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Astor Hair Studio

Hairdresser · Clifton-Sumner, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Astor Hair Studio

Hairdresser · Clifton-Sumner, Christchurch

Where you stand#419of 498 hair salons & barbers
Overall health1.6/10across the eight areas

Going well

04Listings and social6.505Facebook page6.5

Where we can help

03Map positions5.401Google listing4.408Opening hours2.702Reviews0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Astor Hair Studio Sumner is a private hair studio in Sumner, Christchurch, specialising in blonde and balayage colour work. The studio offers personalised one-on-one appointments in a relaxed, private setting for locals and visitors seeking tailored colour and styling. Located in Sumner, it focuses on specialist colour techniques and attentive, individual service.

Astor Hair Studio Sumner is a private hair studio based in Sumner, Christchurch. It operates from a small, dedicated space in the Sumner neighbourhood, serving local clients and visitors seeking specialist colour work and personalised appointments.

The studio describes itself as a blonde and balayage specialist. Services centre on colour techniques suited to blondes and a range of balayage approaches, with the focus stated as creating nuanced, colour-conscious results rather than a broad roster of salon treatments.

Clients can expect one-on-one appointments in a private studio environment. The setting emphasises individual attention during colour consultations and application, and the service model avoids large open-plan salon crowds by keeping sessions focused on a single client at a time.

What distinguishes Astor Hair Studio Sumner locally is its combination of a neighbourhood location in Sumner and a narrow service focus on blonde and balayage work delivered in a private studio format. Those seeking specialised colour services in a quieter, appointment-only setting in Christchurch are the primary clientele for this studio.

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01Google listingMarketbase business report

Your Google listing

Astor Hair Studio Sumner shows solid overall health with room for improvement. The listing is claimed, open-for-business status is accurate, a website link and phone number exist, and the title is present, supporting clear customer contact. Strengths include accessible contact details and visibility of hours, while opportunities focus on branding and visual assets to stand out.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Astor Hair Studio
3
Astor Hair Studio✓✓
0.0 ★★★★★ (0)
Hairdresser · Clifton-Sumner
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Private hair studio in Sumner, Christchurch. Blonde and Balayage specialist.

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #279 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Astor Hair Studio Sumner shows a very low health score on Google Business reviews, indicating limited customer trust and engagement. The most important findings are the lack of reviews and no owner responses, alongside an unestablished star rating. These areas drive cautious potential clients and slow growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Astor Hair Studio
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #460 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Astor Hair Studio Sumner shows an above-average health in Google Maps search, with a score of 5.8 out of 10. The business ranks well for local queries, especially in Clifton-Sumner, and holds strong positions for several beauty and hair-related terms. The main opportunity is to push the suburb/borough score toward the top 10% while maintaining overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
5.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 2
1
Waves Hair Studio4.8 ★ (47) · Hairdresser
2
Astor Hair Studio20.0 ★ (0) · Hairdresser
3
Hair by Proxi5.0 ★ (1) · Hairdresser
4
Renaissance4.9 ★ (67) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #230 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Astor Hair Studio Sumner shows moderate overall health with room to grow in social and directory presence. The strongest finding is a very high-trust Facebook profile, underpinning credibility with clients. Opportunities include expanding visibility on TikTok, Yellow and NoSecretSalon listings, and linking a personal LinkedIn profile to humanise the brand.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gastor hair studio clifton-sumner
AllImagesMapsNews
Instagramastor_hairAstor Hair Studio | Instagram✓
FacebookastorhairnzAstor Hair Studio | Facebook✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
8 checks on your Facebook page. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
facebook
astorhairnz✓
245 followers 1
FollowMessage
★ 3 reviews · recommended 2
🌐 maps.google.com3
☎ +64 21 195 9166✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #176 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Astor Hair StudioNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Astor Hair Studio Sumner's opening hours partly align with local demand: 35 weekly hours fall during peak search times, but 36 high-demand hours remain closed. Strong alignment appears midweek lunch on Tuesday and Wednesday afternoons, while several Saturday midday slots and Thursday 4pm are missed. No low-demand open hours were found, suggesting hours are generally efficient but miss key weekend demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.7Room to grow
What customers seeWhere you rank
9:41
Astor Hair Studio
OverviewReviewsPhotosAbout
Hours 1
Monday9am-3:30pm
Tuesday9am-3:30pm
Wednesday9am-3:30pm
Thursday9am-3:30pm
Friday9am-3:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #363 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#419of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #419 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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