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Base Hair Studio

Hair salon · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Base Hair Studio

Hair salon · Cashmere, Christchurch

Where you stand#113of 498 hair salons & barbers
Overall health7.7/10across the eight areas

Going well

05Facebook page8.404Listings and social8.107Google search and traffic8.101Google listing7.603Map positions6.1

Where we can help

02Reviews3.908Opening hours3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Base Hair Studio is a hair salon in Cashmere, Christchurch, offering hairdressing, styling and colour services. Re-launched in 2023 by Teri Tinirau after trading as Sugar Hairdressing, the salon brings city-style hair services to the suburb with a team of local stylists. Clients note easy booking, friendly service and careful work, with a history of client care since 2011.

Base Hair Studio is a hair salon in Cashmere, Christchurch, re-launched in 2023 by Teri Tinirau after previously trading as Sugar Hairdressing. The salon aims to bring city glamour to the suburb and operates with a team of local stylists, colourists and hairdressers serving a mix of clients from the area.

Services centre on haircuts, styling and colouring delivered by experienced hairdressers, stylists and colourists. The salon describes a focus on expertise, innovation and using high-quality products. It was re-opened with a vision of forming a collective of talented people who share skills and knowledge, and the team works with clients to achieve desired looks.

Clients commonly report easy booking, reasonable pricing and friendly, professional staff. Reviews highlight accommodating service - including patience and care when cutting a toddler's hair - and satisfaction with results. Several customers single out individual stylists by name and note a positive experience with both service and finished looks.

Locally, Base Hair Studio presents itself as a neighbourhood salon with a history of client relationships dating back to 2011 and a refreshed identity since 2023. Its combination of experienced stylists, a focus on quality products and a customer-focused approach are the practical features that define the salon for Cashmere and wider Christchurch clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Base Hair Studio in Cashmere, Christchurch shows a solid Google Business Listing health of 7.6/10. The listing is claimed, with a visible phone number, website link, and current open-for-business status. Strengths include complete contact details and a strong description. Opportunities focus on adding a logo to reinforce branding and continuing to showcase photos and text to climb rankings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
Base Hair Studio
2
Base Hair Studio✓✓
4.6 ★★★★★ (50)
Hair salon · Cashmere3
Open 5 days · late Tue and Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Expertise, innovation and enthusiasm are the hallmarks of success at Base Hair Studio. Emulating city glamour in the heart Cashmere, the salon offers a fresh approach to hair care and styling. Previously known as Sugar Hairdressing, Teri Tinirau re-launched the salon as Base Hair Sutdio in 2023. With a vision to creating a space of bringing together a collective of talented people, sharing their skills and knowledge. This, combined with using only the very best products in your hair means every day can be a great hair day. With an extensive history of client satisfaction since 2011 and a host of talented local stylists, we will work with you to achieve your desired look.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #122 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Base Hair Studio shows below-average health on Google reviews with a 3.1/10 health score. The most important findings are that no reviews have been responded to and the business has a solid base of reviews and improving rating trends. The key takeaway is engaging responses to reviews could build customer trust while continuing to improve the rating trajectory.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Base Hair Studio
OverviewReviewsPhotosAbout
4.6★★★★★50 reviews
5
4
3
2
13
job 4opinion 2curls 2cut 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #303 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Base Hair Studio shows an above-average health score for Google Maps search, indicating solid visibility with room to improve. The strongest area is ranking well for hair salon in cashmere, and other top terms include unisex hairdresser in cashmere and hair salon in beckenham, which suggests good localisation and brand relevance in the Cashmere and Beckenham areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 3
1
Salon E4.9 ★ (90) · Hair salon
2
Base Hair Studio24.6 ★ (50) · Hair salon
3
Hair on Cashmere4.9 ★ (49) · Hair salon
4
Savvy Hair4.9 ★ (84) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #197 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Base Hair Studio shows an overall health score of 5.4 out of 10, indicating average health for presence across social platforms and directories. The strongest existing asset is a high-trust Facebook profile and a Fresha listing that boosts visibility beyond the main profile. Opportunities focus on adding TikTok, NoSecretSalon, and LinkedIn profiles, while leveraging the strong Instagram presence to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/base_hair_studio) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gbase hair studio cashmere
AllImagesMapsNews
FacebookSugarHairdressingBase Hair Studio | Facebook✓
Infobelbase_hair_studioBase Hair Studio | Infobel✓
InstagrambasehairstudionzBase Hair Studio | Instagram✓
Freshalp/en/tt/menFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
facebook
SugarHairdressing✓
745 followers 1
💙REDKEN Certified Haircolourists 🦋Davines Essential Haircare 🐳 Sustainable Salon 🌀GHD 🩵Afterpay 🌐www.basehairstudio.co.nz 📲03 337 43733
FollowMessage
★ 15 reviews · recommended 2
🌐 basehairstudio.co.nz✓
☎ +64 3-337 4373✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #79 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Base Hair Studio shows a solid on-page SEO health with an overall score of 8.2 out of 10. The site loads efficiently and uses HTTPS, and it has a valid favicon and adequate text. The most notable findings are a strong meta description presence and smaller page size, with a need to address the absence of an H1 tag and improve page load time.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒basehairstudio.co.nz✓
✓Favicon
✓Page file size
1On-page score
2Meta description
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Base Hair Studio's Website Traffic health is good, with a Health score of 7.8 out of 10. The strongest signal is solid organic visibility in the 25th to 50th percentile, while paid metrics show room for growth. Key opportunities include starting a small paid campaign with targeted pages, and improving organic momentum through consistent content and technical optimisations.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
8.1Strong
What customers seeWhere you rank
9:41
Ghairdresser cashmere
AllMapsImagesShopping
21No ads from you on any search
www.savvyhair.co.nzSavvy Hair Design: Christchurch Hair Salon | Colour Specialists
basehairstudio.co.nzBase Hair Studio | Cashmere, Christchurch Hair Salon & Stylist

I've been a hairstylist for over 17 years, I'm a qualified Hairdresser and Redken Certified Colourist. I see hairdressing as a chance to connect and be creative ... Read more

www.vaisalon.co.nzVai Hair Salon: Hair Salon Christchurch | Hairdresser ...
3About 638 visits a month from search, across 148 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #93 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Base Hair Studio's published hours partly match local demand: many peak lunchtime slots are open, but several popular windows remain closed. Strong alignment appears midweek and on Saturday mornings around 11-12pm. Missed opportunities include Monday and Thursday midday/afternoon and Saturday early afternoon when searches are high but the salon is closed. No low-demand open hours were identified, so inefficient opening time is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.1Room to grow
What customers seeWhere you rank
9:41
Base Hair Studio
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-8pm
Wednesday9:30am-8pm
Thursday9:30am-4pm
Friday9:30am-2pm
Saturday9am-1pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #344 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#113of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #113 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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