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BBB Florist

Florist · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

BBB Florist

Florist · New Brighton, Christchurch

Where you stand#45of 83 florists
Overall health4.6/10across the eight areas

Going well

05Facebook page6.807Google search and traffic6.602Reviews6.208Opening hours6.1

Where we can help

01Google listing5.503Map positions4.004Listings and social3.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

BBB Florist is a New Brighton florist in Christchurch offering bouquets, balloons and baskets from a shop at 186 Shaw Avenue. In business for 35 years, the shop serves local and wider Christchurch customers and highlights fresh flowers and a personalised, accommodating approach to special orders and deliveries.

BBB Florist is a florist based at 186 Shaw Avenue, New Brighton, Christchurch. It has been operating for 35 years, serving the local and wider Christchurch community with a range of floral products and seasonal offerings.

The shop specialises in bouquets, balloons and baskets and lists a variety of collection items and extras on its site. Contact details are provided for phone and email orders, and the business notes availability for occasions such as Mother's Day and graduations. Payment options on the site include major cards and digital wallets.

Customer comments reflect timely service, fresh flowers and a willingness to accommodate specific requests. Reviews mention staff taking quick action to resolve delivery problems and creating arrangements that match customers' visions, including graduation bouquets. Repeat customers describe consistently fresh, attractive flowers and helpful in-store service from the owner.

Locally, BBB Florist presents as a long-established New Brighton florist with a focus on personalised service, straightforward ordering and neighbourhood delivery. The combination of a fixed shop presence, many years in operation and customer attention to detail are the practical features that local customers cite when choosing the shop.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

BBB Florist shows above-average health with a 6.1/10, indicating solid presence but room for refinement. The listing already provides a website link, claimed status, open-for-business status, a listing title and a phone number, which support easy customer contact. The most notable current area is the listing description, which is basic and could be improved to rise above median competition.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
BBB Florist
3
BBB Florist✓✓
4.9 ★★★★★ (42)
Florist · New Brighton2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

BBB Florist has been in business for 35years this December 5th, serving the local and wider Christchurch community

1
Google listingChristchurch florists · 83 businesses
You are #38 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

BBB Florist shows an above-average health score of 6.5 out of 10 for Google reviews, indicating solid performance relative to peers. The business has strong star ratings and a healthy review volume, with consistent owner responses that build trust among customers. The main opportunity areas focus on increasing confidence in ratings and continuing to engage reviewers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
6.2Good
What customers seeWhere you rank
9:41
BBB Florist
OverviewReviewsPhotosAbout
4.9★★★★★42 reviews 3
5
4
3
2
1
flowers 12friendly staff 9bouquet 7flower quality 5wedding flowers 2local florist 2
2How far your rating and your review count together can be trusted
M
Michelle H.★★★★★ · a year ago

BBB florists did an amazing bouquet for my daughter's graduation flowers and she loved them. I had a vision of what I wanted and they were totally on the same page. So pleased I went local🩷

Response from the owner1

Thank you Michelle it was a pleasure to create a special bouquet for her graduation

C
Carol R.★★★★★ · a year ago

Will always strive to have what you need. Their flowers are always fresh and if you need that little something extra you will find it here .

Response from the owner

Thanks Carol always nice to see you 😍

Google reviewsChristchurch florists · 83 businesses
You are #32 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

BBB Florist shows a below-average health score of 4.0 out of 10 for Google Maps performance, indicating limited overall visibility. Top findings include strong rankings for keyword phrases like florist in new brighton and flower designer in new brighton, with position 2, and solid delivery-related terms at position 3. There is room to improve both aggregate and borough presence to reach higher visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
12Tiles © Esri
flower designer
1Top three for "flower designer" in 2 suburbs, seen in 9
1
New Brighton Florists4.7 ★ (30) · Florist
2
BBB Florist24.9 ★ (42) · Florist
Map positionsChristchurch florists · 83 businesses
You are #50 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

BBB Florist shows a below-average presence health of 3.9/10 in the Citations and Social Presence area, indicating room for growth in social and directory listings. The strongest current asset is a highly active Facebook profile and a well-maintained Neighbourly listing, which help local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/bbb-florist-1) found via: Google search results.
  • ✓
    Direct2Florist ListingWe can see your Direct2Florist Listing listing (https://direct2florist.co.nz/bbb-florist-f803621) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Gbbb florist new brighton
AllImagesMapsNews
FacebookBBBFloristBBB Florist | Facebook✓
Direct2Floristbbb-florist-f803621BBB Florist | Direct2Florist✓
Neighbourlybbb-florist-1BBB Florist | Neighbourly✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #53 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokDirect2FloristNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
facebook
BBBFlorist✓
435 followers 1
Big, Bright and Beautiful Flowers for all occasions. We Have been Brightening up Canterbury for the2
FollowMessage
★ 9 reviews · recommended 3
🌐 bbbflorist.co.nz✓
☎ +64 3-388 9001✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #27 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

BBB Florist shows a healthy technical baseline but an overall on-page SEO health score of 4.9 out of 10 indicates substantial optimisation work remains. The most notable completed achievement is a page load time under 3 seconds, supporting a positive user experience for visitors.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.
  • ✓
    Links to your siteMore sites link to you than almost any business in this market, a position built over years and genuinely hard for a competitor to match.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bbbflorist.co.nz✓
✓Pages linking to you
✓Links to your site
1On-page score
2Meta description
3Page title
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

BBB Florist's website traffic health sits at 6.8 out of 10, which is above average and indicates solid overall performance with room to improve. Key takeaways: paid traffic is not yet visible and organic value is mid-range but slowly improving. Targeted paid campaigns and ongoing content/SEO refinements can push both visibility and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.6Good
What customers seeWhere you rank
9:41
Gflorist new brighton
AllMapsImagesShopping
21No ads from you on any search
www.newbrightonfloristflowers.nzCHRISTCHURCH Florist - Flower Delivery by NATURES ...
bbbflorist.co.nzBBB Florist - Bouquets Balloons & Baskets Christchurch

BBB Florist - Christchurch florist is located at 186 Shaw avenue, New Brighton. We deliver beautiful fresh flowers ... Ph-(03) 388 9001 OR 0800 00 99 01 - + ...

www.facebook.comNew Brighton Florist | Christchurch
3About 332 visits a month from search, across 123 searches
Google search and trafficChristchurch florists · 83 businesses
You are #29 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

BBB Florist's opening hours show a mixed fit with local demand. The shop is open during several strong midweek and weekend peaks, notably Thursday late morning to mid-afternoon and Saturday 2pm. However it misses multiple busy Sunday and Saturday afternoon windows when closed. No open hours fall in low-demand periods, so inefficiency is limited. Adjusting a few weekend hours could capture more sales.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.1Good
What customers seeWhere you rank
9:41
BBB Florist
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch florists · 83 businesses
You are #33 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#45of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #45 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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