointapmAPM Allied Health & Employment Services | Healthpoint✓
Healthpagesrehabilitation-services-apm-workcareAPM Allied Health & Employment Services | Healthpages
InstagramNo account found1
LinkedInNo listing found✓
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch physiotherapy · 203 businesses
You are #104 for listings and social
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GoogleFacebookInstagramTikTokLinkedInHealthpointHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
7.0Good
9:41
facebook
apmnz✓
478 followers 1
APM is a national provider of health and wellbeing services, injury management, job seeker support3
FollowMessage
🌐 apm-nz.co.nz✓
☎ +64 800 967 522✓
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #62 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

APM Allied Health & Employment Services shows a high on-page health score with solid technical factors and no critical blockers. The current strengths include a valid favicon, compact page size, no render-blocking resources, HTTPS content, and sufficient text. The most impactful opportunities are refining meta description and title tag lengths, improving URL SEO-friendliness, and reducing page load time to under three seconds.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Meta descriptionThe length of your search summary is close enough now that most people see all of it, so the gain left is in the words: one concrete reason to ring you beats another description of what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒apm-nz.co.nz✓✓
✓Separate sites linking to you
1On-page score
2The shape of your link profile
3Meta description
Your websiteChristchurch physiotherapy · 203 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

APM Allied Health & Employment Services shows a very healthy website traffic profile. The overall health score is high and reflects strong organic visibility and engagement. The two key findings are the outstanding organic traffic total and the excellent organic SERP coverage, both indicating durable search presence. There is also notable value from organic traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
9:41
Gphysio phillipstown
AllMapsImagesShopping
321No ads from you on any search
www.physio-nz.co.nzPhysio NZ: Physio in Christchurch | Sumner, Ferrymead ...
www.habit.healthHabit Health Queenstown | Physio & EAP Services
apm-nz.co.nzPhysiotherapy Queenstown - Physio ...

Physio Queenstown provides personalized treatments to help you reach your goals. Call 03 441 4282 to book now … 45 min initial consult – $50 30 min follow up – ...

performanceplusphysiochch.co.nzPerformance Plus Physio - Trusted physio clinic Christchurch
About 2,354 visits a month from search, across 408 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #24 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

APM Allied Health & Employment Services has partial alignment between opening hours and local demand. Strong matches include mid-morning Tuesday and Thursday and afternoon Monday and Wednesday. However several high-demand early-morning and evening hours remain closed, creating missed bookings. No hours are open during low-demand periods, so inefficiency is low. Adjusting a few start and finish times could capture extra appointments without large schedule changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.2Room to grow
9:41
APM Allied Health & Employment Services
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch physiotherapy · 203 businesses
You are #97 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#70of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #70 overall
Open my free 7 days →
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