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Architecture Prime Ltd

Architect · Burwood, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Architecture Prime Ltd

Architect · Burwood, Christchurch

Where you stand#122of 252 architects
Overall health5.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Architecture Prime Ltd is a small, experienced and cost-efficient architecture practice based in Burwood, Christchurch, led by registered architect Paul King. Prime specialises in high-quality design, documentation and design visualisation, supplying services both to other architects and directly to the public. The practice focuses on efficient delivery and clear project documentation for residential and small commercial projects.

Architecture Prime Ltd is an architecture practice based in Burwood, Christchurch, led by registered architect Paul King. The practice describes itself as small and experienced, providing architectural services to clients in the local area and beyond.

Prime specialises in delivering high-quality design, documentation and design visualisation outcomes. The practice states it works both for other architects and directly for members of the public, offering drawing production, detailed documentation and visualisations to support project decision-making and consent processes.

Clients engage Architecture Prime Ltd for design documentation and visualisation work that supports project delivery. The practice's stated focus on clear documentation and visual outputs aims to help clients and collaborating architects understand design intent, construction requirements and council compliance considerations during design and consent stages.

What distinguishes Architecture Prime Ltd locally is its size, cost-efficient approach and registered leadership under Paul King. The practice positions itself as a specialist resource for architects seeking documentation and visualisation support, while also serving members of the public who want architect-led design and comprehensive drawing packages in the Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Architecture Prime Ltd shows solid basic listing setup with a claimed listing, open status, a website link and a visible phone number. The overall health score is 4.6 out of 10, indicating room for improvement. The most impactful findings are the lack of a logo and the opportunities to improve the description and photos for local relevance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
9:41
Tiles © Esri
3
Architecture Prime Ltd✓✓
0.0 ★★★★★ (0)
Architect · Burwood
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Architecture Prime Ltd is a small, experienced and cost efficient architecture practice headed by registered architect Paul King. Prime specialises in delivering high quality design, documentation, and design visualisation outcomes to other Architects, as well as direct to the public.

2
Google listingChristchurch architects · 252 businesses
You are #139 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Architecture Prime Ltd shows a below-average health score for Google reviews, with several improvement areas. The strongest opportunity lies in boosting customer engagement through more responses and gathering more positive reviews. Actionable steps include encouraging happy customers to leave reviews and starting to respond to all feedback to build trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
9:41
Architecture Prime Ltd
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch architects · 252 businesses
You are #163 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Architecture Prime Ltd shows a healthy Google Maps presence with a health score of 7.6 out of 10. The strongest performance is in the borough and top suburb visibility, while aggregate scores show good progress across local searches. Two key opportunities focus on expanding visibility beyond the current top areas and refining the business listing for top 10% placement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.3Good
9:41
1234Tiles © Esri
1Top three for "architecture firm" in 3 suburbs, seen in 6
1
IMAGINE Design and Development0.0 ★ (0) · Architect
2
Architecture Prime Ltd20.0 ★ (0) · Architect
3
Home Design Vault0.0 ★ (0) · Architect
4
Backcountry Studio5.0 ★ (7) · Architect
Map positionsChristchurch architects · 252 businesses
You are #68 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Architecture Prime Ltd shows a decent baseline health score of 4.6/10 for social presence and directories, with several core profiles already active. The strongest assets lie in Facebook, LinkedIn, Neighbourly and Yellow Directory listings that are established and trusted. Opportunities focus on expanding profiles on Instagram, TikTok, LinkedIn Company, TikTok Directory and GrabOne to improve local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/paul-king-architecture-prime-ltd-579458030) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/paul-king-architecture) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe can see the Neighbourly Profile listing (https://www.neighbourly.co.nz/business/architecture-prime-limited) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
18 checks on your listings and social. You're seeing 6 of them.
4.5Room to grow
9:41
Garchitecture prime ltd burwood
AllImagesMapsNews
Yellowpaul-king-architecture-prime-ltd-579458030Architecture Prime Ltd | Yellow✓
White Pagespaul-king-architectureArchitecture Prime Ltd | White Pages✓
StarOfService Proarchitecture-prime-ltdArchitecture Prime Ltd | StarOfService Pro
LinkedInchristchurcharchitectArchitecture Prime Ltd | LinkedIn
FacebookArchitecture-Prime-Ltd-100054635190961Architecture Prime Ltd | Facebook✓
Builders Crack Tradiearchitecture-prime-limitedArchitecture Prime Ltd | Builders Crack Tradie
Neighbourlyarchitecture-prime-limitedArchitecture Prime Ltd | Neighbourly3
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch architects · 252 businesses
You are #140 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesStarOfService ProYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
8 checks on your Facebook page. You're seeing 6 of them.
4.7Room to grow
9:41
facebook
people2
4 followers 1
Christchurch based Freelance Architect, specializing in designing to challenging client briefs, design visualization and BIM services to other architects, as well as direct to the public.
FollowMessage
🌐 prime.net.nz✓
☎ +64 27 235 2268✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #133 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Architecture Prime Ltd shows a mixed on-page health with a 5.4/10 score. Strengths include a solid title tag within the ideal length, a valid favicon, no frames and an SEO-friendly URL, and a compact page size under 256KB. Key gaps: no meta description detected, missing H1 tag, some HTTP links, and load time above 3 seconds.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒prime.net.nz✓
✓Page title
✓Pages linking to you
1Meta description
2On-page score
3The shape of your link profile
Your websiteChristchurch architects · 252 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Architecture Prime Ltd shows a solid overall health score for Website Traffic, with room to grow paid activity and slightly higher organic value. Key findings point to no measurable paid traffic yet, and mid-range organic value, suggesting focused improvements in paid campaigns and content strategy could lift performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Architecture Prime LtdNot in these results
3About 42 visits a month from search, across 45 searches
Google search and trafficChristchurch architects · 252 businesses
You are #98 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Architecture Prime Ltd shows strong overall timing with local demand: most open hours overlap with high-search periods, reflected in a very high temporal health score (9.7/10). Open hours cover several Saturday midday peaks and a Sunday lunch peak, while a few weekday and weekend mornings are closed during noticeable demand. No open hours fall in low-demand windows, so schedule tweaks could lift conversions without raising operating cost.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.7Strong
9:41
Architecture Prime Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday10am-6pm
Sunday10am-6pm
Opening hoursChristchurch architects · 252 businesses
You are #8 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#122of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #122 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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