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Beardsleys Barbershop

Barber shop · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Beardsleys Barbershop

Barber shop · Northcote-Papanui, Christchurch

Where you stand#443of 498 hair salons & barbers
Overall health1.1/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

03Map positions5.801Google listing3.902Reviews3.408Opening hours1.705Facebook page1.504Listings and social0.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Beardsleys Barbershop Christchurch offers old-school haircuts from a walk-in barbershop in Redwood, Christchurch. Operating since 1957, it operates on a no-appointments, walk-ins-only basis with Jo as the regular barber. Customers come for traditional cuts and a steady, familiar service style rooted in a long-standing local presence.

Beardsleys Barbershop Christchurch provides old-school haircuts from a small walk-in shop in Redwood, Christchurch. Operating since 1957, the shop trades on a straightforward, appointment-free model and identifies Jo as the regular barber on duty.

The barbershop specialises in traditional cuts delivered at short notice to walk-in customers. Services are centred on classic barbering rather than appointment-based scheduling; signage and staff indications note that no appointments are taken and clients are seen on a first-come, first-served basis.

Customer feedback emphasises consistent, friendly service centred on Jo. Reviews describe Jo as a great barber who provides reliable cuts and a pleasant manner, with repeated mentions of satisfaction and repeat visits. The shop's average rating sits at 4.8, reflecting steady positive remarks about the haircut quality and the welcoming personal service.

Locally, Beardsleys Barbershop stands out for its long history and simple operating model. The combination of an old-school haircut focus, walk-ins-only practice, and a named barber creates a recognisable experience for residents in Redwood and wider Christchurch. This makes it a clear choice for those seeking classic barbering without appointments.

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01Google listingMarketbase business report

Your Google listing

Beardsleys Barbershop Christchurch shows a below-average health score with clear control over core listing details and solid contact information. The listing is claimed, open-for-business status is shown, and a full address plus phone number are present, supporting local visibility. The strongest recent gains are the claimed status and the presence of a phone number and address, while the missing website link limits conversion.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Beardsleys Barbershop
3
Beardsleys Barbershop✓✓
4.8 ★★★★★ (19)
Barber shop · Northcote-Papanui
Open 2 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

OLD SCHOOL HAIRCUTS SINCE 1957 No appointments Walkins only Jo is your barber

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #306 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Beardsleys Barbershop Christchurch shows a below-average health score of 3.7 out of 10, reflecting room for improvement in Google review performance. The business has made progress in response rate and total reviews, with ratings hovering around the midpoint and trending upward toward the top quartile. Continued customer engagement and steady review growth are key to moving into higher tiers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Beardsleys Barbershop
OverviewReviewsPhotosAbout
4.8★★★★★19 reviews 3
5
4
3
2
1
2How far your rating and your review count together can be trusted
J
joel J.★★★★★ · 4 years ago

Great service from a great professional barber, I've had Jo cutting my hair for 30 yrs. Highly recommended.

Response from the owner1

You're very kind

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #329 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Beardsleys Barbershop Christchurch shows a moderate overall health in Google Maps search, with room to improve both city-wide visibility and local borough presence. The strongest performance is in several barber-related queries, especially ranks for barber shop in redwood and hair salon in redwood, indicating solid brand relevance in its core area.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
2Top three for "barber shop" in 1 suburb, seen in 12
1
Hairway Barbers @Savanna Hair Solutions5.0 ★ (5) · Barber shop
2
VIP Cuts 2 Barbershop4.8 ★ (149) · Barber shop
3
AFG Barbers Studio4.8 ★ (127) · Barber shop
4
Fedration Barbers4.8 ★ (9) · Barber shop
↓
Beardsleys Barbershop1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #211 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Beardsleys Barbershop Christchurch shows very low health across social and directory profiles, indicating a weak online presence. Key findings include active Fresha listings and a visible Fresha directory entry, which support local visibility. The main opportunity lies in establishing social profiles (Instagram, Facebook, TikTok) and a LinkedIn connection to improve recognition among local customers.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/beardsleys-barbershop-christchurch-winters-road-christchurch-loGR21) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
0.5Room to grow
What customers seeWhere you rank
9:41
Gbeardsleys barbershop northcote-papanui
AllImagesMapsNews
Freshabeardsleys-barbershop-christchurch-winters-road-christchurch-loGR21Beardsleys Barbershop | Fresha✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #473 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
beardsleys barbershop northcote-papanui
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gbeardsleys barbershop website
AllMapsImagesNews
Google Mapsgoogle.com › mapsBeardsleys Barbershop - Northcote-Papanui, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Beardsleys BarbershopNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Beardsleys Barbershop Christchurch shows limited temporal alignment: its 13 weekly open hours all match high-demand midday windows but the shop is closed for many busy times. Strong matches are midday on Tuesday and Wednesday (11am-2pm range). Major missed opportunities include busy Saturday midday and several popular mid-morning slots, notably Tuesday and Friday 11am. Consider adding Saturday midday and an 11am opening on key weekdays.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
Beardsleys Barbershop
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday12pm-6pm
Wednesday10am-5pm
ThursdayClosed
FridayClosed
SaturdayClosed
SundayClosed
Popular times Thursday · Northcote-Papanui
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #412 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#443of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #443 overall
Open my free 7 days →
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