marketbaseExclusive Marketbase Report
Prepared for

Armstrong Interiors Ltd

Interior designer · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Armstrong Interiors Ltd

Interior designer · Addington-Middleton, Christchurch

Where you stand#5of 111 interior designers
Overall health9.6/10across the eight areas

Going well

03Map positions9.901Google listing9.302Reviews9.008Opening hours8.504Listings and social8.207Google search and traffic8.105Facebook page6.4

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Armstrong Interiors Ltd is a boutique interior design studio in Middleton, Christchurch, offering full turn-key interior services. They specialise in kitchen, bathroom and laundry design, cabinetry planning and renders, and furniture selection. The studio highlights award-winning design credentials and membership of the National Kitchen and Bathroom Association, with a focus on detailed documentation and coordinated finishes.

Armstrong Interiors Ltd is a boutique interior design studio based in Middleton, Christchurch, providing full turn-key interior services. The practice states it delivers contemporary, bespoke interiors and handles projects from initial concept through to final installations across residential projects in the local area.

Services listed by the studio include kitchen, bathroom and laundry design, cabinetry design and planning with renders, furniture selection and procurement, layout planning, fixture and finish selection, paint colours, wallpaper and window treatments, and design documentation. The studio also highlights its award-winning team and membership of the National Kitchen and Bathroom Association as part of its professional profile.

Customers commonly report a positive experience working with the studio, describing the team as friendly, professional and creative. Reviews indicate clients valued clear communication through the renovation process, enjoyed the collaborative journey with designers, and in some cases returned for additional projects. The review snapshot shows repeat business and satisfaction with finished interiors and colour schemes.

Locally, Armstrong Interiors positions itself as a detailed-focused studio able to manage all aspects of interior projects from planning to procurement and installation. The combination of comprehensive service offerings, documented design outputs and reported client satisfaction frames the studio as a Christchurch interior design option for homeowners seeking an end-to-end renovation or fitout service.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Armstrong Interiors Ltd shows a strong Google Business Listing health with an 8.5/10 score, indicating solid presence and reliability. The listing already includes a website link, verified ownership, an open-for-business status, a visible listing title, and a phone number, which together support easy customer contact. The remaining notable strength is the listing description being well written and descriptive.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Armstrong Interiors Ltd
2
Armstrong Interiors Ltd✓✓
5.0 ★★★★★ (13)
Interior designer · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Providing a unique interior design service, Armstrong Interiors specialises in a full turn key service. We can take care of every aspect of your interiors. We offer an interior design service along with kitchen, bathroom and laundry designs. Award winning Armstrong Interiors is a member of the National Kitchen and Bathroom Association. Some of our services include: Kitchen, Bathroom, Laundry Design Cabinetry Design, Planning and Renders Furniture Selection, Procurement and Layout Planning Fixture Finishes & Selections Paint Colours, Wallpaper and Window Treatments Design Documentation Get in contact with us today to find out what we can achieve for you.

1
Google listingChristchurch interior designers · 111 businesses
You are #9 for your Google listing
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Armstrong Interiors Ltd shows a very high health score for Google reviews, indicating strong customer satisfaction and engagement. The top finding is an outstanding Google star rating in the top 10% of the market, reflecting consistent positive experiences. The business should maintain this rating while continuing to respond to reviews to support trust with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.0Strong
What customers seeWhere you rank
9:41
Armstrong Interiors Ltd
OverviewReviewsPhotosAbout
5.0★★★★★13 reviews 2
5
4
3
2
1✓
home 6house renovation 4kitchen 3pleasant team 2project management 2planning 2
3How far your rating and your review count together can be trusted
L
Lori B.★★★★★ · Edited 2 years ago

We had an enjoyable journey with Armstrong Interiors guiding our renovation. Angelique and the Team were a true pleasure to work with, and we couldn't be more pleased with the end result. We love everything about our refreshed home. Thank y...

Response from the owner1

Thank you immensely for your kind words and for taking the time to share your experience. We're absolutely thrilled to hear that you had an enjoyable journey with us and that you're loving the look of...

E
Ellen P.★★★★★ · 2 years ago

We have used Armstrong Interiors twice (we loved them so much the first time we had to go back for more), to firstly renovate our bathrooms, then recently the remainder of the house including an absolutely beautiful custom designed kitchen....

Response from the owner

Hi Jamie and Ellen, Thank you immensely for taking the time to share your wonderful experience with Armstrong Interiors! We're genuinely thrilled to hear that you chose us not once, but twice, for...

Google reviewsChristchurch interior designers · 111 businesses
You are #12 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Armstrong Interiors Ltd shows a very high health in Maps Search Performance, indicating strong local visibility and solid borough presence. The top results highlight its strength in interior decorator and interior designer terms across multiple Christchurch areas, with several top-1 rankings. The main opportunity is to sustain momentum in the borough and keep broad regional coverage strong through regular updates.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior designer
✓Top three for "interior designer" in 22 suburbs, seen in 79
1
Armstrong Interiors Ltd15.0 ★ (13) · Interior designer
2
By Design Interiors5.0 ★ (4) · Interior designer
3
Katy Rolleston Design5.0 ★ (1) · Interior designer
4
Two Birds Design5.0 ★ (3) · Interior designer
Map positionsChristchurch interior designers · 111 businesses
You are #2 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Armstrong Interiors Ltd shows a very high overall health score, reflecting strong social and directory presence. The top finding is outstanding Facebook and Instagram profiles, indicating solid engagement and trust. A notable gap remains in several local and professional listings, offering preferred opportunities to enhance discoverability and credibility further.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Houzz ProfessionalWe can see your Houzz Professional listing (https://houzz.co.nz/armstrong-interiors-ltd-pfvwnz-pf~1796488862) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Garmstrong interiors ltd addington-middleton
AllImagesMapsNews
Houzz Professionalarmstrong-interiors-ltd-pfvwnz-pf~1796488862Armstrong Interiors Ltd | Houzz Professional✓
InstagramarmstronginteriorsltdArmstrong Interiors Ltd | Instagram✓
FacebookarmstronginteriorsltdArmstrong Interiors Ltd | Facebook✓
ArchiPro Professionalarmstrong-interiorsArmstrong Interiors Ltd | ArchiPro Professional
LinkedInarmstrong-interiors-limitedArmstrong Interiors Ltd | LinkedIn
DesignMade Designerarmstrong-interiors-and-designArmstrong Interiors Ltd | DesignMade Designer
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #21 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokHouzz ProfessionalArchiPro ProfessionalLinkedInYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
armstronginteriorsltd✓
1.7K followers 3
Armstrong Interiors offers full interior design packages and renovation expertise, specialising in kitchens, bathrooms and soft furnishings. We create beautiful, functional and stylish spaces tailored...✓
FollowMessage
★ 2 reviews · recommended 2
☎ +64 3-356 2636✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #41 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Armstrong Interiors Ltd shows an above-average on-page SEO health score of 6.2 out of 10, indicating there is solid technical optimisation but room for refinement. The most notable strength is a relevant title tag and an H1 tag, supporting clear page structure. Meta description health needs attention to avoid truncation and improve entice, while render-blocking resources and text-to-page size balance offer practical improvement areas.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒armstronginteriors.co.nz✓2
✓Favicon
✓Page load speed
1Meta description
3The shape of your link profile
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Armstrong Interiors Ltd shows a healthy online traffic position with a 7.9/10 health score and steady organic engagement. Key findings include strong organic traffic and a solid 50-75% local range, alongside opportunities to grow paid traffic and paid keyword coverage through targeted, small campaigns and relevant landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.1Strong
What customers seeWhere you rank
9:41
Ginterior designer fendalton
AllMapsImagesShopping
321No ads from you on any search
www.armstronginteriors.co.nzArmstrong Interiors | Contemporary Interior Design ...

Armstrong Interiors are award winning interior designers, creating boutique, inspiring spaces to live in. Specialists in kitchen and bathroom design.

www.trademe.co.nzThe 7 Best interior designers in Christchurch
About 231 visits a month from search, across 29 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #22 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Armstrong Interiors shows solid alignment with local demand during several weekday peaks, notably Wednesday 9am and 11am, Tuesday 3pm and Friday 10am. However, there are clear missed opportunities on Sunday mornings (9am, 10am, 11am) and late Tuesday and Thursday afternoons (Tuesday 5pm, Thursday 5pm). No hours are currently open during low-demand windows, so unnecessary open hours are not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.5Strong
What customers seeWhere you rank
9:41
Armstrong Interiors Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Addington-Middleton
10a11a12p1p2p3p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch interior designers · 111 businesses
You are #18 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#5of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #5 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for