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Backcountry Studio

Architectural designer · Edgeware, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Backcountry Studio

Architectural designer · Edgeware, Christchurch

Where you stand#28of 252 architects
Overall health8.9/10across the eight areas

Going well

03Map positions9.508Opening hours9.201Google listing9.002Reviews8.304Listings and social7.4

Where we can help

05Facebook page4.307Google search and traffic3.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Backcountry Studio is an architectural practice in Edgeware, Christchurch, specialising in sustainable residential design. They work on projects from minor alterations to new builds and also offer architectural draughting and building reports. The practice emphasises natural materials, low-carbon solutions and waste reduction, aiming to deliver healthy, functional homes with clear communication throughout the process.

Backcountry Studio is an architectural practice based in Edgeware, Christchurch, focusing on sustainable residential design. They take projects ranging from minor alterations to new builds and describe themselves as committed to designing homes which do not cost the earth.

Their services include sustainable residential design, architectural draughting and building reports. The practice states a preference for natural materials and low-carbon solutions and aims to minimise waste where possible. Projects are approached with an emphasis on quality, health and functionality in the finished home.

Customers report prompt, clear communication and thorough documentation throughout design and consenting stages. Reviews describe the team as knowledgeable, professional and willing to listen to client ideas while offering practical suggestions. Several clients highlight help with council inquiries and consenting as part of the process.

As a Christchurch architectural studio, Backcountry Studio is defined by its sustainability focus and hands-on approach to residential projects. Local clients can expect collaborative design work for a range of project scales, with attention to low environmental impact and a practical, communicative service during consenting and build preparation.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Backcountry Studio's Google Business Listing shows a very healthy profile and strong basics. The health score is 9.4 out of 10, indicating solid completeness and reliability for customers. A notable strength is the listing being claimed with a visible phone number and an open-for-business status, supporting direct inquiries and accurate availability.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Backcountry Studio
2
Backcountry Studio✓✓
5.0 ★★★★★ (7)
Architectural designer · Edgeware1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Designing homes which do not cost the earth. Backcountry Studio is an Architectural practice specializing in sustainable residential design for projects ranging in scale from minor alterations to new builds. We also offer a variety of additional services, including building reports and architectural draughting. Our focus is on providing people with quality, healthy and functional homes, which do not cost the earth. We are committed to minimising environmental impacts associated with the building by recommending natural materials, low carbon solutions and minimising waste where possible. We are always looking to collaborate with other like-minded people, so if this sounds like you, please feel free to contact us.

3
Google listingChristchurch architects · 252 businesses
You are #27 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Backcountry Studio shows a healthy overall Google review profile with a high health score and strong star rating. The top finding is the excellent star rating in the top 10% of peers, indicating strong customer satisfaction. A key takeaway is the lack of responses to reviews, which could affect perceived engagement but does not undermine the strong rating.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.3Strong
What customers seeWhere you rank
9:41
Backcountry Studio
OverviewReviewsPhotosAbout
5.0★★★★★7 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #43 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Backcountry Studio shows a very high health score for Maps Search Performance, indicating strong visibility in Google Maps. The top findings are excellent aggregate visibility and suburb-level performance, with top ranking for key terms like "architect in Edgeware" and "architectural designer in Edgeware." The main opportunity is to push toward the top 10% of the suburb/borough by refining the Google Business Listing.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.5Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
building designer
✓Top three for "building designer" in 8 suburbs, seen in 38
1
Backcountry Studio15.0 ★ (7) · Architectural designer
2
Home Design Vault0.0 ★ (0) · Architectural designer
3
Gary Todd Architecture0.0 ★ (0) · Architectural designer
4
Bespoke Architecture4.1 ★ (14) · Architectural designer
Map positionsChristchurch architects · 252 businesses
You are #14 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Backcountry Studio shows a very high overall social presence health with strong profiles on Instagram, Facebook, LinkedIn, and Neighbourly. Current strengths include outstanding Instagram and Facebook presence and a solid LinkedIn and Neighbourly profile, supporting trust and visibility. The main improvement is expanding to additional platforms to reach broader audiences without compromising current credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/backcountry-studio-limited) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
Gbackcountry studio edgeware
AllImagesMapsNews
Neighbourlybackcountry-studio-limitedBackcountry Studio | Neighbourly✓
InstagrambackcountrystudionzBackcountry Studio | Instagram✓
FacebookBackcountry-Studio-NZ-100095607550568Backcountry Studio | Facebook✓
LinkedInnico-dubois-3773a62b2Backcountry Studio | LinkedIn3
TiktokNo account found1
YellowNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #66 for listings and social
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GoogleFacebookInstagramTikTokNeighbourlyLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
people2
159 followers 3
Designing homes which do not cost the earth
FollowMessage
🌐 backcountrystudio.co.nz✓
☎ +64 22 437 7946✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #144 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Backcountry Studio's on-page health is above average with a 6.9/10. Key strengths include a well-optimised title tag in the ideal 50-60 character range, a valid favicon, a page size under 256KB and a fast load time under 3 seconds. Remaining improvement areas relate to meta description length, render-blocking resources, and avoiding frames.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒backcountrystudio.co.nz✓✓
✓Page title
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Backcountry Studio shows a below average health score for website traffic, indicating room for improvement in paid and organic activity. The most important findings are the lack of measurable paid traffic and paid spend, and steady organic performance above the bottom quartile with room to refine SEO fundamentals and keywords.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Backcountry StudioNot in these results
31About 3 visits a month from search, across 4 searches
Google search and trafficChristchurch architects · 252 businesses
You are #159 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Backcountry Studio's published hours align with several weekday lunchtime peaks, notably Tuesday 12pm, Wednesday 11-12pm and Thursday 12-1pm, so core business hours match some client search patterns. However, the practice is closed for several high-demand weekend lunch slots-especially Saturday noon to 2pm and Sunday noon-representing significant missed opportunities. There are no open hours during low-demand periods, so no obvious waste.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Backcountry Studio
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#28of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #28 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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