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Beauty at Lincoln

Beauty salon · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Beauty at Lincoln

Beauty salon · Lincoln, Christchurch

Where you stand#161of 570 beauty businesses
Overall health7.2/10across the eight areas

Going well

03Map positions8.607Google search and traffic6.708Opening hours6.7

Where we can help

02Reviews5.401Google listing4.905Facebook page4.304Listings and social2.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Beauty at Lincoln is a beauty salon in Lincoln, Christchurch, serving the Selwyn community for over 13 years. The salon offers manicures, pedicures, facials, massage, waxing, brow services, tanning and advanced skin therapies including IPL and SHR laser hair removal, microneedling and professional skincare. Clients note a clean, relaxing space and a team focused on practical, results-driven treatments.

Beauty at Lincoln is a beauty salon located in Lincoln, Christchurch, serving the Selwyn and Canterbury community. The salon states it has operated locally for over 13 years and offers a broad range of beauty services from routine maintenance to advanced skin therapies.

Services listed include manicures and pedicures, facials, massage, waxing, brow shaping and tinting, spray tans and comprehensive skincare. The salon also promotes advanced treatments such as IPL and SHR laser hair removal, microneedling, and professional facial therapies intended for skin rejuvenation and longer-term results.

Customer themes in recent reviews emphasise friendly, welcoming and professional staff, a clean and relaxing salon environment, and reliable results for treatments such as tanning, brow work and IPL courses. Reviewers mention staff who accommodate appointments at short notice and specific practitioners by name for their work on brows and microneedling.

Locally, Beauty at Lincoln presents as a full-service neighbourhood salon combining routine beauty services with more specialised skin treatments. Customers can expect both shorter appointments like manicures and waxing and longer courses for laser or microneedling, with a team that clients describe as approachable and service-focused.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Beauty at Lincoln shows an average overall health score with room for improvement. The listing is claimed and has a phone number and website, but lacks a logo. Strengths include a complete title, claimed status, and open-for-business status, plus a working website link for easy customer access.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Beauty at Lincoln
2
Beauty at Lincoln✓✓
4.6 ★★★★★ (55)
Beauty salon · Lincoln
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Beauty @ Lincoln have been proudly serving the Lincoln community for over 13 years. We are committed to enhancing your natural beauty by providing a wide range of high-quality beauty treatments. From tranquil full-day relaxation packages to quick manicures and naturally radiant tans, our dedicated team of experts will pamper you from head to toe. Discover your inner radiance in our salon.

3
Google listingChristchurch beauty · 570 businesses
You are #291 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Beauty at Lincoln shows an average health score of 5.0 out of 10 on Google reviews, indicating mixed performance and room for improvement. The most important findings are that the business has started collecting reviews and responding to some of them, while its rating confidence and overall listing engagement sit in the middle ranges, suggesting steady but modest growth potential.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Beauty at Lincoln
OverviewReviewsPhotosAbout
4.6★★★★★55 reviews
5
4
3
2
11
waxing 5client care 3eyelash lift 2flexible appointments 2eyebrows 2perfectist 2
3How far your rating and your review count together can be trusted
P
Prabhjeet K.★★★★★ · 6 months ago

Sonia is an amazing person, she understands her customers and works according to their skin need. She does amazing work in micro needling and results can be seen significantly.. 🌼

Response from the owner2

Thank you for the lovely feedback, we really appreciate it!

M
Mike C.★★★★★ · 7 months ago

Sonia and her team are AMAZING. Waxing, facials, IPL… you name it, they are brilliant and I highly recommend this local team in Lincoln. I’ve been a client for over 10 years and no one else meets their level of care, and attention to detail...

Response from the owner

Thank you so much for your lovely words and loyalty over the years! We're so glad to have you as part of the Beauty at Lincoln family. 💛

Google reviewsChristchurch beauty · 570 businesses
You are #264 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Beauty at Lincoln shows solid Google Maps health with a 7.6/10 overall. The borough visibility is outstanding, in the top 10% for the suburb, and the business ranks well for key services in Lincoln. Targets remain to strengthen aggregate performance across multiple suburbs while keeping the elite borough ranking and maintaining the top positions for core beauty keywords.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
8.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Top three for "beautician" in 1 suburb, seen in 3
1
Beauty at Lincoln✓4.6 ★ (55) · Beauty salon
2
Radiant Beauty5.0 ★ (47) · Beauty salon
3
FlexiBeauty5.0 ★ (4) · Beauty salon
4
Spa Paradise Lincoln5.0 ★ (179) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #83 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Beauty at Lincoln shows a below-average health score for citations and social presence, with a 3.5 out of 10. Strengths include a very high-trust Facebook profile and active Neighbourly and Fresha listings. Key opportunities focus on expanding TikTok and Instagram trust, creating NoSecretSalon and Yellow listings, and adding a GrabOne presence to attract deal-seeking clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/beauty-at-lincoln) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/beauty_at_lincoln) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gbeauty at lincoln lincoln
AllImagesMapsNews
FacebookBeauty-at-lincoln-100057646022837Beauty at Lincoln | Facebook✓
White Pagesbeauty-at-lincolnBeauty at Lincoln | White Pages✓
Infobelbeauty_at_lincolnBeauty at Lincoln | Infobel✓
Freshabeauty-at-lincoln-gerald-street-christchurch-MxEwYxBeauty at Lincoln | Fresha
Neighbourlybeauty-therapy/canterbury-region/selwyn/lincolnBeauty at Lincoln | Neighbourly
Mindbody Locationlincoln-loftFound through search, not linked from anything you own
InstagramelevatebeautylincolnBeauty at Lincoln | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #417 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesInfobelFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
8 checks on your Facebook page. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
people1
231 followers 2
FollowMessage
★ 5 reviews · recommended 3
🌐 bwithin.com✓
☎ +64 21 102 8008✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #324 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for Beauty at Lincoln is very strong, with a health score of 8.9 out of 10. The site already shows solid fundamentals, including a clear title tag and fast load times. The strongest findings are a robust title tag and secure HTTPS, along with an SEO-friendly URL and a page that loads quickly, supporting good visibility in search results.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
  • 3
    Links to your siteA handful of other websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒beautylincoln.com✓✓
✓Page load speed
1Separate sites linking to you
2Pages linking to you
3Links to your site
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Beauty at Lincoln shows solid website traffic health with a 6.8/10 score, indicating above-average performance for a local salon. The strongest finding is that organic traffic value and total organic traffic sit around the 25th-50th percentile, suggesting room to grow with content and technical tweaks. Paid metrics show minimal activity and need careful setup.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
Gbeautician lincoln
AllMapsImagesShopping
32No ads from you on any search
beautylincoln.comBeauty@Lincoln in Lincoln, Canterbury Region

Beauty at Lincoln offers expert manicures, pedicures, facials, massage, waxing, brows, laser hair removal & skincare. Selwyn's trusted beauty salon for ...

www.flexibeauty.co.nzFlexiBeauty Lincoln - Professional Beauty Therapy & Salon ...
1About 82 visits a month from search, across 36 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #188 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Beauty at Lincoln's opening hours show a reasonable match with local demand but leave notable gaps. The salon is open during several strong peaks - Tuesday 11am, Wednesday 3pm, Thursday 4-5pm and Saturday 1pm - yet is closed for mid‑afternoon and early‑evening demand on Monday 2pm, Thursday 6pm and Saturday 2-4pm. Adjusting a few Saturday and Thursday hours could capture more clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.7Good
What customers seeWhere you rank
9:41
Beauty at Lincoln
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-1pm
Tuesday9:30am-6pm
Wednesday9:30am-6pm
Thursday9:30am-6pm
Friday9:30am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #190 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#161of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #161 overall
Open my free 7 days →
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