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Auckland City Dentist

Dental clinic · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Auckland City Dentist

Dental clinic · Auckland City Centre, Central Auckland

Where you stand#214of 277 dentists
Overall health2.3/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

08Opening hours5.905Facebook page4.701Google listing3.702Reviews3.303Map positions3.004Listings and social1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Auckland City Dentist is a dental practice in Auckland CBD. It provides dental care for local patients, with reviews highlighting clear explanations, a welcoming approach and responsive appointment support. The practice is also noted for helping patients arrange prompt care when they experience urgent toothache.

Auckland City Dentist is a dental practice located in Auckland CBD, serving patients seeking general dental care in the central city. Its location makes it a local option for people needing dental appointments in Auckland's city centre.

The practice provides dental treatment and appointment support, with reviews referring to treatment planning, care for severe toothache and assistance with arranging appointments. Patients can contact the reception team to discuss their needs and request a suitable appointment.

Review themes describe a welcoming and helpful experience, with staff responding to enquiries and helping patients feel comfortable during the booking process. Patients also mention clear explanations of the treatment plan and care, alongside a friendly approach from the dental team.

Auckland City Dentist is distinguished locally by its Auckland CBD location, responsive reception support and focus on making dental care easier to navigate. Reviews also point to its ability to accommodate urgent toothache appointments when availability allows.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Auckland City Dentist's Google Business Listing health is 3.7 out of 10, which is below average. The listing has key foundations in place, including its claimed status, business name, website link, trading status and phone number. The most important gaps are the missing description and logo, along with a low number of photos compared with local businesses.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Auckland City Dentist
3
Auckland City Dentist✓✓
4.8 ★★★★★ (6)
Dental clinic · Auckland City Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #175 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Auckland City Dentist has a below average Google review health score of 3.3 out of 10. The main issue is that no reviews have received a reply, reducing visible engagement and context for customers. Review volume is also well below local expectations, while the star rating is not discouraging customers. Consistent replies and timely review requests are the clearest priorities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Auckland City Dentist
OverviewReviewsPhotosAbout
4.8★★★★★6 reviews 2
5
4
3
2
1
3How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #186 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Auckland City Dentist has below-average Maps Search Performance, scoring 3.0 out of 10. The strongest visibility is for emergency dental service, where it ranks fifth, followed by dental clinic and dentist searches at sixth and seventh. However, the practice appears in relatively few searches across Auckland and ranks below half of its suburb in nearby searches, leaving reviews as the main opportunity to improve visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Seen in 1 search across Central Auckland, top three in none
1
Smile Dental Queen Street4.7 ★ (1,283) · Dental clinic
2
City Dental Lounge5.0 ★ (110) · Dental clinic
3
Lumino the Dentists Auckland Central4.5 ★ (126) · Dental clinic
4
Customs Street Dentist4.7 ★ (125) · Dental clinic
↓
Auckland City Dentist2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #194 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Auckland City Dentist has a Very low citations and social presence health score of 1.3 out of 10. The main issue is that active profiles could not be found on Facebook, Instagram or TikTok, while Healthpoint and LinkedIn listings were also not identified. Creating or claiming these profiles, and matching the business details to the Google listing, would make the practice easier for customers and clients to find and contact.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gauckland city dentist auckland city centre
AllImagesMapsNews
Healthpointhospital-specialist-dentistry-regional-serviceFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Auckland City Dentist is missing a findable Facebook page, which means customers cannot use Facebook to confirm the practice is real, check what it does, or send a message. That is unusual in this market: 150 of 277 businesses have a page that can be found. The gap leaves no Facebook presence for customers to check before choosing care.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
auckland city dentist auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒aucklandcitydentist.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Auckland City DentistNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Auckland City Dentist covers 71% of the week's customer traffic, with closures concentrated in the busiest remaining periods. On Saturday 9am to 3pm, customers find the practice closed and cannot get in. Open Saturday 9am to 1pm, the busiest part of that period, so customers can arrive for care during the strongest Saturday demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.9Room to grow
What customers seeWhere you rank
9:41
Auckland City Dentist
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #114 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#214of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #214 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
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  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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