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Bainswood On Victoria

Rest Home · Rangiora South East, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Bainswood On Victoria

Rest Home · Rangiora South East, Christchurch

Where you stand#63of 96 retirement villages
Overall health3.5/10across the eight areas

Going well

08Opening hours7.701Google listing7.4

Where we can help

02Reviews5.807Google search and traffic3.405Facebook page2.904Listings and social2.703Map positions2.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bainswood on Victoria is a restorative aged-care home in Rangiora on Victoria Street, close to the town centre and shops. It provides rest home and hospital-style rooms, plus respite care, within well-maintained gardens. The facility emphasises a homely atmosphere and friendly, down-to-earth staff who aim to make residents feel welcome and comfortable.

Bainswood on Victoria is an aged-care facility located at 28 Victoria Street in Rangiora, within easy walking distance of the town centre and local shops. The site presents a residential setting with gardens and flat walking access to nearby amenities.

The facility offers rest home level care, respite care, and a mix of rest home and hospital-style rooms. The description on their website and provided materials notes an emphasis on comfortable, modern accommodation and landscaped outdoor areas. Staff are described as friendly and down-to-earth, and the setting includes well-maintained greenery and flowers.

Customer feedback highlights a welcoming, family-focused atmosphere and frequent praise for staff approachability and care. Reviews mention staff being friendly and supportive, and several customers express gratitude for the management and caregiving team. The general themes from reviews point to residents and families experiencing a homely, secure environment where people feel looked after.

Locally, Bainswood on Victoria is positioned as a centrally located retirement and care option in Rangiora with clear walking access to the town centre. The combination of rest home and hospital-style accommodation, respite care availability, a garden setting, and a consistently noted friendly staff presence are the practical features that tend to define the facility for prospective residents and their families.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Bainswood On Victoria shows solid health on Google Business Listing with a score of 8.2/10. The listing has essential details and verified ownership, though there is room to grow. The strongest points are a claimed listing, working phone number and website link, plus an open-for-business status that communicates availability to potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
Tiles © Esri
Bainswood On Victoria
1
Bainswood On Victoria✓✓
4.2 ★★★★★ (32)
Rest Home · Rangiora South East3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bainswood on Victoria is a modern and comfortable rest home centrally located on Victoria Street, an easy distance from the Rangiora town centre and surrounding shops. We offer a mix of rest home and hospital-style rooms, and are committed to providing the very best of aged care in New Zealand. Enjoy the peaceful natural scene of greenery and flowers in our well-maintained gardens. Our friendly, down-to-earth staff instantly make you feel welcome, and the homely environment offers an atmosphere of security, comfort, and care.

2
Google listingChristchurch retirement villages · 96 businesses
You are #26 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bainswood On Victoria presents a mixed health picture in Google reviews, with a mid-range overall health score and solid momentum in listings and confidence. The key finding is that customer engagement needs attention, as no responses have been posted to reviews, which can affect trust. Rating levels show positive trajectory and competitive standing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Bainswood On Victoria
OverviewReviewsPhotosAbout
4.2★★★★★32 reviews
5
4
3
2
12
staff 5management 3care 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #41 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bainswood On Victoria shows a low overall health score in Google Maps search (2.5/10), indicating limited visibility. The strongest performance is in several nursing home and retirement keywords ranking in the top 3, particularly in Rangiora north east and west. The focus should be on improving aggregate visibility while consolidating the borough presence to mid-range levels.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nursing home
1Top three for "nursing home" in 5 suburbs, seen in 6
1
Holmwood - Rangiora Lifecare5.0 ★ (5) · Rest Home
2
Bainlea House - Rangiora Lifecare5.0 ★ (4) · Rest Home
3
Bainswood On Victoria24.2 ★ (32) · Rest Home
4
Bainswood House Rangiora Lifecare0.0 ★ (0) · Rest Home
Map positionsChristchurch retirement villages · 96 businesses
You are #71 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bainswood on Victoria shows strong overall health at 0.9, but the score indicates very low presence across key social platforms and directories. The strongest potential gains come from establishing active profiles on Facebook and Instagram, plus exploring TikTok and local directories to boost visibility and trust with local customers.

Strengths

  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/bainswood-on-victoria) found via: Google search results.
  • ✓
    Village Guide ListingWe can see your Village Guide Listing listing (https://villageguide.co.nz/bainswood-on-victoria) found via: Google search results.
  • ✓
    Aged Advisor ListingWe can see your Aged Advisor Listing listing (https://agedadvisor.nz/Bainswood-On-Victoria-aged-Care-Rangiora-Rangiora) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
20 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gbainswood on victoria rangiora south east
AllImagesMapsNews
Healthpointrangiora-lifecare-bainswood-on-victoriaBainswood On Victoria | Healthpoint
Healthpagesrest-homes-hospitals-bainswood-on-victoriaBainswood On Victoria | Healthpages
Eldernet Providerbainswood-on-victoriaBainswood On Victoria | Eldernet Provider✓
Village Guidebainswood-on-victoriaBainswood On Victoria | Village Guide✓
Aged AdvisorBainswood-On-Victoria-aged-Care-Rangiora-RangioraBainswood On Victoria | Aged Advisor✓
The Community Venuebainswood-on-victoria-aged-care-retirement-in-rangioraBainswood On Victoria | The Community Venue
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #70 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointHealthpagesEldernet ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
facebook
bainswood on victoria rangiora south east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch retirement villages · 96 businesses
You are #68 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Bainswood On Victoria shows an average on-page SEO health score, indicating mixed performance with room for improvement. The site has a valid favicon, fast loading under 3 seconds, secure content, and a strong title tag, but the meta description is under-optimised and render-blocking resources remain. Overall health supports gradual fixes to lift search visibility.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠rangioralifecare.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

This summary records a below-average health for Website Traffic and highlights two key findings: paid traffic remains largely untapped, and organic traffic is improving but can still be strengthened with fundamentals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Gretirement village rangiora south east
AllMapsImagesShopping
2No ads from you on any search
www.rymanhealthcare.co.nzCharles Upham Retirement Village | Rangiora | | Rest Home
www.eldernet.co.nzBainswood House - Rangiora Lifecare
www.rangioralifecare.co.nzRetirement village and aged care options

We offer a range of beautiful residences, each set amongst quiet suburban streets within the heart of Rangiora. All of our homes are purpose-built. Read more

www.amberleycountryestate.co.nzSpacious Retirement Village Near Rangiora
31About 577 visits a month from search, across 64 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #64 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bainswood on Victoria's opening hours largely match local demand, with 87 well-aligned peak hours including strong midweek afternoons (Tue 2pm; Wed 1-3pm; Thu 1pm). There are no missed high-demand hours. Some low-demand open periods - early Monday 7am and late evenings Monday, Tuesday and Friday - total 32 hours and could be reduced or staff-adjusted to save costs while maintaining resident care.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
What customers seeWhere you rank
9:41
Bainswood On Victoria
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Tuesday · Rangiora South East
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Rangiora South East look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#63of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #63 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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