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Assure Life

Insurance agency · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Assure Life

Insurance agency · Christchurch Centre, Christchurch

Where you stand#97of 121 insurance brokers
Overall health2.0/10across the eight areas

Going well

08Opening hours10.005Facebook page6.4

Where we can help

02Reviews4.704Listings and social3.801Google listing1.303Map positions1.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Assure Life is an insurance broker based in Christchurch Central City. The firm arranges health and life insurance cover and works through client needs from the central city office. Customers note personalised attention and clear explanations, and the practice is associated with long-term client relationships and a highly positive review history.

Assure Life is an insurance broker located in Christchurch Central City that arranges insurance cover for individuals. The practice operates from the central city and presents itself as a local point of contact for people seeking life and health cover.

Services focus on life and health insurance, informed by client needs and policy selection. The business arranges cover and helps clients through the setup process, drawing on experience in those product areas as reflected in customer accounts.

Customers report an attentive, personalised approach and clear communication when arranging policies. Review themes indicate satisfaction with the way plans were set up and with ongoing service, and a long-standing client relationship is implied by repeat mentions of continued cover over time.

Assure Life is distinguished locally by its Christchurch Central City location and a reputation for responsive, client-focused service. The firm is associated with a high average rating from reviewers and a style of working that emphasises one-to-one guidance through health and life insurance choices.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Assure Life's Google listing shows a low overall health score, highlighting gaps in key fields. Strengths include an accurate title, visible phone number, full address and a main image. Core opportunities focus on claiming the listing, adding a website link, enriching a descriptive text, and loading more photos and a logo to boost credibility and discovery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Assure Life
Assure Life1✓
Own this business?
5.0 ★★★★★ (1)
Insurance agency · Christchurch Centre
Open 5 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch insurance brokers · 121 businesses
You are #106 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Assure Life shows a below-average overall health score for Google reviews, with room to strengthen engagement and volume. The most notable finding is a top 10% star rating, indicating strong customer satisfaction, alongside an early move to gather more reviews. Encouraging consistent replies to reviews is the next key step to build trust and improve the response rate.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Assure Life
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #65 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Assure Life shows a very low Google Maps health score of 1.1 out of 10, indicating limited visibility in Maps searches. The best-performing keyword is "insurance agency in phillipstown" at position 16, suggesting some presence but room to improve. The top priority is improving aggregate and borough scores to reach broader, higher‑intent searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 1 search across Christchurch, top three in none
1
Gerrards Insurance Brokers5.0 ★ (430) · Insurance agency
2
QuoteHub5.0 ★ (2) · Insurance agency
3
Smiths Insurance and KiwiSaver5.0 ★ (1) · Insurance agency
4
Opes Insurance5.0 ★ (3) · Insurance agency
↓
Assure Life2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #108 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Assure Life shows a below-average social presence health score, reflecting limited activity across key platforms. The strongest finding is that Facebook shows a moderate trust score, while Instagram, TikTok, TikTok Directory and Neighbourly are missing or inactive. Focus should be on establishing or reactivating these profiles to improve visibility and trust among local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gassure life christchurch centre
AllImagesMapsNews
FacebookcanterburyinsurancesAssure Life | Facebook2
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialChristchurch insurance brokers · 121 businesses
You are #75 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
canterburyinsurances✓
80 followers 1
Our team of knowledgeable insurance advisers can help you create an insurance protection plan to ens3
FollowMessage
★ 1 reviews · recommended 2
🌐 canterburyinsurances.co.nz✓
☎ +64 3-357 0197✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #44 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Assure Life shows a very low on-page SEO health score of 0.9/10, indicating significant gaps in technical optimisation. The top findings include missing meta description and title tag for the homepage, no detectable favicon, and a page size over 256KB that could slow loading. Addressing these will form a solid baseline to improve visibility and user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒canterburyinsurances.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Assure Life's Website Traffic health score is very low, indicating limited organic and paid activity. The most important findings show near-zero organic traffic value and no organic keywords in the top results, while paid traffic shows no clear spend or measurable activity. These gaps point to a need for content and basic SEO work alongside a small, targeted paid effort.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Assure LifeNot in these results3
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Assure Life's temporal alignment cannot be reliably assessed because city-level popularity data for demand patterns is not available. Without local search trends, it is not possible to identify specific hours of strong alignment or missed opportunities. Recommendation: monitor client appointment requests and local search/booking data, and trial small changes (for example, a late weekday evening or early-morning slot) to test demand before permanent changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Assure Life
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#97of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #97 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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