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Armitage Contracting Ltd

General contractor · Wainoni, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Armitage Contracting Ltd

General contractor · Wainoni, Christchurch

Where you stand#98of 252 architects
Overall health6.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Armitage Contracting Ltd is a 100% locally owned Canterbury contracting firm based in Wainoni, Christchurch, with over 32 years' experience. The company provides general contracting and earthworks, specialising in asphalt and concrete driveways, landscape construction and civil works for residential and commercial clients. The team is described as highly organised and has established strong rebuild insurance relationships.

Armitage Contracting Ltd is a Canterbury-based contracting company located in Wainoni, Christchurch. The firm is 100% locally owned and has operated for more than 32 years, offering construction and earthworks services across the local area.

The company's stated services include general contracting and earthworks with a focus on driveways, landscape design and construction, pavings and tiling, and both asphalt and concrete work. Projects range from residential driveway and landscaping jobs through to commercial civil works. The team notes experience across design and construction for different surface types and landscape repairs.

Customer feedback themes reflect completed projects such as retaining walls, concrete steps, driveway redevelopment and asphalt laying, with reviewers consistently positive about finished works. Reviews indicate clients receive hands-on construction work that covers associated landscaping and site rebuild tasks. The business also reports strong relationships with major rebuild insurance companies and a history of preferred head-contractor roles on insured projects.

Locally, Armitage Contracting Ltd is distinguished by long tenure in Christchurch rebuild work and a high volume of completed jobs, including over 1,500 domestic driveways and around 200 commercial projects. That experience, combined with local ownership and insurer partnerships, positions the company as an established option for driveway, landscape and civil contracting in the Canterbury area.

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01Google listingMarketbase business report

Your Google listing

Armitage Contracting Ltd shows a very strong Google Business Listing health score and solid listing completeness. The overall health is 9.2 out of 10, indicating the profile is well configured and reliable for customers. The most notable findings are that the listing is claimed and verified, with an open-for-business status, plus a direct website link and visible phone number for easy contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.4Strong
9:41
Tiles © Esri
3
Armitage Contracting Ltd✓✓
5.0 ★★★★★ (1)
General contractor · Wainoni1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a Canterbury based 100% locally owned Company that has been providing General Contracting and Earthworks services for over 30 years. Our highly organised team is experienced in all types of driveways, landscapes and civil works, from residential through to commercial. With over 32 years experience under our belts, we ensure to provide a professional, high standard of workmanship that is guaranteed. Following the Christchurch Earthquakes, Armitage has forged strong relationships with all major rebuild insurance companies. In this role of preferred head contractor to these clients we have completed over 1500 domestic driveway and 200 commercial projects including all associated landscaping works.

2
Google listingChristchurch architects · 252 businesses
You are #15 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Armitage Contracting Ltd shows a healthy Google review presence with a 4.9/10 health score, indicating room for growth in review volume and engagement. The business already holds a top 10% star rating, reflecting high customer satisfaction. Key focus should be increasing total reviews and starting to respond to reviews to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
9:41
Armitage Contracting Ltd
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #115 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Armitage Contracting Ltd shows a moderate overall health in Google Maps search with a 4.7 out of 10. The strongest signals are the top five keywords related to building design and landscape work in local areas, indicating solid visibility for core services in Wainoni and Christchurch. Opportunities exist to improve both aggregate maps visibility and borough-specific presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.7Room to grow
9:41
1234Tiles © Esri
1Top three for "landscape architect" in 1 suburb, seen in 3
1
Gunn Design Landscape Design and Construction5.0 ★ (12) · General contractor
2
FORM Garden Architecture4.9 ★ (34) · General contractor
3
Botanic Landscape Architects5.0 ★ (21) · General contractor
4
Glasson Huxtable Landscape Architects5.0 ★ (11) · General contractor
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Armitage Contracting Ltd2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #133 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Armitage Contracting Ltd shows a moderate health score of 5.0 out of 10 for social presence and directories. The most notable current strength is a very high-trust Facebook profile, indicating solid audience engagement and branding. LinkedIn Company and Yellow Directory listings are present but could be better maintained for consistency and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 4 of them.
4.9Room to grow
9:41
Garmitage contracting ltd wainoni
AllImagesMapsNews
FacebookarmitagecontractingArmitage Contracting Ltd | Facebook✓
CheckMyBuilderarmitage-contracting-limitedArmitage Contracting Ltd | CheckMyBuilder
NZWAOarmitage-co-limitedArmitage Contracting Ltd | NZWAO
Yellow/christchurch/concrete-connectArmitage Contracting Ltd | Yellow3
LinkedInarmitage-williams-constructionArmitage Contracting Ltd | LinkedIn
InstagramarmitageconstructioncompanyltdArmitage Contracting Ltd | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #128 for listings and social
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GoogleFacebookInstagramTikTokCheckMyBuilderNZWAOYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
9:41
facebook
armitagecontracting✓
116 followers 2
Armitage Landscapes and Driveways is a Canterbury based, 100% locally owned Company providing General Contracting and Earthworks services f30+ years
FollowMessage
🌐 acltd.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #125 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Armitage Contracting Ltd shows an average overall on-page SEO health score with several strengths in place, including a well optimised title, a valid favicon, HTTPS content and a visible H1 tag. Key gaps include missing meta description and issues around page load speed and text-to-page size balance, which may affect click-through and user experience.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒acltd.co.nz✓
✓Page title
✓Favicon
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Armitage Contracting Ltd shows an above-average website traffic health score of 6.5 out of 10, indicating reasonable performance but room for improvement. The strongest signal is mid-range organic traffic value and ranking, while paid traffic presents clear gaps. Opportunities focus on launching targeted paid activity and continuing content and SEO work to lift rankings and visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.4Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Armitage Contracting LtdNot in these results
3About 30 visits a month from search, across 31 searches
Google search and trafficChristchurch architects · 252 businesses
You are #92 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Armitage Contracting's hours show clear alignment mid-week around weekday lunch peaks, with open windows on Tuesday and Wednesday midday and Thursday noon and 1pm matching popular search times. However, the company is closed through strong Saturday and Sunday lunchtime demand, creating noticeable missed opportunities. No low-demand open hours were identified, so inefficiency from overserving off-peak times appears minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.4Room to grow
9:41
Armitage Contracting Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #142 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#98of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #98 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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