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Bayleys Sumner

Real Estate Agency · Clifton-Sumner, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Bayleys Sumner

Real Estate Agency · Clifton-Sumner, Christchurch

Where you stand#90of 123 mortgage brokers
Overall health2.7/10across the eight areas

Going well

08Opening hours10.005Facebook page9.604Listings and social7.701Google listing6.6

Where we can help

03Map positions2.002Reviews1.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bayleys Sumner is a Christchurch real estate team based in Sumner, specialising in coastal properties across Sumner, Redcliffs, Clifton Hill, Mount Pleasant and Heathcote. They describe themselves as local specialists with knowledge of the area and access to Bayleys' national and international network. Customers report positive experiences, reflected in a high average rating.

Bayleys Sumner is a Christchurch real estate team based in Sumner that focuses on coastal properties in Sumner, Redcliffs, Clifton Hill, Mount Pleasant and Heathcote. The office promotes specialist local knowledge of the area and operates from a community-focused local presence.

They state they offer services across residential, commercial, rural and property services, and mention auctions and agency support. The team highlights access to the Bayleys national and international network and the ability to create competition for properties through that wider reach.

Customer feedback themes indicate consistently positive experiences, reflected in a high average rating. Reviews point to reliable local knowledge and a personalised approach from the Sumner team, with clients noting clear communication and a focus on the local market.

Locally, Bayleys Sumner is distinguished by its coastal property focus, office presence in Sumner and stated use of a larger national network to support sales. The combination of neighbourhood expertise and networked resources is presented as the primary local advantage for customers seeking property services in the Christchurch bays.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Bayleys Sumner shows solid listing health with a 6.6/10 overall. The two key takeaways are strong claim status and visible open/closed status, which help customer confidence, and room to grow the photo library to move higher in the local field. The description is already solid and ongoing optimisation can keep it competitive.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
Bayleys Sumner
1
Bayleys Sumner✓✓
5.0 ★★★★★ (1)
Real Estate Agency · Clifton-Sumner3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Christchurch’s coastal properties are special. The seaside and hill suburbs of Sumner, Redcliffs, Clifton Hill, Mount Pleasant, and Heathcote are sought after for their beauty and lifestyle. Our team are Sumner real estate specialists and know the ins and outs of property in Sumner and along the Christchurch coast. Check out the range of properties that our team has for sale across Sumner and the surrounding areas at our local office or get in touch to list your property with us today.

2
Google listingChristchurch mortgage brokers · 123 businesses
You are #43 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bayleys Sumner shows a low overall health on Google Reviews, but the high star rating indicates strong customer satisfaction. The key finding is that the business has begun collecting reviews and a great rating, while engagement with responses remains zero and should improve to build trust with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Bayleys Sumner
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #103 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bayleys Sumner shows a very low overall health in Google Maps performance, with visibility across multiple suburbs limited. The strongest signal is a single top-5 keyword related to real estate in Clifton-Sumner, suggesting opportunities to improve local listings and address accuracy for better borough-wide results. Actions should focus on listing details and alignment with local queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
real estate agency
1Not seen in the searches we ran across Christchurch
↓
Bayleys Sumner2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #98 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bayleys Sumner shows a strong health score of 8.4 out of 10, indicating solid social and directory presence. The strongest assets are Facebook and Instagram profiles with very high trust, reflecting consistent branding and audience engagement. LinkedIn Company listing is also present and up to date, supporting professional reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/bayleys-canterbury) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
Gbayleys sumner clifton-sumner
AllImagesMapsNews
FacebookbayleyscanterburyBayleys Sumner | Facebook✓
Instagrambayleys.canterburyBayleys Sumner | Instagram✓
LinkedInbayleys-canterburyBayleys Sumner | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #29 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
9.6Strong
What customers seeWhere you rank
9:41
facebook
Bayleys Canterbury | Christchurch✓
8.2K followers ✓
We are the only full-service real estate marketing company in the province. With a team of highly regarded salespeople, we are able to call upon a wealth of local knowledge and expertise when marketin...2
FollowMessage
☎ +64 3-375 4700✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #6 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Bayleys Sumner shows a very high on-page SEO health score of 8.7 out of 10, indicating strong technical setup for search engines. The most notable findings are a solid favicon, a good text-to-page size ratio, and HTTPS security, with page size under 256KB. The meta description is relevant and aligned with page content.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top opportunity

  • 1
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bayleys.co.nz✓1✓
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix it →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bayleys Sumner shows a very healthy website traffic profile, with a 9.8/10 health score indicating solid momentum for local real estate leads. The strongest results come from organic traffic and keyword coverage, with organic traffic value in the top percentile and organic traffic total in the local top 10%. The paid metrics are decent but there are opportunities to refine campaigns further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gmortgage broker shirley
AllMapsImagesShopping
www.shirleyhughesfinancialservices.comShirley Hughes Financial Services: SHFS
oaktreemortgages.comOaktree Mortgages – Your local mortgage broker in Solihull ...
www.bayleys.co.nzNicola Shirley - Vega NZ

Nicola offers her 30 years of banking, business ownership and independent mortgage broking experience to assist clients in making the best borrowing ... Read more

www.mortgageadvicebureau.comShirley Road Southampton | Mortgage Adviser
About 192,016 visits a month from search, across 19,995 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bayleys Sumner shows very strong temporal alignment overall (health score 9.5/10), but no city-level popularity data was available to map specific peak hours. Without the STRONG ALIGNMENT and MISSED OPPORTUNITIES hour lists, it is not possible to state exact hours that match demand or are missed. Recommend reviewing local search trends and Google Business Insights to confirm peak times before changing hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Bayleys Sumner
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4:30pm
Tuesday9am-4:30pm
Wednesday9am-4:30pm
Thursday9am-4:30pm
Friday9am-4:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 15 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website1 opportunity

08Opening hours1 opportunity

Where you'd stand#90of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #90 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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