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BackPain CoreCraft

Sports massage therapist · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

BackPain CoreCraft

Sports massage therapist · Selwyn District East, Christchurch

Where you stand#150of 203 physiotherapy businesses
Overall health2.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

BackPain CoreCraft in Prebbleton is a physiotherapy-focused manual therapy clinic led by Alistair McKenzie. He holds a Diploma in Massage Therapy, 25 years of clinical experience and additional musculoskeletal training. The practice treats persistent conditions such as frozen shoulder, chronic back pain, headaches and stiff necks, and is described as non-prejudicial and client-focused.

BackPain CoreCraft is a manual therapy clinic based in Prebbleton and run by Alistair McKenzie. Alistair holds a Diploma in Massage Therapy, has 25 years of clinical experience and has completed part-time clinical training in musculoskeletal technique. The website notes clinical mentoring relationships and an authored book, "Get Your Back Back".

Services focus on musculoskeletal issues commonly linked to persistent pain. The practice lists treatment for frozen shoulder, painful backs, persistent headaches and stiff necks. The description emphasises hands-on manual therapy and long-term clinical experience as the basis for treatment choices.

Customers commonly report professional, knowledgeable care with noticeable reductions in pain and improved mobility. Review themes note that clients have experienced immediate relief in some cases and describe the service as accommodating, particularly for visitors from out of town. Several reviews say treatment delivered better results than previous providers and that sessions left clients feeling much lighter and more mobile.

Locally, BackPain CoreCraft is presented as a small, experienced manual therapy practice in Prebbleton offering focused work on entrenched musculoskeletal problems. The practice highlights a non-prejudicial approach and long clinical experience, which clients frequently mention when describing the practical outcomes of treatment.

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01Google listingMarketbase business report

Your Google listing

BackPain CoreCraft shows a strong overall health score with clear evidence of complete profile details and verified ownership. The most notable findings are a linked website and a verified, claimed listing with a visible phone number, plus an open-for-business status that helps customers reach the clinic easily.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
6.7Good
9:41
Tiles © Esri
1
BackPain CoreCraft✓✓
5.0 ★★★★★ (9)
Sports massage therapist · Selwyn District East2
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

DO YOU HAVE A PAIN THAT WON’T GO AWAY ? What Alistair does is unique. He has a Diploma in massage therapy, 3 yrs part time clinical training in Musculoskeletal Technique and 25 years clinical experience. Over the years he has assisted his clients in releasing themselves from pain and restrictions including many who had been told they could not be helped. Whether it's a frozen shoulder, pain-full back persistent headache or a stiff neck the usual response is "I really wish I knew about you years ago" This is a non prejudicial service

3
Google listingChristchurch physiotherapy · 203 businesses
You are #67 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

BackPain CoreCraft in Prebbleton shows an above-average overall health score for Google reviews, indicating solid performance. The most notable finding is a top-10% star rating, reflecting high customer satisfaction. A key area to address is engagement with reviews, as no responses have been recorded yet, which can affect trust and perception.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
6.4Good
9:41
BackPain CoreCraft
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 2
5
4
3
2
1✓
pain relief 3back problems 2results 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #74 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

BackPain CoreCraft shows very low overall health on Google Maps, with a 0.6 out of 10. This indicates limited visibility for map searches and some potential to improve. Top opportunities focus on strengthening aggregate maps presence and boosting local borough results, particularly for the Prebbleton area and nearby suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.5Room to grow
9:41
1234Tiles © Esri
1Seen in 3 searches across Christchurch, top three in none
1
Elite Recovery Massage5.0 ★ (59) · Sports massage therapist
2
Masahe Therapeutic and Sports Massage Rolleston5.0 ★ (158) · Sports massage therapist
3
Active Impact Massage5.0 ★ (57) · Sports massage therapist
4
Muscle Maintenance - massage therapy and lymphatics5.0 ★ (27) · Sports massage therapist
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BackPain CoreCraft2Further down, below the first results
Map positionsChristchurch physiotherapy · 203 businesses
You are #193 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

BackPain CoreCraft shows a low overall health score for Citations & Social Presence, indicating room for improvement in profile activity and trust. The business has a completed LinkedIn profile, which helps reach customers, but other platforms are lacking or need stronger presence and consistency to boost credibility.

Strengths

  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Alistair-McKenzie-250042) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
1.2Room to grow
9:41
Gbackpain corecraft selwyn district east
AllImagesMapsNews
ServiceFinderAlistair-McKenzie-250042BackPain CoreCraft | ServiceFinder✓
Family Company Studiobackpain-corecraftBackPain CoreCraft | Family Company Studio
LinkedInalistair-mckenzie-772b9527aBackPain CoreCraft | LinkedIn
Mindbody Locationreform-fitness-prebbletonFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch physiotherapy · 203 businesses
You are #178 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderFamily Company StudioLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.4Room to grow
9:41
facebook
backpain corecraft selwyn district east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch physiotherapy · 203 businesses
You are #155 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

BackPain CoreCraft shows below-average on-page SEO health, with a 2.9 out of 10, indicating significant room for improvement in technical factors. The strongest completed items include a valid favicon, a fast page under 3 seconds, an SEO-friendly URL, and secure HTTPS content. The most impactful findings are the absence of a meta description and the need to reduce render-blocking resources and improve content length.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒corecraft.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3On-page score
Your websiteChristchurch physiotherapy · 203 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

BackPain CoreCraft shows very low website traffic health, with a health score of 1.0 out of 10. The primary concern is near-zero organically earned traffic and no measurable paid traffic yet. The top opportunities focus on building organic visibility through local, relevant content and basic SEO, plus starting small, targeted paid activity to capture potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
BackPain CoreCraftNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #158 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

BackPain CoreCraft's opening hours partly match local demand: several mid-week afternoons and late-morning slots are open during clear peak search periods, but several high-demand Monday and Tuesday midday hours are closed. No hours are open during low-demand windows, so current hours avoid obvious waste. Overall timing shows useful alignment but enough missed peak windows to limit reach and bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
9:41
BackPain CoreCraft
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch physiotherapy · 203 businesses
You are #154 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#150of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #150 overall
Open my free 7 days →
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