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Beauty by Nely

Beauty salon · Marshland, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Beauty by Nely

Beauty salon · Marshland, Christchurch

Where you stand#209of 570 beauty businesses
Overall health6.3/10across the eight areas

Going well

05Facebook page8.602Reviews7.0

Where we can help

03Map positions5.408Opening hours4.401Google listing2.704Listings and social2.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Beauty by Nely is a beauty studio in Burwood, Christchurch, offering brow lamination, microblading, cosmetic tattoo and a range of skin treatments. Services include semi-permanent makeup, BB Glow nano needling, microneedling, dermaplaning, facials and bridal makeup. The studio is noted for professional technique, personalised brow shaping and a focus on client comfort.

Beauty by Nely is a beauty studio based in Burwood, Christchurch, specialising in brows, cosmetic tattoo and skin treatments. The practice lists services such as brow lamination, microblading, semi-permanent makeup and various cosmetic tattoo procedures alongside facial treatments and bridal makeup.

The studio's treatment offering includes BB Glow nano needling, microneedling (dermaneedling), dermaplaning, facial services, last lifting, brow shape and tint, and henna brows. Bridal makeup and cosmetic tattoo options are part of the menu, and the business notes both training and hands-on services in these areas.

Customers commonly report professional, skilled service and visible results, with reviews highlighting careful technique, clear knowledge and a comfortable experience. Feedback mentions satisfaction with eyebrow shape and tint, skin improvement after treatments, fair pricing and staff who make clients feel confident during appointments.

Locally, Beauty by Nely presents as a multi-service beauty studio in Burwood focused on brows and skin procedures, offering both cosmetic tattoo work and salon facial therapies. The combination of semi-permanent makeup options, specialised skin needling treatments and customer-focused service helps it stand out to Christchurch clients seeking brow and skin care.

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01Google listingMarketbase business report

Your Google listing

Beauty by Nely's Google Business Listing shows a low health score of 2.4 out of 10, indicating significant gaps in optimising the profile. The listing already has basic elements like a title, claimed status, open status, phone number and full address, but critical improvements are needed to boost visibility and consistency for local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Beauty by Nely
Beauty by Nely✓✓
5.0 ★★★★★ (9)
Beauty salon · Marshland
Open 5 days · late Fri ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Brow lamination Microblading Cosmetic tattoo Semi permanent makeup BB Glow nano needling Bridal makeup Facials Microneedling Dermaplaning Dermaneedling Last lifting Brow shape and tint Henna brows

2
Google listingChristchurch beauty · 570 businesses
You are #418 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Beauty by Nely shows a healthy Google review profile with an overall health score of 8.4 out of 10. The top achievements include a stellar Google star rating in the top 10% and an outstanding review response rate in the top 10%. The main opportunities are to push toward the upper half of local businesses in rating confidence and to continue growing total reviews toward the midpoint, sustaining momentum.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.0Good
What customers seeWhere you rank
9:41
Beauty by Nely
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
E
Elisa B.★★★★★ · a year ago

I did my course with beautybynelysouza, she is very professional, dedicated to what she does . Her professionalism lets you know that you are really being trained to be a quality professional. I highly recommend her courses.

Response from the owner✓

Thank you for your feedback

C
Catalina★★★★★ · a year ago

I love how my eyebrows are looking after my shape and tint appointment. Nely has an excellent technique and knows what she is doing. She takes the time to do an amazing job 100% recommended.

Response from the owner

Thank you for your feedback

Google reviewsChristchurch beauty · 570 businesses
You are #173 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Beauty by Nely sits at 5.1 out of 10, indicating average visibility in Google Maps. Top findings show strong performance for keyword phrases in Burwood such as eyebrow bar, beautician and beauty salon, with several results also strong in nearby areas. The borough score is improving but still below the local midpoint, suggesting room to grow local reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
2Top three for "beautician" in 1 suburb, seen in 4
1
Kess Hair and Beauty5.0 ★ (87) · Beauty salon
2
Beautie X5.0 ★ (16) · Beauty salon
3
Lux Nail Bar Homebase4.9 ★ (213) · Beauty salon
4
Mane Hair Boutique4.9 ★ (85) · Beauty salon
↓
Beauty by Nely1Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #265 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Beauty by Nely's health in the citations and social presence area is below average, with a 3.3 out of 10. The strongest element is a very high trust Facebook profile, while other profiles show moderate trust. The most notable opportunity is to improve Instagram and establish presence on TikTok, LinkedIn and local directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/beauty-by-nely-formerly-brazilian-glamour-christchurch-8-selfe-crescent-jhaicri1) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gbeauty by nely marshland
AllImagesMapsNews
Freshabeauty-by-nely-formerly-brazilian-glamour-christchurch-8-selfe-crescent-jhaicri1Beauty by Nely | Fresha✓
FacebookBeautybynelysouzaBeauty by Nely | Facebook✓
Wedding Guidebrazilian-glamour-beautyBeauty by Nely | Wedding Guide
InstagrambeautybynelysouzaBeauty by Nely | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #441 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaWedding GuideYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
8.6Strong
What customers seeWhere you rank
9:41
facebook
Beautybynelysouza✓
2.1K followers 2
15 years taking care of beauty inside and out.1
FollowMessage
★ 32 reviews · recommended ✓
🌐 braziliannelysouza.wixsite.com/brazilianglamour✓
☎ +64 22 305 5025
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #82 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Beauty by Nely shows a solid on-page SEO health with a score of 7.9 out of 10. The site already benefits from a valid favicon, a concise under-256KB page, a relevant meta description, and an H1 tag plus a relevant title tag. The main opportunities involve reducing render-blocking resources, refining the title and meta description length, and removing frames to improve crawl efficiency and load speed.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒braziliannelysouza.wixsite.com✓✓
✓Favicon
1Separate sites linking to you
2On-page score
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Beauty by Nely shows average website traffic health with a 5.1/10 score, indicating room for improvement in traffic and visibility. The two most important findings are that organic traffic value is near zero and there are no top-100 organic keywords, suggesting weak content and on-page SEO. Focused local content and targeted optimization could help lift rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Beauty by NelyNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Beauty by Nely's published hours partially align with local demand. The studio is open during several high-demand weekday windows-notably Tuesday and Wednesday late-morning to mid-afternoon, and Thursday late afternoon-yet is closed across multiple popular Saturday hours. There are no low-demand open hours, so the main opportunity is adding Saturday midday and early afternoon slots to capture missed weekend demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.4Room to grow
What customers seeWhere you rank
9:41
Beauty by Nely
OverviewReviewsPhotosAbout
Hours 1
Monday10am-2pm
Tuesday10am-2pm
Wednesday10am-6pm
Thursday10am-6:30pm
Friday10am-2pm, 4pm-7pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #318 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#209of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #209 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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