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Athfield Architects

Architect · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Athfield Architects

Architect · Christchurch Centre, Christchurch

Where you stand#105of 252 architects
Overall health5.9/10across the eight areas

Going well

07Google search and traffic9.208Opening hours9.203Map positions7.3

Where we can help

02Reviews5.504Listings and social4.101Google listing3.205Facebook page3.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Athfield Architects is an architectural practice based in Christchurch Central City with offices listed in Christchurch, Wellington and Auckland. The firm provides architectural services and presents a view that architecture carries social responsibility beyond individual buildings. Clients encounter a practice with a long-standing presence in New Zealand and a focus on architecture's wider role in communities.

Athfield Architects is an architectural practice based in Christchurch Central City, with contact points also given for Wellington and Auckland. The firm presents itself through its New Zealand offices and public contact details in Christchurch, Wellington and Auckland.

The practice offers architectural services under the Athfield Architects name and communicates a perspective that architecture has social responsibility beyond the building, client and architect. Contact addresses and telephone numbers are provided for its Christchurch, Wellington and Auckland locations.

Customers tend to report very positive experiences overall; the review snapshot shows a strong average rating. The available material indicates clients engage with the firm across several New Zealand centres and value its longevity and local presence.

Locally, Athfield Architects is distinguished by its multi-office footprint in Christchurch, Wellington and Auckland and by an expressed commitment to architecture's broader social role. The listed contact details and Christchurch central city address position it as an accessible practice for clients seeking architectural services in those centres.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Athfield Architects shows a below-average health score for its Google Listing, with room for practical, focused improvements. The listing has verified ownership, a working phone number and a website link, and a visible listing title, all positives. Key gaps are a minimal listing description and few or no photos, which limit customer context and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Athfield Architects
2
Athfield Architects✓✓
5.0 ★★★★★ (1)
Architect · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch architects · 252 businesses
You are #171 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Athfield Architects shows a mixed health on Google reviews, with a score of 5.0/10, indicating average performance relative to peers. A key finding is a strong star rating, placing the business in the top 10% for satisfaction, while review volume remains low and engagement with reviews is minimal. Focused attention on increasing feedback and responding to reviews could improve trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Athfield Architects
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #115 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Athfield Architects shows a healthy Google Maps presence with a score of 7.7 out of 10, indicating solid visibility across local searches. Top findings highlight strength in architectural design keywords and a strong showing in AidANfield and Christchurch Centre, suggesting good relevance for target clients. The main opportunity lies in widening reach across more suburbs while maintaining borough performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
architectural designer
2Top three for "architectural designer" in 1 suburb, seen in 10
1
CA Architecture4.9 ★ (22) · Architect
2
Warren & Mahoney Architects4.7 ★ (14) · Architect
3
SMC Design Studio5.0 ★ (44) · Architect
4
Dalman Architects4.6 ★ (7) · Architect
↓
Athfield Architects1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #70 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Athfield Architects shows below-average social presence health, with key strengths on Instagram and LinkedIn. Instagram is outstanding in reach and trust, while LinkedIn Company listing supports professional visibility. The main opportunity is to establish or boost profiles on Facebook, TikTok and other directories to improve local discoverability and trust among potential customers.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/athfield-architects-ltd) found via: Google search results, Your website.
  • ✓
    NZIA PracticeWe can see your NZIA Practice listing (https://nzia.co.nz/athfield-architects-limited) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Gathfield architects christchurch centre
AllImagesMapsNews
NZIA Practiceathfield-architects-limitedAthfield Architects | NZIA Practice✓
InstagramathfieldarchitectsAthfield Architects | Instagram✓
LinkedInathfield-architects-ltdAthfield Architects | LinkedIn✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch architects · 252 businesses
You are #149 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNZIA PracticeLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
athfield architects christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch architects · 252 businesses
You are #176 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Athfield Architects shows a mixed but constructive picture for on-page SEO health. The overall health score is 5.0 out of 10, indicating average performance with clear room for improvement in title and meta description, but solid on-page elements exist. Key strengths include a valid favicon, an H1 tag, an SEO-friendly URL, and a compact page size, supporting crawlability and user clarity.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 2
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 3
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒athfieldarchitects.co.nz✓✓
✓Separate sites linking to you
1Page title
2Meta description
3The shape of your link profile
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Athfield Architects shows a very high website health score, indicating strong overall performance. The strongest positive finding is the outstanding organic traffic total and value, placing the firm in the local top echelon. Another notable achievement is excellent organic SERP coverage, reflecting solid visibility for local keywords.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.2Strong
What customers seeWhere you rank
9:41
Garchitect aidanfield
AllMapsImagesShopping
321No ads from you on any search
athfieldarchitects.co.nzAthfield Architects

Our team is a close-knit group of specialists in architecture, interior design, urban planning and landscape architecture. Read more

www.nzia.co.nzAthfield Architects Limited
✓About 1,463 visits a month from search, across 132 searches
Google search and trafficChristchurch architects · 252 businesses
You are #21 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Athfield Architects' opening hours match several weekday lunchtime peaks in Christchurch Central City, notably Tuesday noon and midweek 11am-1pm on Wednesday and Thursday. However, the practice is closed during high Saturday and Sunday midday demand, missing substantial weekend search activity. There are no low-demand open hours, so current hours avoid obvious inefficiency. Adjusting limited weekend openings could capture unmet local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Athfield Architects
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#105of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #105 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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