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Ashton Wheelans Rangiora

Chartered accountant · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Ashton Wheelans Rangiora

Chartered accountant · Rangiora North East, Christchurch

Where you stand#86of 245 accountants
Overall health6.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Ashton Wheelans Rangiora is a chartered accounting and business advisory practice located in Rangiora. The firm provides day-to-day accounting and tax services alongside business consulting, emphasising trusted relationships, smart advisory and technology-led reporting to help clients manage growth, performance and exits.

Ashton Wheelans Rangiora is a chartered accountancy and business advisory practice based in Rangiora. The office offers services across accounting and business consulting, presenting itself as part of a wider team that supports local business owners and managers.

The firm provides day-to-day accounting and tax services and a broader range of advisory work. Website material highlights capabilities across the full spectrum of advisory and business services, including guidance on growth, management and exit planning. It also mentions the use of technology and real-time data to support decision making.

Client-facing messages focus on trusted relationships and bringing the right people to help at each stage of a client's journey. The firm emphasises people power and smart advisory, signalling a blend of technical accounting skills with consultancy input. Communications also point to the use of sharp technology to give timely financial information.

Locally, Ashton Wheelans Rangiora positions itself as a combined team of chartered accountants and business consultants operating in Rangiora. Its mix of routine accounting, tax work and broader advisory services, together with an emphasis on relationships and technology, distinguishes the practice for clients seeking both compliance and ongoing business guidance.

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01Google listingMarketbase business report

Your Google listing

Ashton Wheelans Rangiora shows a solid overall Google Business Listing health score with room to improve. The strongest finding is that the listing is claimed, open-for-business status is shown, and a phone number is present, ensuring direct contact and accurate hours. The listing also links to a website for more information, supporting customer research.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 5 of them.
7.0Good
9:41
Tiles © Esri
2
Ashton Wheelans Rangiora✓✓
0.0 ★★★★★ (0)
Chartered accountant · Rangiora North East
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #74 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ashton Wheelans Rangiora shows an below-average health score for Google reviews, with room for improvement in ratings, review volume and engagement. The strongest immediate opportunity is to boost the overall rating by encouraging happy clients to leave feedback and addressing negative comments promptly. Limited current reviews also constrain visibility and trust among potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Ashton Wheelans Rangiora
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ashton Wheelans Rangiora shows a very low overall Google Maps health score of 0.7 out of 10, indicating limited visibility. Top findings include a tendency for rankings around tax and accounting terms in Rangiora and surrounding areas, with several high-position keywords related to tax consulting and accounting firms. Opportunities revolve around expanding aggregate and borough local presence to improve rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.7Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Sidekick Rangiora | Chartered Accountants5.0 ★ (5) · Chartered accountant
2
Sheppard & Ormsby - Chartered Accountants4.3 ★ (18) · Chartered accountant
3
Abacus Chartered Accountants Ltd5.0 ★ (30) · Chartered accountant
4
North Canterbury Tax4.6 ★ (9) · Chartered accountant
↓
Ashton Wheelans Rangiora2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #227 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ashton Wheelans Rangiora shows a very high overall health in social presence, indicating strong credibility with customers across key platforms. The most notable findings are outstanding Instagram and Facebook profiles with very high trust, and a well-maintained LinkedIn Company listing. The main opportunities lie in expanding presence on TikTok, TikTok Directory, GrabOne and Neighbourly profiles to reach new audiences while keeping current channels active.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/ashton-wheelans) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
8.2Strong
9:41
Gashton wheelans rangiora rangiora north east
AllImagesMapsNews
LinkedInashton-wheelansAshton Wheelans Rangiora | LinkedIn✓
Facebook61573721717388Ashton Wheelans Rangiora | Facebook1
InstagramashtonwheelansAshton Wheelans Rangiora | Instagram✓
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #45 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
9:41
facebook
people2
171 followers 3
Shaping Success - 60+ years as a gold standard-chartered accounting firm in Christchurch, Wanaka, Greymouth, Oamaru and Rangiora. We are your trusted experts in accounting, tax, audit, and business ad...
FollowMessage
🌐 fundraise.bcf.org.nz/fundraisers/ashtonwheelans/pinkribbonbreakfast✓
☎ +64 3-366 7154✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #97 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Ashton Wheelans Rangiora shows a very high on-page SEO health score, indicating strong technical foundations. The site benefits from a good title tag, a valid favicon, an H1 tag, and a compact page size, which together support fast loading and clear messaging for customers.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠ashtonwheelans.co.nz31
✓The shape of your link profile
✓Page title
✓Favicon
2Pages linking to you
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Ashton Wheelans Rangiora shows a solid health score for website traffic, with strong organic value and a solid local presence. The most notable finding is the very high estimated Organic Traffic Value, indicating valuable, quality traffic. There is also evidence of good local performance in organic traffic, suggesting momentum in local visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Ashton Wheelans RangioraNot in these results
About 442 visits a month from search, across 37 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #37 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ashton Wheelans Rangiora shows clear alignment with weekday demand, especially mid-week Thursdays where several high-traffic hours are covered. The practice is closed during a number of popular weekend windows, creating missed opportunities. With no low-demand open hours, the schedule is efficient overall but could gain commercial benefit by selectively adding limited weekend coverage during the busiest Sunday and Saturday hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Ashton Wheelans Rangiora
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#86of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #86 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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