marketbaseExclusive Marketbase Report
Prepared for

Bates Joinery

Kitchen remodeler · Wainoni, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Bates Joinery

Kitchen remodeler · Wainoni, Christchurch

Where you stand#27of 111 interior designers
Overall health7.6/10across the eight areas

Going well

01Google listing9.507Google search and traffic9.105Facebook page7.402Reviews7.3

Where we can help

04Listings and social5.008Opening hours4.003Map positions1.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bates Joinery are Registered Master Joiners based in Aranui, Christchurch, with over 60 years of experience designing, manufacturing and installing custom cabinetry. They make kitchens, bathrooms, laundries, wardrobes and hardwood staircases and note a focus on quality finishes and practical timing. Reviews commonly mention responsive, helpful service and fast turnarounds on smaller jobs.

Bates Joinery is a Registered Master Joinery firm located in Aranui, Christchurch. It has operated for over 60 years, offering bespoke timber joinery and cabinetry for residential projects. The business highlights regional award recognition and a history of manufacturing and installing timber elements around Christchurch.

Their stated specialities include premium kitchens, bathrooms, laundries, wardrobes, staircases, timber windows and doors, along with custom joinery for homes and fitouts. The website and business-provided details reference work in House of the Year homes, solid timber staircases and custom-made cabinetry, and they promote an on time, on budget approach.

Customer feedback in reviews repeatedly notes attentive, helpful and responsive service, with examples of quick turnarounds on small replacement jobs and organised, informative project communication. Several reviewers praised the quality of finish and the willingness of the team to take on work that other suppliers declined, suggesting accommodating service for different job sizes.

Locally, Bates Joinery is distinguished by long-term experience, Registered Master Joiner status and claims of award-winning work. The combination of in‑house design and manufacturing, a focus on hardwood and timber elements, and a practical promise of timely delivery positions the company as a longstanding Christchurch joinery and interior fittings provider.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Bates Joinery shows a robust Google Business Listing health score of 9.1 out of 10, indicating strong completeness and accuracy. The listing already includes a website link, open-for-business status, claimed status, a listing title, and a phone number, reflecting solid configuration. The two key takeaways are strong listing setup and a well-populated description and photo presence that rank the business in the top quartile locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Bates Joinery
2
Bates Joinery✓✓
4.1 ★★★★★ (16)
Kitchen remodeler · Wainoni
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bates Joinery are Registered Master Joiners with over 60 years experience in designing, manufacturing and installing premium quality kitchens, bathrooms, laundries, wardrobes, staircases and other custom cabinetry. Featured in House of the Year homes, we are leading kitchen designers; designing and creating beautiful, trendy kitchens that suit your needs, wants, budgets and spaces. From award winning custom made cabinetry, to beautiful, hardwood staircases, we have the expertise and experience to help you. Give us a call today to book a free appointment with one of our interior designers, and let us convert your wishes into physical reality. On time, on budget - that's our guarantee.

1
Google listingChristchurch interior designers · 111 businesses
You are #7 for your Google listing
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Bates Joinery shows a solid overall health score with room to grow in online reviews. The business has a healthy baseline, steady engagement, and strong review volume for its size, but needs more consistent responses and ongoing collection of customer feedback to maintain momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
7.3Good
What customers seeWhere you rank
9:41
Bates Joinery
OverviewReviewsPhotosAbout
4.1★★★★★16 reviews
5
4
3
2
11
small jobs 3
3How far your rating and your review count together can be trusted
R
R B.★★★★★ · 4 years ago

Great service from mark and good quality of finish for the work

Response from the owner2

Thank you for your review. We're happy to hear that you loved doing business with us and you're pleased with the finished work.

K
Karena G.★★★★★ · 4 years ago

Great Service, informative, responsive and well organised. Would purchase from them again for sure.

Response from the owner

Thank you, Karena, for your comments. We appreciate your business and hope to be of service to you again.

Google reviewsChristchurch interior designers · 111 businesses
You are #31 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Bates Joinery shows a very low overall health on Google Maps, indicating limited visibility across searches. Top findings point to improvements in aggregate maps results and ensuring the suburb address is correctly aligned with maps queries. The strongest keywords indicate demand for building designer and interior design in Aranui, Wainoni and surrounding areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior decorator
1Seen in 1 search across Christchurch, top three in none
1
Roland Interior Painting and Plastering0.0 ★ (0) · Kitchen remodeler
2
Aridium Designs5.0 ★ (5) · Kitchen remodeler
3
Olivia Skene Design5.0 ★ (3) · Kitchen remodeler
4
Two Birds Design5.0 ★ (3) · Kitchen remodeler
↓
Bates Joinery2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #98 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Bates Joinery shows moderate overall health in the Citations & Social Presence area, with a score of 5.1 out of 10. The strongest confirmed asset is a very high trust Facebook presence, while opportunities exist to establish or enhance presence on TikTok, GrabOne, Neighbourly, and Yellow profiles, and to optimise the Instagram trust link.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    ArchiPro ProfessionalWe can see your ArchiPro Professional listing (https://archipro.co.nz/bates-joinery) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 5 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Gbates joinery wainoni
AllImagesMapsNews
FacebookBatesjoineryBates Joinery | Facebook✓
ArchiPro Professionalbates-joineryBates Joinery | ArchiPro Professional✓
Instagramtom_bates_joineryBates Joinery | Instagram2
TiktokNo account found1
YellowNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #56 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokArchiPro ProfessionalYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
facebook
Batesjoinery✓
332 followers 2
Bates Joinery are leading kitchen, bathroom and joinery manufacturers. We have been designing, creating and installing superbly crafted kitchens, bathrooms, stairs and household joinery for over 60 ye...3
FollowMessage
★ 1 reviews · recommended 1
🌐 batesjoinery.co.nz✓
☎ +64 3-388 8111✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #30 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Bates Joinery shows a solid on-page SEO health with a score of 8.1 out of 10, indicating strong fundamentals. The most notable findings are a valid favicon, an H1 tag, an SEO-friendly URL, and a concise title tag. Opportunities focus on reducing render-blocking resources, refining meta description length, and balancing text-to-page size for better crawl efficiency.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒batesjoinery.co.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Bates Joinery shows a very healthy Website Traffic profile with strong organic performance and no paid activity yet. The overall health is excellent and the most important finding is the high organic traffic value and top 10% organic traffic; paid opportunities remain untapped but are clearly outlined for careful testing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.1Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Bates JoineryNot in these results
About 524 visits a month from search, across 182 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #11 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Bates Joinery's opening hours show clear strengths and gaps versus local demand. The business is open during several high-demand weekday slots-eg Wednesday 9 AM and 11 AM, Tuesday 3 PM, Thursday 11 AM and Friday 10 AM-but is closed during key peaks, most notably Sunday 10 AM (pop 76) and other Sunday mornings plus Tuesday and Thursday at 5 PM. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.0Room to grow
What customers seeWhere you rank
9:41
Bates Joinery
OverviewReviewsPhotosAbout
Hours 1
Monday7:30am-4:30pm
Tuesday7:30am-4:30pm
Wednesday7:30am-4:30pm
Thursday7:30am-4:30pm
Friday7:30am-4pm
SaturdayClosed
SundayClosed
Popular times Sunday · Wainoni
7a8a9a10a11a12p1p2p3p4p5p
When people in Wainoni look   You are shut
Opening hoursChristchurch interior designers · 111 businesses
You are #67 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#27of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #27 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for