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Appearance Beauty and Health

Beauty salon · Strowan, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Appearance Beauty and Health

Beauty salon · Strowan, Christchurch

Where you stand#136of 570 beauty businesses
Overall health7.6/10across the eight areas

Going well

04Listings and social9.207Google search and traffic7.903Map positions7.208Opening hours6.3

Where we can help

02Reviews4.705Facebook page4.001Google listing3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Appearance Beauty and Health is a beauty salon in Papanui, Christchurch. They offer a mix of beauty treatments, intense pulsed light services, waxing, eyebrow design and nail services. The salon highlights internationally trained staff and a private, relaxing environment where technology and natural approaches are combined to support clients' skin and grooming needs.

Appearance Beauty and Health is a beauty salon located in Papanui, Christchurch. The salon presents itself as a clinic-style studio where clients can seek facial and body treatments in a private, relaxing setting. Their website emphasises a blend of technology and natural approaches to help clients look and feel their best.

Services described include general beauty treatments, intense pulsed light (IPL) procedures, semi-permanent hair removal using hot or strip wax, eyebrow design and an array of nail services. Staff are described as internationally trained, and the site lists multiple service categories that cover both cosmetic and grooming needs.

Customer feedback in online reviews highlights friendly, experienced staff and consistent results with brows and nails. Reviews note fast, affordable service and repeat visits from clients who cite specific team members by name. The salon owner has replied to several reviews, which indicates some engagement with customer feedback.

Locally, Appearance Beauty and Health presents itself as a full-service beauty provider in Papanui with a focus on professional training and a private atmosphere. The mix of IPL, waxing, brow shaping and nail work, together with its stated use of technology alongside natural methods, is positioned as the salon's practical offering for Christchurch clients seeking routine beauty and grooming services.

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01Google listingMarketbase business report

Your Google listing

Appearance Beauty and Health shows a below-average health score of 3.8 out of 10, indicating room for improvement in the Google Business Listing. The listing already lists a title, claimed status, a website link, phone number and open status, which are solid foundations. Key gains include ownership control and direct contact for clients, while opportunities focus on adding a meaningful description and more visuals.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Appearance Beauty and Health
2
Appearance Beauty and Health✓✓
4.3 ★★★★★ (65)
Beauty salon · Strowan
Open 6 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #386 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Appearance Beauty and Health shows a below-average health score of 3.8 out of 10 for Google reviews. The business has made a solid start with at least one Google review and moderate listing engagement. Opportunities exist to grow the overall score by increasing review volume, continuing to respond to reviews, and maintaining confidence while expanding feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Appearance Beauty and Health
OverviewReviewsPhotosAbout
4.3★★★★★65 reviews
5
4
3
2
11
friendly staff 16waxing 10treatment 8atmosphere 3grab one deal 2lovely staff 2
3How far your rating and your review count together can be trusted
B
Belinda G.★★★★★ · 3 years ago

Georgia was wonderful my first time brows they're amazing! Best job ever on my nails they look amazing great shaping also. Recommend for sure

Response from the owner2

Thank you so much for taking the time to leave a review Belinda. We look forward to seeing you again to get those Brows and Nails in tip top shape xx

V
Victoria H.★★★★★ · 3 years ago

Katie and her team are brilliant. Wouldn't go anywhere else. Great service and very experienced.

Response from the owner

Thank you Victoria for taking the time to leave a review. It is very much appreciates. We all look forward to seeing you at your next appointment. xx

Google reviewsChristchurch beauty · 570 businesses
You are #300 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Appearance Beauty and Health shows a healthy Google Maps presence with an overall health score of 7.4 out of 10, indicating solid visibility and room to grow. The strongest opportunities lie in continuing to elevate aggregate map visibility across suburbs while further boosting suburb-specific rankings. The top keywords show solid local relevance, especially for waxing, beautician and laser hair removal services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
waxing hair removal service
1Top three for "waxing hair removal service" in 1 suburb, seen in 4
1
Beauty Lies Within4.9 ★ (95) · Beauty salon
2
Nava Beauty Salon5.0 ★ (72) · Beauty salon
3
Appearance Beauty and Health24.3 ★ (65) · Beauty salon
4
Blush Skin Clinic Christchurch4.9 ★ (178) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #163 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Appearance Beauty and Health shows a very high health score (8.6/10) for social presence with strong Facebook and Instagram profiles and solid Neighbourly and Yellow Directory entries. The strongest current strengths are the outstanding Facebook and Instagram presence, which support credibility and local reach, and the Neighbourly listing that boosts local goodwill.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/appearance-beauty-health-579510469) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe can see the Neighbourly Profile listing (https://www.neighbourly.co.nz/business/appearance-beauty-health) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 6 of them.
9.2Strong
What customers seeWhere you rank
9:41
Gappearance beauty and health strowan
AllImagesMapsNews
FacebookAppearance-Beauty-and-Health-113487682052Appearance Beauty and Health | Facebook✓
InstagramappearancebeautyandhealthAppearance Beauty and Health | Instagram✓
OpenLocallyappearance-beauty-and-health-strowanAppearance Beauty and Health | OpenLocally
Yellowappearance-beauty-health-579510469Appearance Beauty and Health | Yellow✓
ServiceFinderAppearance-Beauty-and-Health-227812Appearance Beauty and Health | ServiceFinder
White Pagesappearance-beauty-health-strowanAppearance Beauty and Health | White Pages
NZWAOappearance-beauty-health-limitedAppearance Beauty and Health | NZWAO
Neighbourlyappearance-beauty-healthAppearance Beauty and Health | Neighbourly3
TiktokNo account found1
FreshaNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #46 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyYellowServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
8 checks on your Facebook page. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
facebook
people1
1.2K followers 2
With over 15 years experience you can be sure your beauty treatments will Be performed to the highes
FollowMessage
🌐 abh.co.nz✓
☎ +64 3-354 1642✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #341 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Appearance Beauty and Health has a high on-page SEO health score of 7.7 out of 10, indicating solid fundamentals for the homepage. Notable findings include a valid favicon, compact page size, and relevant meta description and title tag. There remains room to improve meta description presence and address render-blocking resources and frames, to further optimise performance and indexing.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒abh.co.nz✓✓✓
1Meta description
2Separate sites linking to you
3On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Website traffic health for Appearance Beauty and Health is solid, with a Health score of 7.5/10 indicating generally healthy traffic and visibility. The strongest takeaway is that organic value is mid-range but improving, while paid traffic has not yet materialised. Focus can be placed on starting small paid campaigns and maintaining momentum in organic content and SEO.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.9Good
What customers seeWhere you rank
9:41
Gbeautician waimakariri district north
AllMapsImagesShopping
21No ads from you on any search
www.beautyiq.nzBeauty IQ | Rangiora Beauty Therapy
www.fresha.comBest Beauty Salons near me in Rangiora
www.abh.co.nzAppearance Beauty & Health | 03 354 1642

"Where technology meets nature to help you look your gorgeous best" · SERVICES · WAXING · EYE TREATMENTS · SPRAY TANS · PEDICURES · IPL · DAY SPA PACKAGES · MANICURES. Read more

houseofbeaute.co.nzHouse of Beaute: Home
3About 850 visits a month from search, across 57 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #123 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Appearance Beauty and Health shows reasonable timing alignment with local demand: several weekday afternoons and a Saturday lunch hour are open during peak search periods, and there are no low-demand open hours. However there are missed high-demand windows, particularly on Saturday afternoons and a Monday and Sunday mid-day, which suggest targeted hour changes could yield more bookings without increasing off-peak exposure.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.3Good
What customers seeWhere you rank
9:41
Appearance Beauty and Health
OverviewReviewsPhotosAbout
Hours 1
Monday4:30pm-7pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #211 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#136of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #136 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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