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Balmoral Dental Centre

Dentist · Mount Eden, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Balmoral Dental Centre

Dentist · Mount Eden, Central Auckland

Where you stand#115of 277 dentists
Overall health5.9/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

05Facebook page5.502Reviews5.407Google search and traffic5.408Opening hours4.704Listings and social4.403Map positions3.801Google listing3.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Balmoral Dental Centre is a dentist in Mount Eden, Auckland, providing general and preventative dentistry. The practice describes its approach as focused on making visits pleasant, with pain-free care and attention to patient comfort. Reviews commonly mention a warm, welcoming team and calm support during treatment, including urgent dental concerns.

Balmoral Dental Centre is a dental practice located in Mount Eden, Auckland. It provides general and preventative dentistry, with the practice describing its aim as making dental visits pleasant and helping patients leave with healthy, confident smiles.

The practice focuses on contemporary dental care and pain-free dentistry. Its services include general dental treatment, preventative care and support for dental concerns such as tooth decay, wisdom tooth pain and broken retainer wires. The practice also promotes dental specials through its website.

Customers commonly describe the team as warm, welcoming, helpful and professional. Reviews mention feeling at ease from reception through to the appointment, along with clear information and patient care during treatment. Customers have also described prompt help with urgent discomfort, extractions and other concerns that had caused anxiety.

Located in Mount Eden, Balmoral Dental Centre combines general and preventative dental services with an emphasis on comfortable appointments. Its local character comes through in the welcoming approach reported by customers, the focus on explaining treatment and the ability to support people who arrive with pain or concern about visiting the dentist.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Balmoral Dental Centre's Google Business Listing health is below average, scoring 3.6 out of 10. The listing is claimed and includes the business name, phone number, website link and open-for-business status, giving customers reliable core information. The main gaps are the missing description and logo, along with a lower-than-typical number of photos, which limit how clearly the practice is presented in local results.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Balmoral Dental Centre
3
Balmoral Dental Centre✓✓
4.8 ★★★★★ (39)
Dentist · Mount Eden
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #177 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Balmoral Dental Centre has an Average Google review health score of 5.4 out of 10. Its rating and review volume are ahead of half the local market, giving customers useful evidence of an established practice. The main gap is owner engagement: only a small share of reviews has received a response, leaving most customer feedback without a visible reply from the business.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Balmoral Dental Centre
OverviewReviewsPhotosAbout
4.8★★★★★39 reviews
5
4
3
2
13
welcoming atmosphere 5reasonable bill 3explaining procedures 3lovely team 3thorough 3wisdom tooth extraction 2
2How far your rating and your review count together can be trusted
P
Paul P.★★★★★ · 4 months ago

Dentists can be a bit intimidating, but this practice puts you at ease from the moment you walk through the door. The whole team was warm, welcoming, and genuinely friendly. Rand was fantastic. She took the time to clearly explain every st...

Response from the owner1

Dear Paul, Thank you so much for your kind and thoughtful review. We’re really pleased to hear that you felt at ease from the moment you arrived and that the team made you feel welcomed...

A
Abigail G.★★★★★ · 4 months ago

What a wonderful experience with Dr Rand and her team - from start to finish calling the reception to after my appointment. I experienced a broken retainer wire which was causing significant discomfort, but my usual provider was unable to s...

Response from the owner

Thank you so much, Abigail, for your kind review. We’re really pleased we could help you promptly and that you felt well cared for during your visit. It’s great to hear the treatment and option...

Google reviewsCentral Auckland dentists · 277 businesses
You are #128 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Balmoral Dental Centre has below-average Maps search health, scoring 3.8 out of 10. It performs best for several Mount Eden dental searches, including dental implants and cosmetic dentistry, although these rankings sit between positions 6 and 10. The main concern is visibility across surrounding suburbs, where fewer searches show the practice than half of comparable businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Seen in 3 searches across Central Auckland, top three in none
1
Lumino Mount Eden Village4.7 ★ (87) · Dentist
2
Neo Dental Studio4.9 ★ (106) · Dentist
3
Flash Dental4.9 ★ (68) · Dentist
4
Lumino The Dentists Mount Eden Dominion Road4.4 ★ (123) · Dentist
↓
Balmoral Dental Centre2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #172 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Balmoral Dental Centre has an Average health score of 4.3 out of 10 for citations and social presence. The main gaps are the absence of active Instagram, TikTok, Yellow Pages and Neighbourly profiles. Facebook is present but difficult to confirm because the website and Google listing do not link to it. These gaps may make it harder for customers to find and identify the business across third-party platforms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Gbalmoral dental centre mount eden
AllImagesMapsNews
Facebook100039533568576Balmoral Dental Centre | Facebook2
Healthpointassociated-dental-practices-limited-mt-edenBalmoral Dental Centre | Healthpoint
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #155 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Balmoral Dental Centre's Facebook page is in average health, with a 5.7 out of 10 assessment. The page gives customers several direct ways to make contact, including a phone number, email address and street address, and its link points to the business's own domain. The main gaps are the Facebook-generated page address, one recommendation, 202 followers and a brief introduction.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
facebook
Balmoral Dental Centre | Auckland1
202 followers 3
General dental services focussing on tooth preservation with a conservative approach. Our main goal
FollowMessage
★ 1 reviews · recommended 2
🌐 balmoraldentalcentre.co.nz✓
☎ +64 9-630 0205✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #126 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒balmoraldentalcentre.co.nz✓✓
✓Favicon
1Page title
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Gdentist mount eden
AllMapsImagesShopping
21No ads from you on any search
lumino.co.nzSouth Auckland Dentists
balmoraldentalcentre.co.nzBalmoral Dental Centre: Home

Balmoral Dental Centre. 651 Dominion Road, Mount Eden, Auckland · (09) 630 0205 · Email Us. Quick Links. Our Services · Our Specials · Contact Us · Book ... Read more

qualitycaredental.co.nzQuality Care Dental: Smile with Dentist Mt Roskill
3About 242 visits a month from search, across 59 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #127 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 68% of the week's customer traffic, so its hours are mostly aimed at demand, with Saturday as the main gap. Saturday 9am to 3pm finds customers at a closed door. Balmoral Dental Centre should open Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.7Room to grow
What customers seeWhere you rank
9:41
Balmoral Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-3pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #148 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#115of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #115 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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