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Auto Parts Industrial Ltd

Auto parts store · Wiri, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Auto Parts Industrial Ltd

Auto parts store · Wiri, South Auckland

Where you stand#22of 48 automotive dismantlers
Overall health5.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Auto Parts Industrial Ltd is a Wiri, Auckland importer of body panels, lamps and crash parts for Japanese cars, utes, SUVs and trucks. Operating since 1988, the company supplies genuine Toyota parts and urgent small items through an established national delivery network, and also handles parts enquiries for some European models.

Auto Parts Industrial Ltd is an importer based in Wiri, Auckland specialising in aftermarket body panels, lamps and crash parts for Japanese cars, utes, SUVs and trucks. The company states it imports genuine parts for Toyota models and can also handle parts enquiries for some European vehicles.

The business describes a focus on supplying crash body panels and lights, with stock listings and new arrivals noted on its site. It says urgent small parts are available via an established supply chain, and it lists freight charges and delivery options for customers across New Zealand.

Customers commonly describe helpful, responsive staff and quick turnaround on ordered parts, with several reviews noting same-day or next-morning delivery. Some feedback mentions high courier charges and occasional stock listing issues where an item shown as available was actually held overseas, which led to disappointment in a few cases.

Locally, Auto Parts Industrial Ltd presents as a long-established Auckland importer with an emphasis on Japanese vehicle body parts and lighting. Its strengths include experience-built delivery networks and the ability to source urgent small parts, while customers should be aware of freight costs and check availability before travelling for pickup.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Auto Parts Industrial Ltd shows an average health score for its Google Business Listing, meaning there is room to improve in listing completeness and presentation. The business has claimed status, a linked website, live open status, a listed name, and a phone number, which supports visibility and access for customers. The most important findings relate to limited listing content and photos that hinder competitiveness.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.3Room to grow
9:41
Tiles © Esri
2
Auto Parts Industrial Ltd✓✓
4.6 ★★★★★ (11)
Auto parts store · Wiri3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are an importer of body parts and lamps for Japanese cars, Utes and SUV's, as well as body parts and lamps for Japanese trucks. We import genuine parts for Toyota models, and can offer urgent small parts from our established supply chain. Since 1988 our extensive experience has allowed us to build a strong delivery network, which ensures that we can deliver parts to our customers across New Zealand. Contact us to discuss your specific parts requirements for Japanese and European cars, and Japanese trucks.

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #23 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Auto Parts Industrial Ltd shows a low overall health score of 2.3 out of 10 for Google reviews, indicating considerable room for improvement. The most important findings are that no reviews have been responded to, and the total review count is well below expectations for buyers in this market, which can undermine credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
2.3Room to grow
9:41
Auto Parts Industrial Ltd
OverviewReviewsPhotosAbout
4.6★★★★★11 reviews 2
5
4
3
2
1
3How far your rating and your review count together can be trusted
Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #37 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Auto Parts Industrial Ltd shows a below-average health score of 3.4 out of 10 for Google Maps search visibility. The business ranks well in several south Auckland areas for used auto parts, indicating solid local recognition, but aggregate and borough scores reveal gaps beyond the immediate suburb. The main opportunity is to increase visibility across surrounding suburbs through more positive customer reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.4Room to grow
9:41
1234Tiles © Esri
1Seen in 12 searches across South Auckland, top three in none
1
Cash for Scrap Cars Auckland5.0 ★ (1) · Auto parts store
2
anzautoparts4.4 ★ (5) · Auto parts store
3
Xpress Auto Parts3.7 ★ (59) · Auto parts store
4
Pick-A-Part4.0 ★ (660) · Auto parts store
↓
Auto Parts Industrial Ltd2Further down, below the first results
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #32 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Auto Parts Industrial Ltd shows an above-average health score for citations and social presence, with room to grow on several major social channels. The most impactful findings are the missing active profiles on Instagram, Facebook and TikTok, plus a TikTok Directory and Yellow Profile listing missing. Addressing these will improve discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 4 of them.
3.2Room to grow
9:41
Gauto parts industrial ltd wiri
AllImagesMapsNews
FacebookAPIPartsAuto Parts Industrial Ltd | Facebook✓
White Pagesauto-parts-industrial-nzAuto Parts Industrial Ltd | White Pages
ServiceFinderAuto-Parts-Industrial-NZ-Limited-59581Auto Parts Industrial Ltd | ServiceFinder
Yellow/wiri/auto-parts-industrial-nz-ltdAuto Parts Industrial Ltd | Yellow3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #33 for listings and social
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GoogleFacebookInstagramTikTokWhite PagesServiceFinderYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Auto Parts Industrial Ltd's Facebook page is above average, with a health score of 6.2 out of 10. Its 1,869 followers provide an established audience for updates without advertising, while the page also gives customers a direct phone, email and business-owned website route. The main gaps are the absence of recommendations and a short intro that does not clearly explain who the business suits.

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
6.2Good
9:41
facebook
Auto Parts Industrial (NZ) Ltd | Auckland✓
1.9K followers ✓
Auto Parts Industrial (New Zealand) Limited, is a New Zealand owned and operated importer of afterma2
FollowMessage
🌐 apinz.com✓
☎ +64 800 103 333
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #19 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    FaviconYour site has no small icon of its own, so the tab it opens in shows a blank page symbol and a bookmark of you sits in the list looking like every other unnamed page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒apinz.com✓
✓On-page score
✓Page title
1Meta description
2Separate sites linking to you
3Favicon
Your websiteSouth Auckland automotive dismantlers · 48 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.0Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Auto Parts Industrial LtdNot in these results
31About 87 visits a month from search, across 62 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #29 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed and one specific gap remains, supported by a top health score and the absence of market demand data for the week. No missed closed-hours window is listed for the week, so customers who turn up when the business is closed meet a closed door or an unanswered phone. Current hours hold the position, and without demand data the busiest hours cannot be named, so customers continue to arrive when the business is open.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Auto Parts Industrial Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#22of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #22 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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