marketbaseExclusive Marketbase Report
Prepared for

Armstrong's Finance

Finance broker · Panmure, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Armstrong's Finance

Finance broker · Panmure, Central Auckland

Where you stand#51of 106 finance businesses
Overall health5.2/10across the eight areas

Going well

04Listings and social9.205Facebook page6.1

Where we can help

07Google search and traffic5.601Google listing4.203Map positions3.508Opening hours3.102Reviews2.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Armstrong's Finance is a Mount Wellington-based lender in Auckland offering fast, flexible finance for everyday needs. The lender provides personal loans, car loans and debt consolidation through a single application to a wide panel of lenders. FSP registration, same-day decisions and online tools such as calculators and guides are prominent features customers can use when arranging finance.

Armstrong's Finance is a lending business based in Mount Wellington, Auckland. It operates as the finance arm of the wider Armstrong's group and focuses on providing finance solutions for New Zealand customers across different life stages.

The company offers a range of loan types including personal loans, car finance and debt consolidation, and promotes a one-application process that compares multiple lenders. The website highlights a wide panel of lenders, FSP registration, quotes with no impact to credit score, and same-day decisions where available. It also provides free online calculators and practical guides to help customers understand borrowing and repayments.

Customer feedback in the available snapshot indicates consistently high satisfaction. Reviews reflect a positive client experience overall, suggesting customers find the application process and outcomes to be reliable and effective. The presence of tools and same-day decisioning contributes to a straightforward customer journey.

Locally, Armstrong's Finance is presented as a lender that pairs the resources of a large vehicle group with finance services for broader needs. Its combination of a single-application model, lender panel access, educational tools and Mount Wellington presence helps it stand out as a practical option for Auckland customers seeking loans or consolidation.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Armstrong's Finance shows a below-average health score on the Google Business Listing at 4.2 out of 10, indicating limited completeness and optimisation. The listing benefits from clear claims and a live status, a verified listing, and a linked website, but overall gaps remain in description length and category fit. Addressing these will improve visibility and trust with local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Armstrong's Finance
3
Armstrong's Finance✓✓
5.0 ★★★★★ (2)
Finance broker · Panmure2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Finance that funds your future. Fast, flexible finance for New Zealanders. Personal loans, car loans, debt consolidation and more. Whatever life throws your way, we could help you find a path forward.

1
Google listingCentral Auckland personal & business finance · 106 businesses
You are #62 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Armstrong's Finance shows a low overall health score for Google Business reviews, with room to build confidence through more reviews and better engagement. The most notable finding is that the business already retains a high star rating, which can be leveraged while addressing review volume and responses.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Armstrong's Finance
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #78 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Armstrong's Finance shows a below-average health score for Google Maps search at 3.5 out of 10, with limited visibility beyond the immediate area. The two top opportunities focus on expanding presence across surrounding suburbs and leveraging reviews to improve ranking, since reviews are a clear lever for maps visibility. Strengths include strong themes in Mount Wellington, Panmure, and car finance offerings, but gaps remain in wider suburb exposure.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Top three for "finance broker" in 2 suburbs, seen in 2
1
Instant Finance Panmure4.6 ★ (175) · Finance broker
2
Carrot Wealth4.8 ★ (421) · Finance broker
3
Armstrong's Finance25.0 ★ (2) · Finance broker
4
Miles Mortgages Ltd5.0 ★ (7) · Finance broker
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #69 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Armstrong's Finance shows a very high health score for social presence (9.2/10), indicating strong cross-platform presence and credible profiles. The strongest current strengths are confirmed Facebook and Instagram profiles with clear linking from owned assets, plus a LinkedIn Company listing that aligns with Google listing. Key opportunities include adding Yellow Directory and Yellow Profile listings and a LinkedIn profile, all matching the Google listing.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/armstrongs-finance) found via: Your website.

Top two opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing all of them.
9.2Strong
What customers seeWhere you rank
9:41
Garmstrong's finance panmure
AllImagesMapsNews
FacebookarmstrongsfinanceArmstrong's Finance | Facebook✓
InstagramarmstrongsfinanceArmstrong's Finance | Instagram✓
LinkedInarmstrongs-financeArmstrong's Finance | LinkedIn✓2
Yelparmstrong-motor-group-auckland-aucklandArmstrong's Finance | Yelp
YellowNo listing found1
LinkedInNo listing found✓2
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #9 for listings and social
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInYelpYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Armstrong's Finance has an above average Facebook Page health level, with a 6.1 out of 10 result. The page gives customers several direct ways to make contact and sends visitors to the business's own website. The main gaps are that it has 15 followers and no recommendations, leaving fewer existing customers able to see posts and no customer feedback for strangers to consider.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
Armstrong's Finance | Auckland✓
15 followers 2
Armstrong’s Finance is a New Zealand finance broker. We work on your behalf, comparing options across a panel of 15+ trusted providers to find finance that fits your situation and your budget.3
FollowMessage
🌐 armstrongsfinance.co.nz✓
☎ +64 800 606 309✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #42 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒armstrongsfinance.co.nz✓✓
✓Page title
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteCentral Auckland personal & business finance · 106 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Armstrong's FinanceNot in these results
3About 84 visits a month from search, across 45 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #47 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Hours are well aimed with a single clear gap remaining; current opening times generally match customer demand. Tuesday 8am to 9am, where customers meet a closed door and may go to whoever is open instead. Open Tuesday 8am to 9am, and let customers arrive, get in and be served during that busy hour.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.1Room to grow
What customers seeWhere you rank
9:41
Armstrong's Finance
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-6pm
Tuesday8:30am-6pm
Wednesday8:30am-6pm
Thursday8:30am-6pm
Friday8:30am-6pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Monday · Panmure
8a9a10a11a12p1p2p3p4p
When people in Panmure look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #73 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social2 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#51of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #51 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 106 finance businesses in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for