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Ashton Wheelans - Christchurch

Chartered accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Ashton Wheelans - Christchurch

Chartered accountant · Christchurch Centre, Christchurch

Where you stand#13of 245 accountants
Overall health9.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Ashton Wheelans is a Christchurch Central City firm of business advisers and chartered accountants. They provide day-to-day accounting and tax services alongside broader business advisory, using technology and real-time data to support decisions. Clients work with a team that emphasises trusted relationships and practical guidance, with a focus on business growth, management and exit planning.

Ashton Wheelans is a firm of business advisors and chartered accountants based in Christchurch Central City. The practice positions itself as a partner for businesses at different stages, offering local expertise from its Christchurch office.

The team provides day-to-day accounting and tax services and a broader suite of advisory and business services. Their stated specialisations include business growth, management and exit planning, supported by smart technology and real-time data to inform decision making.

Clients describe consistently professional and thorough service, noting practical help with cost savings and reliable support. Review themes highlight trusted relationships, helpful guidance and long-term engagement, with clients returning over years and valuing the team's expertise when managing business matters.

Locally, Ashton Wheelans is distinguished by its combined advisory and accounting capability, a people-centred approach to client relationships, and emphasis on technology to deliver timely information. That mix shapes how they work with businesses on growth, operations and strategic exit planning within Christchurch.

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01Google listingMarketbase business report

Your Google listing

Ashton's Google Business listing shows a solid health score with practical visibility assets in place. The listing highlights a clear phone number, a website link, a claimed status and an open-for-business indicator, supporting customer access and trust. The two most impactful findings are the robust contact details and the active listing status, while the description is improving but still below the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
9:41
Tiles © Esri
3
Ashton Wheelans - Christchurch✓✓
5.0 ★★★★★ (3)
Chartered accountant · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At the heart of good business is understanding what the success means for our clients. We’re utilising our experience, knowledge and influence in business to find new ways to provide more of what you need, when you need it. View us as a partner that you can share ideas with and push forward the areas that are important for you and your business.

1
Google listingChristchurch accountants · 245 businesses
You are #53 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

This executive summary outlines the health of Ashton Wheelans - Christchurch on Google, with a health score of 7.3 out of 10 indicating solid performance but room for growth. The most notable finding is a top-quartile star rating, reflecting high customer satisfaction. A second key point is progress in total reviews, already above the bottom quartile, suggesting growing visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
9:41
Ashton Wheelans - Christchurch
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search performance for Ashton Wheelans - Christchurch shows an above-average health score of 6.3 out of 10, indicating reasonable visibility with room to grow. Top findings include strong ranking for several audit- and tax-related keywords in central Christchurch suburbs and a clear path to expand aggregate visibility beyond the bottom bracket.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.0Good
9:41
1234Tiles © Esri
2Top three for "auditor" in 2 suburbs, seen in 31
1
BDO Christchurch5.0 ★ (4) · Chartered accountant
2
Nexia New Zealand4.3 ★ (12) · Chartered accountant
3
Grant Thornton4.3 ★ (6) · Chartered accountant
4
Ashton Wheelans - Christchurch15.0 ★ (3) · Chartered accountant
Map positionsChristchurch accountants · 245 businesses
You are #98 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ashton Wheelans - Christchurch shows a very high health score for social and directory presence, indicating strong credibility. The top findings highlight outstanding Instagram and Facebook profiles and a well-presented LinkedIn Company listing, suggesting solid reach among clients and professional audiences. Opportunities include expanding TikTok and Neighbourly profiles to broaden reach and trust.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/ashton-wheelans) found via: Google search results, Your website.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/ashton-wheelans-lancaster) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.2Strong
9:41
Gashton wheelans - christchurch christchurch centre
AllImagesMapsNews
LinkedInashton-wheelansAshton Wheelans - Christchurch | LinkedIn✓
Facebook61573721717388Ashton Wheelans - Christchurch | Facebook1
White Pagesashton-wheelans-lancasterAshton Wheelans - Christchurch | White Pages✓
InstagramashtonwheelansAshton Wheelans - Christchurch | Instagram✓
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #44 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInWhite PagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
9:41
facebook
people2
171 followers 3
Shaping Success - 60+ years as a gold standard-chartered accounting firm in Christchurch, Wanaka, Greymouth, Oamaru and Rangiora. We are your trusted experts in accounting, tax, audit, and business ad...
FollowMessage
🌐 fundraise.bcf.org.nz/fundraisers/ashtonwheelans/pinkribbonbreakfast✓
☎ +64 3-366 7154✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #97 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Ashton Wheelans - Christchurch shows a very high on-page SEO health, with a score of 9.8 out of 10. The most notable strengths are a title tag in the optimal length and a valid favicon, plus a lean page size well under 256KB. Minor improvements include refining meta description wording and addressing render-blocking resources to further boost performance and readability.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
  • 2
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠ashtonwheelans.co.nz32✓
✓The shape of your link profile
✓Page title
1Pages linking to you
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website's overall health is good, indicating stable traffic and visibility for Ashton Wheelans - Christchurch. Key finding shows strong organic traffic value in the top percentile, reflecting effective SEO. Opportunities focus on growing paid traffic and maintaining momentum in organic rankings through targeted campaigns and continued link-building.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Ashton Wheelans - ChristchurchNot in these results
About 442 visits a month from search, across 37 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #37 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ashton Wheelans' opening hours align well with several high-demand weekday slots, especially on Thursday mornings and afternoons. The firm is closed during notable weekend search peaks - mainly Sunday mornings and midday plus Saturday late afternoon - representing missed opportunities. No open hours fall in low-demand periods, so adjusting one or two weekend hours could capture extra client enquiries without creating off-peak inefficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.3Room to grow
9:41
Ashton Wheelans - Christchurch
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #115 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#13of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #13 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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