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Backyard Studio

Photographer · Hei Hei, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Backyard Studio

Photographer · Hei Hei, Christchurch

Where you stand#181of 194 photography businesses
Overall health0.7/10across the eight areas

Going well

03Map positions6.7

Where we can help

02Reviews3.601Google listing3.108Opening hours3.005Facebook page2.004Listings and social0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Backyard Studio is a photography studio based in the Hei Hei suburb of Christchurch. It operates under the Backyard Studio name and provides photography services to local customers. The studio's location in a residential area gives it a local, accessible presence for clients seeking photography work in Christchurch.

Backyard Studio is a photography studio located in the Hei Hei suburb of Christchurch. It operates under the Backyard Studio name and serves clients from its Christchurch location, offering photography services within the local area.

The studio's core activity is photography. Services are provided from the Backyard Studio premises in Hei Hei and are presented under the studio's name. The business is categorised in the photography sector and conducts its work as a local studio serving Christchurch residents and organisations.

Customers engage Backyard Studio for photographic needs tied to its studio operations in Hei Hei, Christchurch. Details on specific session types or review themes are not provided here; the studio is identified as a local photography provider rather than by specific specialisations.

Backyard Studio is positioned as a neighbourhood photography option within Hei Hei, Christchurch. Its distinguishing practical feature is its local studio base in a residential suburb, offering a Christchurch-centred location for customers seeking photography services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Backyard Studio shows a low overall health for its Google Business listing, reflecting gaps in claimed status and completeness. The strongest current assets include a clean phone number, a website link, a full address, and a main image, which together support finding and contacting the studio. The key opportunity is to formalise the listing and enrich the profile with better description and more photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Backyard Studio
3
Backyard Studio1✓
Own this business?
0.0 ★★★★★ (0)
Photographer · Hei Hei
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch photography · 194 businesses
You are #135 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Backyard Studio shows a low health score on Google Business reviews, indicating trust and reliability concerns for potential customers. The most important findings are: no responses to reviews, and very few or no existing reviews, which limits social proof. Building response habits and encouraging new reviews are key next steps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Backyard Studio
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch photography · 194 businesses
You are #125 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Backyard Studio shows an above-average overall health score of 6.8/10 for Maps Search, indicating solid visibility with room to improve. The borough-specific performance is outstanding, landing in the top 10% for Hei Hei visibility. Top keywords are highly relevant for local photography needs, especially for Hei Hei-based services.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
portrait studio
1Top three for "portrait studio" in 1 suburb, seen in 4
1
Backyard Studio✓0.0 ★ (0) · Photographer
2
Richbrothers Photography5.0 ★ (1) · Photographer
3
Pete Prue Photography5.0 ★ (114) · Photographer
4
Soul Creative Studio5.0 ★ (77) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #65 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Backyard Studio shows a very low overall health score of 0.8 out of 10 for social presence and local directories. This indicates limited visibility and trust across platforms. Two key findings are the lack of an active Facebook profile and the absence of a TikTok presence, which limit local engagement with Christchurch clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 3 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Gbackyard studio hei hei
AllImagesMapsNews
Instagramstudiohei.architectureBackyard Studio | Instagram2
FacebookNo account found1
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialChristchurch photography · 194 businesses
You are #186 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
backyard studio hei hei
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch photography · 194 businesses
You are #155 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Backyard Studio shows a low overall on-page SEO health, with a health score of 1.7 out of 10. The most important findings are a missing meta description for the homepage and an absent or weak title tag, both limiting click-through visibility. A favicon is also not detected, which affects brand presence in browser tabs.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lauraandsarah.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Backyard Studio shows low overall website traffic health, with a health score of 2.4 out of 10. This indicates limited organic reach and paid activity at present. The strongest signal is the lack of any meaningful organic or paid traffic, suggesting the site is not yet attracting local photography clients in Christchurch.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Backyard StudioNot in these results3
Google search and trafficChristchurch photography · 194 businesses
You are #87 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Backyard Studio has no recorded opening hours, so no hours can be confirmed as matching local demand. Because opening-hours data is missing, no strong alignment can be identified and specific missed high-demand windows cannot be listed. Adding published hours will allow the algorithm to identify peak-times alignment and reveal practical changes to capture local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
Backyard Studio
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch photography · 194 businesses
You are #137 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#181of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #181 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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