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Astute Mode

Accountant · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Astute Mode

Accountant · St Albans, Christchurch

Where you stand#110of 245 accountants
Overall health5.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Astute Mode is an outsourced finance team based in Merivale, Christchurch, offering bookkeeping, payroll and day-to-day accounts management. They provide accounts payable and receivable, reporting and cashflow oversight, plus fractional CFO support for planning and pricing. The firm positions itself as a year-round finance function for small and medium businesses wanting to focus on their core work.

Astute Mode is an outsourced finance team located in Merivale, Christchurch, that looks after the finance function for local businesses. They present themselves as more than a traditional accountant, aiming to handle the day-to-day financial tasks that keep a business running.

Services described on their website include bookkeeping, payroll, accounts payable and receivable, regular reporting and cashflow management. They also offer fractional CFO support for clients needing higher-level planning, pricing and growth advice, combining operational finance tasks with periodic strategic input.

They state that their approach is year round rather than solely tax-time focused, so clients can hand over routine finance work and regain time for core business activities. The copy emphasises freeing business owners from evenings spent on invoicing and reconciliations by providing an ongoing finance function.

Locally, Astute Mode positions itself as a Merivale-based alternative to a traditional accountant, offering an integrated set of finance services that cover day-to-day operations and strategic support. This combination of bookkeeping, payroll, reporting and fractional CFO assistance is presented as the practical offering for Christchurch businesses seeking outsourced finance support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Astute Mode shows solid control of its Google listing with a health score of 4.4 out of 10, indicating room for improvement. The strongest current achievement is having a claimed listing with a visible phone number and a website link, plus open-for-business status. The main opportunities lie in adding a detailed description, more photos, and a logo to strengthen credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
9:41
Tiles © Esri
2
Astute Mode✓✓
0.0 ★★★★★ (0)
Accountant · St Albans
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #136 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Astute Mode shows a low Google review health with a 2.1/10 health score. The firm has few or no reviews and no response to reviews. The most important findings are the need to build trust with customers by collecting more positive reviews and starting to reply to reviews to demonstrate engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Astute Mode
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Astute Mode shows very low overall health in Maps Search at 1.2/10, indicating limited visibility. Top findings include payroll service in merivale ranking at position 3 and bookkeeping service in merivale at position 6, with several other local finance keywords ranking in the top 15. The main opportunity is to improve aggregate and suburb searches by aligning the listing and applying the MAPS training techniques.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.4Room to grow
9:41
1234Tiles © Esri
1Top three for "payroll service" in 1 suburb, seen in 1
1
The Paymasters Limited5.0 ★ (3) · Accountant
2
Your Payroll1.0 ★ (6) · Accountant
3
Astute Mode20.0 ★ (0) · Accountant
4
GamePlan Bookkeeping & Payroll5.0 ★ (9) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #211 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Astute Mode shows an above-average social presence health rating with notable strengths on Facebook, LinkedIn and Yellow Directory, indicating established trust. The main finding is a solid base from existing profiles, while opportunities lie in adding or activating Instagram, TikTok, LinkedIn Company pages, a TikTok Directory entry and GrabOne to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/astute-mode-ltd-579479078) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/astute-mode) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.6Good
9:41
Gastute mode st albans
AllImagesMapsNews
Yellowastute-mode-ltd-579479078Astute Mode | Yellow✓
White Pagesastute-modeAstute Mode | White Pages✓
NZWAOworkspace-2019-limitedAstute Mode | NZWAO
FacebookastutemodeAstute Mode | Facebook✓
LinkedInprue-mcstay-5471a612Astute Mode | LinkedIn
InstagramNo account found1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #59 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesNZWAOYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.7Good
9:41
facebook
astutemode✓
83 followers 2
Accounting and Bookkeeping services.3
FollowMessage
★ 1 reviews · recommended 1
🌐 astutemode.com✓
☎ +64 3-356 1895✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #81 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Astute Mode's on-page health sits at 7.4 out of 10, indicating a solid but improvable foundation for visibility. The site already has a valid favicon, HTTPS resources, a relevant meta description, and an H1 tag, with the page size kept under 256KB. Improvement opportunities include refining the title tag length, nudging the meta description into the ideal range, improving the text-to-page size ratio, and reducing render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒astutemode.com✓2
✓Favicon
✓Page load speed
1Page title
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Astute Mode shows a healthy website traffic profile with a strong overall health score of 8.4 out of 10. The business already attracts notable organic traffic and has room to grow paid visibility. The top opportunities focus on launching small, targeted paid campaigns and improving paid keyword coverage while continuing content and backlinks to lift organic value.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Astute ModeNot in these results
About 164 visits a month from search, across 138 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #51 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Astute Mode's published hours show strong alignment on Thursdays between 9am-3pm, matching clear midweek demand, but significant gaps remain: 52 high-demand hours weekly are closed. Total weekly open hours are 35 with no low-demand open time, yet a 3.5/10 health score reflects the missed late-afternoon and Sunday opportunities. Addressing a few closed peak hours could improve commercial reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.3Room to grow
9:41
Astute Mode
OverviewReviewsPhotosAbout
Hours 1
Monday9am-3:30pm
Tuesday9am-3:30pm
Wednesday9am-3:30pm
Thursday9am-3:30pm
Friday9am-3:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #141 for opening hours
See how to fix it →
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Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#110of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #110 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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