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Bailey Nelson Optometrist Riccarton

Optometrist · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Bailey Nelson Optometrist Riccarton

Optometrist · Riccarton, Christchurch

Where you stand#11of 49 optometrists
Overall health7.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Bailey Nelson Optometrist Riccarton is a full-service optometrist in Riccarton, Christchurch, offering eye tests, contact lenses and a range of handcrafted glasses and sunglasses. The store emphasises stylish, well-made frames designed in Australia and provides services including bulk-billed eye tests and fitting advice from trained optometrists on site.

Bailey Nelson Optometrist Riccarton is a full-service optometry practice located on the Second Floor near Farmers in Riccarton, Christchurch. The store stocks a selection of glasses and sunglasses designed in Australia and offers eye tests, contact lenses and frame fittings.

Services include bulk-billed eye tests carried out by trained optometrists who check vision and eye health using state-of-the-art equipment. Selected stores may have Optos scanning technology to detect early signs of eye conditions. The team also assesses visual function and offers solutions to reduce eye strain related to reading or computer work.

Customers frequently comment on helpful, friendly staff and thorough eye tests. Reviews cite staff assistance with choosing frames that suit face shape and hair colour, clear explanations of options rather than pushing specific products, and generally positive service during appointments and purchases.

Locally, Bailey Nelson Riccarton presents as an optometrist that combines clinical eye care with a curated range of masculine, feminine and unisex frames at accessible prices. The combination of in-store fittings, trained optometrists and a visible retail presence on the Second Floor provides a practical option for customers seeking both eye health services and fashionable eyewear in Riccarton.

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01Google listingMarketbase business report

Your Google listing

Bailey Nelson Optometrist Riccarton shows an above-average health score of 6.4/10 for Google Business Listing, indicating solid completeness and control. Key strengths include a claimed listing, an on-list link to the website, and visible phone contact, with open-for-business status. The most impactful findings are the claimed status and available website link that help customers connect easily.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.3Good
9:41
Tiles © Esri
2
Bailey Nelson Optometrist Riccarton✓✓
4.8 ★★★★★ (914)
Optometrist · Riccarton3
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Optometry made easy, frames made beautifully, service made simple. We’re a full-service optometrist offering everything from bulk-billed eye tests to contact lenses and expert eye-care. We know looking good is important, so we make the highest quality masculine, feminine, and unisex frames, at the fairest price we can. Designed in Australia, come and treat your eyes and have a look at our hand crafted glasses and sunglasses. Shop online or visit our brand new store, located on the Second Floor near Farmers.

1
Google listingChristchurch optometrists · 49 businesses
You are #19 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bailey Nelson Optometrist Riccarton shows a very high Google review health score and strong local reputation. Overall health is excellent with a 9.6/10 and a top 10% standing for rating and review count. The business has actively earned trust through high quality feedback and is progressing in engagement, with scope to improve response rate while maintaining stellar ratings.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
9.4Strong
9:41
Bailey Nelson Optometrist Riccarton
OverviewReviewsPhotosAbout
4.8★★★★★914 reviews ✓
5
4
3
2
12
eye test 65kind staff 57frame selection 41glasses fitting 8quality glasses 7prescription sunglasses 6
✓How far your rating and your review count together can be trusted
A
Ashlie H.★★★★★ · a year ago

Response from the owner1

Kia ora Ashlie, Thanks for the review! We are so pleased you enjoyed your experience with us. Noho ora mai, -Bailey Nelson Riccarton Team

K
Ksenia Z.★★★★★ · a year ago

Response from the owner

Kia ora Ksenia, Thanks for the review! We are so pleased you enjoyed your experience with us. Noho ora mai, -Bailey Nelson Riccarton Team

Google reviewsChristchurch optometrists · 49 businesses
You are #4 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bailey Nelson Optometrist Riccarton shows a solid overall health score for Google Maps searches, 6.6 out of 10 (above average). The top opportunities focus on lifting the aggregate Maps visibility and maintaining strong local presence in the borough. The business ranks well for several key terms in Riccarton, including eye care center and optometrist, which aligns with customer intent.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
1Top three for "optometrist" in 5 suburbs, seen in 43
1
Bailey Nelson Optometrist Riccarton24.8 ★ (914) · Optometrist
2
Dr. Specs5.0 ★ (245) · Optometrist
3
OPSM Riccarton3.8 ★ (90) · Optometrist
4
Specsavers Optometrists & Audiology Christchurch Riccarton Westfield4.5 ★ (773) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #13 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bailey Nelson Optometrist Riccarton shows an above-average health score for social presence with room to grow on several platforms. The strongest current strength is an outstanding Instagram profile, reflecting consistent engagement and high trust. LinkedIn presence is accurate and up to date, helping reach more customers. Key opportunities include adding TikTok and Neighbourly and refining listings on GrabOne and Tiktok Directory.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/bailey-nelson-riccarton) found via: Google search results.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/bailey-nelson-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
6.0Good
9:41
Gbailey nelson optometrist riccarton riccarton
AllImagesMapsNews
InstagrambaileynelsonNZBailey Nelson Optometrist Riccarton | Instagram✓
Healthpointbailey-nelson-riccartonBailey Nelson Optometrist Riccarton | Healthpoint✓
Yelpbailey-nelson-christchurchBailey Nelson Optometrist Riccarton | Yelp✓
FacebookBaileyNelsonRiccartonBailey Nelson Optometrist Riccarton | Facebook1
LinkedInjojo-minchington-214453206Bailey Nelson Optometrist Riccarton | LinkedIn
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #20 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYelpLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
8 checks on your Facebook page. You're seeing 6 of them.
4.0Room to grow
9:41
facebook
BaileyNelsonRiccarton✓
55 followers 2
FollowMessage
🌐 maps.google.com
☎ +64 3-341 5999✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #30 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Bailey Nelson Optometrist Riccarton shows an above-average on-page SEO health of 6.8 out of 10. Strong achievements include a precise meta description, a valid favicon, and no render-blocking resources, with a solid text-to-page size ratio. Key opportunities focus on improving on-page SEO score, shortening or optimizing the title tag, and making the URL structure more SEO-friendly.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠baileynelson.co.nz3
✓The shape of your link profile
✓Meta description
✓Favicon
1On-page score
2Page title
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Bailey Nelson Optometrist Riccarton shows a healthy website traffic profile with a strong overall health score of 8.1 out of 10. The business benefits from solid paid traffic and improving organic reach. The key findings highlight robust paid traffic value and total paid traffic, alongside respectable organic traffic value, total and SERP presence, indicating a balanced performance with room to incrementally improve through data-driven ad tweaks and content activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 2
    Monthly search visitsYour site draws more visitors from search than half the businesses here, so a steady share of enquiries arrive without you paying.
  • 3
    Search terms you rank forYour site appears for more search terms than half the businesses here, so there are plenty of routes into it.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
9:41
Goptometrist riccarton
AllMapsImagesShopping
www.anstice.co.nzANSTICE & ASSOCIATES - OPTOMETRISTS & VISION ...
baileynelson.co.nzOptometrist Riccarton | Glasses, Contacts & Eye Tests

Shop at Bailey Nelson Riccarton for affordable glasses, sunglasses, and contact lenses. 129 Riccarton Road Christchurch, SI, 8041 (03) 930 6644

3
www.opsm.co.nzOPSM Riccarton CHC | Book An Appointment
21About 17,820 visits a month from search, across 1,185 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #9 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bailey Nelson Optometrist Riccarton's opening hours largely match key customer demand windows, with all peak-hour openings clustered on Tuesday, Thursday and Saturday mid-mornings and midday. The business is open during five high-demand slots (Tuesday 10-12, Thursday 11, Saturday 12) but misses early-morning demand across weekdays at 8am (Monday, Tuesday, Wednesday, Thursday, Friday). No current open hours fall into low-demand windows, indicating efficient use of trading hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
9:41
Bailey Nelson Optometrist Riccarton
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Tuesday · Riccarton
8a9a10a11a12p1p2p3p4p5p
When people in Riccarton look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #7 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#11of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #11 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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