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Atlas Insurance Brokers

Insurance broker · Mount Pleasant, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Atlas Insurance Brokers

Insurance broker · Mount Pleasant, Christchurch

Where you stand#58of 121 insurance brokers
Overall health5.3/10across the eight areas

Going well

08Opening hours10.004Listings and social9.905Facebook page9.307Google search and traffic9.3

Where we can help

03Map positions5.302Reviews2.801Google listing1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Atlas Insurance Brokers is an insurance broker based in Mount Pleasant, Christchurch. They describe themselves as an independent broker that compares quotes from multiple insurers, offering cover for personal and business risks. Clients can expect local, agent-led service focused on finding competitive options and a broker that states it supports the local community through donations and events.

Atlas Insurance Brokers is an insurance broker located in Mount Pleasant, Christchurch. The firm identifies as an independent agent working on behalf of clients to source insurance cover. The website references motor, home and business lines, and presents itself as a local broker that operates by comparing options across multiple insurers.

Services emphasise brokerage and comparison. They state they compare quotes from over 30 insurance companies to find competitive coverage and rates. The material on the site describes independent agents as able to approach multiple insurers rather than being tied to a single brand, and notes the broker offers help with arranging suitable policies for personal and business needs.

Clients deal with local, agent-led service; the firm describes the experience as having an independent agent who can gather multiple quotes on a client's behalf. The website also notes community engagement around milestone anniversaries, including donations to organisations that support the local community, which some clients may view as part of the broker's presence in the area.

What distinguishes Atlas Insurance Brokers locally is its Mount Pleasant base in Christchurch combined with the independent-broker model and an emphasis on comparing many insurer options. The firm presents itself as locally owned and engaged, aiming to give clients multiple quotes and a single point of contact for insurance arrangements.

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01Google listingMarketbase business report

Your Google listing

Atlas Insurance Brokers shows a very low performance health on Google Business, with room for significant improvement in listing completeness. The strongest current asset is a visible listing with a phone number, full address and a main image, but the listing lacks a website link, claimed status, and an adequate description, which limits customer discovery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Atlas Insurance Brokers
Atlas Insurance Brokers1✓
Own this business?
0.0 ★★★★★ (0)
Insurance broker · Mount Pleasant
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch insurance brokers · 121 businesses
You are #104 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Atlas Insurance Brokers shows a low overall health on Google Reviews, with a 2.3/10 health score and limited review activity. The two most important findings are a lack of customer reviews and no responses from the business to existing feedback, which can erode trust among potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Atlas Insurance Brokers
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Atlas Insurance Brokers shows a moderate health in Google Maps performance with a 5.5/10 overall, indicating room for improvement. Top findings show strong ranking for local mount pleasant insurance queries (positions 2-3) and solid presence in nearby Heathcote Valley and Redcliffs, suggesting good local visibility that can be built on with targeted suburb-focused efforts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Top three for "insurance agency" in 1 suburb, seen in 4
1
Parachute Insurance Advisory5.0 ★ (15) · Insurance broker
2
Atlas Insurance Brokers20.0 ★ (0) · Insurance broker
3
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
4
QuoteHub5.0 ★ (2) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #58 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Atlas Insurance Brokers shows a very healthy social presence with strong Facebook and Instagram profiles and an active LinkedIn Company listing, Yellow Directory, and solid credibility signals. The key finding is that while social profiles are strong, opportunities exist to expand on TikTok, GrabOne, Neighbourly, Yellow Profile and LinkedIn to broaden reach and trust with potential customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/atlas-insurance-brokers-ltd-579413891) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.9Strong
What customers seeWhere you rank
9:41
Gatlas insurance brokers mount pleasant
AllImagesMapsNews
FacebookAtlasRochesterAtlas Insurance Brokers | Facebook✓
LinkedInatlas-insurance-brokers-llcAtlas Insurance Brokers | LinkedIn3
InstagramatlasinsAtlas Insurance Brokers | Instagram✓
Yelpatlas-insurance-brokers-christchurchAtlas Insurance Brokers | Yelp
Cylexatlas+insurance+brokers-18203724Atlas Insurance Brokers | Cylex
Yellowatlas-insurance-brokers-ltd-579413891Atlas Insurance Brokers | Yellow✓
TiktokNo account found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #2 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYelpCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
AtlasRochester✓
912 followers 2
Atlas is a locally owned and independent insurance agency. We compare coverage & rates from over 30 highly rated insurance carriers.1
FollowMessage
★ 37 reviews · recommended ✓
🌐 atlasinsurancerochester.com✓
☎ (507) 252-8720
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #9 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Atlas Insurance Brokers shows a solid on-page health score of 7.7 out of 10, indicating strong technical foundations. Key strengths include a valid favicon, an H1, an SEO-friendly URL, and a clear, relevant title tag. These elements support discoverability while the business serves local customers in Christchurch and Mount Pleasant.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒atlasinsurancerochester.com✓2
✓The shape of your link profile
✓Favicon
1On-page score
3Page title
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Atlas Insurance Brokers shows a very healthy website traffic profile, with strong organic performance and high visibility in local search. The most important findings are that organic traffic value and local organic traffic rankings are in the top percentiles, indicating solid search authority and relevance for Christchurch customers.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.3Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Atlas Insurance BrokersNot in these results
✓About 4,621 visits a month from search, across 754 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #9 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Atlas Insurance Brokers has no published opening hours, so alignment with local demand cannot be measured directly. Without hours, it is not possible to point to specific periods where the business is open during high-demand windows or closed during popular times. Adding clear hours will reveal where the business aligns with peak search times and where hours could be shifted to capture missed commercial opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Atlas Insurance Brokers
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#58of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #58 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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