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Bainlea House - Rangiora Lifecare

Rest Home · Rangiora South West, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Bainlea House - Rangiora Lifecare

Rest Home · Rangiora South West, Christchurch

Where you stand#65of 96 retirement villages
Overall health3.3/10across the eight areas

Going well

08Opening hours7.7

Where we can help

01Google listing5.903Map positions5.202Reviews4.607Google search and traffic3.405Facebook page2.904Listings and social1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bainlea House is a purpose-built specialist dementia care facility in Rangiora, part of the Rangiora Lifecare family. Located at 29 Wiltshire Court and set in a residential area with gardens, it offers long-term care and short-term respite care in a considered, homely environment with a focus on personalised dementia support.

Bainlea House is a purpose-built specialist dementia care facility located at 29 Wiltshire Court in Rangiora. Part of the Rangiora Lifecare family, it sits in a residential neighbourhood and is surrounded by gardens, presenting a calm, domestic setting for residents.

The home provides specialist dementia care and offers both long-term care and short-term respite stays. The facility describes itself as catering specifically to dementia needs, with a layout and services intended for safety and day-to-day comfort.

Customers' comments reflect a friendly, homely atmosphere and attentive, capable staff. Reviews mention a bright, welcoming environment with activities and social opportunities, and they note that staff are ready to help and create a family-like feel for residents.

Locally, Bainlea House is distinguished by its dementia specialisation and garden setting within Rangiora. The combination of purpose-built spaces, short-term respite options and an emphasis on a warm community experience is the practical focus that defines the facility for residents and their families.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Bainlea House - Rangiora Lifecare shows a solid overall health score for its Google Business Listing with room to improve description and photos. The listing already includes a clear title, claimed status, website link and phone number, and open-for-business status, which helps customers find essential details quickly.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 5 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bainlea House - Rangiora Lifecare
2
Bainlea House - Rangiora Lifecare✓✓
5.0 ★★★★★ (4)
Rest Home · Rangiora South West
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bainlea House is a specialist dementia care facility and part of the Rangiora Lifecare family. Nestled in a picturesque residential area and surrounded by beautiful gardens, this purpose-built home caters to long-term care and respite care within a safe and considerate environment.

1
Google listingChristchurch retirement villages · 96 businesses
You are #40 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bainlea House - Rangiora Lifecare shows a mixed picture on Google reviews. Overall health score is 4.6 out of 10, indicating there is considerable room for improvement in public engagement and review volume. The key positive: the star rating places the business in the top 10% for customer satisfaction. A primary area for improvement is the lack of responses to reviews, which can affect trust with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Bainlea House - Rangiora Lifecare
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #52 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bainlea House - Rangiora Lifecare shows a moderate overall presence in Google Maps with a health score of 5.3 out of 10. The business already ranks strongly for several key terms such as assisted living facility and nursing home in Rangiora in multiple directions, which indicates solid visibility in core local searches. Main opportunity is to build on these strengths to rise above the average bracket.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nursing home
1Top three for "nursing home" in 6 suburbs, seen in 7
1
Bainlea House - Rangiora Lifecare25.0 ★ (4) · Rest Home
2
Holmwood - Rangiora Lifecare5.0 ★ (5) · Rest Home
3
Bainswood On Victoria4.2 ★ (32) · Rest Home
4
Bainswood House Rangiora Lifecare0.0 ★ (0) · Rest Home
Map positionsChristchurch retirement villages · 96 businesses
You are #47 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bainlea House - Rangiora Lifecare shows a low overall presence health (1.6/10) across social profiles and directories. The top opportunities focus on establishing active profiles on Instagram, Facebook, TikTok and directory listings like TikTok Directory and Yellow Profile, to improve visibility and trust with local customers and clients.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/rangiora-lifecare-bainlea-house) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
20 checks on your listings and social. You're seeing 4 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Gbainlea house - rangiora lifecare rangiora south west
AllImagesMapsNews
Healthpointrangiora-lifecare-bainlea-houseBainlea House - Rangiora Lifecare | Healthpoint✓
Eldernet Providerbainlea-houseBainlea House - Rangiora Lifecare | Eldernet Provider
Village Guidebainlea-houseBainlea House - Rangiora Lifecare | Village Guide
Aged AdvisorBainlea-House-Waimakariri-RangioraBainlea House - Rangiora Lifecare | Aged Advisor
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #86 for listings and social
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GoogleFacebookInstagramTikTokHealthpointEldernet ProviderVillage GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
facebook
bainlea house - rangiora lifecare rangiora south west
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch retirement villages · 96 businesses
You are #68 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Bainlea House - Rangiora Lifecare shows an overall on-page SEO health score of 3.9 out of 10, which is below average. Strengths include a valid favicon, page load under 3 seconds, secure HTTPS content, adequate text, and a relevant title tag. Two priority findings are to improve the meta description length balance and address render-blocking resources to boost perceived load time.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠rangioralifecare.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bainlea House's website performance shows a below-average health score of 3.6/10, indicating limited traffic and paid activity. The strongest signal is organic traffic value, which sits above the 25th percentile, suggesting some SEO groundwork exists. The most important opportunities are to initiate targeted paid campaigns and build paid traffic while continuing to improve organic visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Gretirement village rangiora south west
AllMapsImagesShopping
2No ads from you on any search
www.rymanhealthcare.co.nzCharles Upham Retirement Village | Rangiora | | Rest Home
www.eldernet.co.nzBainswood House - Rangiora Lifecare
www.rangioralifecare.co.nzRangiora Lifecare - Aged care and retirement community

We offer a full continuum of senior care from independent living villas, assisted living apartments, Care Suites, to rest homes, hospital and dementia care. Read more

www.amberleycountryestate.co.nzSpacious Retirement Village Near Rangiora
31About 577 visits a month from search, across 64 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #64 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bainlea House's published hours align well with local demand for dementia-care visits, especially weekday afternoons. Key strong matches include Tuesday 2pm and Wednesday 1-3pm, plus Thursday 1pm, when searches are high. There are no missed high-demand hours closed. Some low-demand open hours-early Monday morning and late evenings on Monday, Tuesday and Friday-could be reviewed to reduce staffing costs or consolidate shifts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
What customers seeWhere you rank
9:41
Bainlea House - Rangiora Lifecare
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#65of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #65 overall
Open my free 7 days →
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