Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

• 1
  Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.What if I sorted this?
• 2
  Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.What if I sorted this?
• 3
  Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.What if I sorted this?

Strengths

• ✓
  Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

• 1
  Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.What if I sorted this?
• 2
  Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.What if I sorted this?
• 3
  Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.What if I sorted this?
• 2
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
• ✓
  LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/thehomeloanhub) found via: Google search results, Your website.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
• ✓
  Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

• 1
  A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.What if I sorted this?
• 2
  What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.What if I sorted this?
• 3
  People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.What if I sorted this?

Strengths

• ✓
  Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
• ✓
  FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
• ✓
  Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

• 1
  Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.What if I sorted this?
• 2
  On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.What if I sorted this?
• 3
  Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.What if I sorted this?

Strengths

Top three opportunities

• 1
  What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.What if I sorted this?
• 2
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 3
  Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.What if I sorted this?