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AXA New Zealand

Insurance agency · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

AXA New Zealand

Insurance agency · Northcote-Papanui, Christchurch

Where you stand#77of 121 insurance brokers
Overall health3.7/10across the eight areas

Going well

08Opening hours10.005Facebook page8.907Google search and traffic7.6

Where we can help

04Listings and social3.803Map positions3.002Reviews2.801Google listing1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

AXA New Zealand in Papanui, Christchurch is listed under Insurance Brokers and provides insurance broking services locally. Based in the Papanui suburb, the branch connects clients with AXA New Zealand products and broking support. The description reflects the business name, general category and location rather than specific policy details or offerings.

AXA New Zealand operates in the Papanui suburb of Christchurch and is listed under Insurance Brokers. The entry identifies the location as Papanui and the business name as AXA New Zealand, indicating a local presence within the Christchurch area.

As an insurance broker by category, AXA New Zealand is presented in the context of insurance and broking services. The source material does not provide detailed service listings or specific policy types, so the description is limited to the business category and general broking role rather than particular product lines or specialised packages.

Customer reviews, testimonials or a review snapshot were not included in the provided source material, so there are no specified themes describing typical customer experience. No claims about customer service, response times or satisfaction levels are available from the supplied content.

The listing is distinguished locally by the combination of the AXA New Zealand name and its Papanui, Christchurch location. For customers seeking an insurance broker in the Papanui area, this entry identifies a local AXA-affiliated option, with further details about specific services or policies needing to be obtained directly from the provider.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

AXA New Zealand's Google Business Listing shows a healthy basic setup but overall health remains very low. The most important findings are the lack of a listing website link and an unclaimed status, which hinder customer access and trust. Strengths include a complete address, a listed phone number, and a main image.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
AXA New Zealand
AXA New Zealand1✓
Own this business?
0.0 ★★★★★ (0)
Insurance agency · Northcote-Papanui
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch insurance brokers · 121 businesses
You are #108 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

AXA New Zealand in Christchurch shows a low overall Google review health score with limited reviews and no owner responses. The health score of 1.7 out of 10 indicates significant room for improvement. Key findings point to very few reviews, an unestablished star rating, and a lack of engagement with customer feedback, highlighting needs for proactive review collection and response.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
AXA New Zealand
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

AXA New Zealand shows a below-average health score of 3.1 out of 10 for Google Maps search visibility. The top findings indicate a modest aggregate presence in broader maps queries and very limited local presence in the borough, with recognisable address in the suburb. The score suggests room to improve in both general and local map results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 2 searches across Christchurch, top three in none
1
Insurance Market Agile5.0 ★ (21) · Insurance agency
2
Pegasus Insurance Advisers Ltd0.0 ★ (0) · Insurance agency
3
Shivam Arora - NZ Insurances5.0 ★ (1) · Insurance agency
4
Contents Insurance Valuation0.0 ★ (0) · Insurance agency
↓
AXA New Zealand2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #85 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

AXA New Zealand shows a low overall health score for social and directory presence, highlighting opportunities mainly in social profiles and local listings. The top findings are the absence of active Instagram and TikTok profiles, a low-trust Facebook page, and missing Yellow Directory and LinkedIn Company listings. Addressing these could improve local visibility and trust among customers.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/axa-new-zealand-auckland) found via: Google search results.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/axa-new-zealand-papanui) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 5 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gaxa new zealand northcote-papanui
AllImagesMapsNews
OpenLocallyaxa-new-zealand-papanuiAXA New Zealand | OpenLocally✓
Yelpaxa-new-zealand-aucklandAXA New Zealand | Yelp✓
Facebookpapanuirsa.nzAXA New Zealand | Facebook2
Healthpointpapanui-medical-centreFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #76 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyYelpHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
facebook
papanuirsa.nz✓
1.6K followers ✓
You can now join online directly! click the link below for membership and payments options https://app.joinit.com/o/the-papanui-rsa/1
FollowMessage
★ 11 reviews · recommended 2
🌐 papanuirsa.co.nz✓
☎ +64 3-352 1185
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #14 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

AXA New Zealand's on-page health is solid with a 7.5 out of 10, indicating decent technical optimisation and room for targeted improvement. The most notable findings show strong page basics, including a valid favicon and an SEO-friendly URL, while meta description and title tag tuning remain key opportunities.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒papanuirsa.co.nz✓2
✓The shape of your link profile
✓Favicon
1On-page score
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The AXA New Zealand website shows a solid health score for site traffic with room for focused paid activity and continued growth in organic traffic. Notable findings include strong organic visitor levels in the local market and mid-range organic traffic value, alongside opportunities to begin paid campaigns and improve paid keyword coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.6Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
AXA New ZealandNot in these results
3About 767 visits a month from search, across 83 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #30 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

AXA New Zealand in Papanui has no recorded opening hours, so direct alignment with local demand cannot be measured. City-level demand patterns exist for insurance-related searches, so there may be both alignment and missed windows. Adding published hours would allow specific identification of when the branch is open during high-demand periods, closed during peaks, or open in low-demand times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
AXA New Zealand
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#77of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #77 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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