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Beauty & Elegance

Beauty salon · Northwood, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Beauty & Elegance

Beauty salon · Northwood, Christchurch

Where you stand#228of 570 beauty businesses
Overall health6.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Beauty & Elegance is an appointment-only beauty salon in Harewood, Christchurch, run by owner-operator Fiona. The salon offers bespoke facials, eyebrow shaping and other aesthetic treatments in two private treatment rooms with heated beds. Clients describe a warm, personal service and a tranquil, pampering environment focused on tailored care.

Beauty & Elegance is an appointment-only beauty salon located in Harewood, Christchurch, operated by owner-operator Fiona. The salon presents a calm, private setting with a restful reception area and two separate treatment rooms designed for client comfort.

The salon offers bespoke facials, eyebrow shaping and a range of aesthetic treatments delivered by an extensively qualified aesthetician. Treatments are carried out in full-sized heated beds with luxurious bedding, and appointments are spaced to avoid client cross-overs.

Clients commonly report a warm, inviting atmosphere and note Fiona's knowledge and caring approach. Reviews frequently describe feeling pampered and valued, and comment on clear explanations of treatments and attentive service during appointments.

Locally, Beauty & Elegance positions itself as a personalised salon experience where privacy, comfort and tailored treatments are central. The combination of one-on-one care from an experienced owner-operator and a tranquil, appointment-only setting distinguishes it for clients seeking a quiet, attentive beauty service in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Beauty & Elegance shows a very high overall health score on Google Business Listing, indicating solid completeness and optimisation. Key strengths include a claimed listing, an existing title, open-for-business status, a website link, and a phone number, which support easy discovery and direct contact for clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 4 of them.
9.6Strong
9:41
Tiles © Esri
1
Beauty & Elegance✓✓
5.0 ★★★★★ (28)
Beauty salon · Northwood
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Beauty & Elegance, an oasis of tranquillity, nestled in the heart of Harewood Christchurch, invites you to indulge in a world of beauty, pampering & relaxation. Step into a haven where your needs take centre stage the minute you step into the breath-taking foyer. Experience the transformative power of owner operator Fiona, an extensively qualified Aesthetician who's focus is you, you & you. From bespoke facials that rejuvenate your complexion to the artistry of eyebrow shaping, Fiona provides an approach to enhance your natural beauty. With a dedication to excellence and the finest treatments, Beauty & Elegance delivers a truly personalized experience that leaves you feeling confident and radiant. Let your journey to self-care begin here.

Google listingChristchurch beauty · 570 businesses
You are #26 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Beauty & Elegance shows a very high Google review health score with strong customer feedback and high engagement. The overall health is excellent, underpinned by top ratings and active response to reviews. The key finding is that star ratings are in the top 10% and response rate is in the elite top 10%, indicating solid satisfaction and engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.8Strong
9:41
Beauty & Elegance
OverviewReviewsPhotosAbout
5.0★★★★★28 reviews 2
5
4
3
2
1✓
skin care 2
1How far your rating and your review count together can be trusted
A
Anya S.★★★★★ · a month ago

I booked my first visit with Beauty and Elegance based on the reviews not really knowing what to expect. I have had treatments at a well known salon before, so I am not new to the world of beauty treatments. Even before my appointment I was...

Response from the owner✓

Thank you so very much for your glowing review Anya☺️. Not only do I look forward to seeing you at each appointment but I'm overwhelmed that you've taken so much time to respond in the way you have wi...

W
Wayne U.★★★★★ · 4 months ago

++++++++ Fiona offers a warm & inviting atmosphere, where clients receive a very knowledgeable & caring person. Her expertise shines through in every treatment, ensuring each visit meets the individuals needs. All this plus reasonable rates...

Response from the owner

Thank you so very much Tricia for your absolutely glowing review 😊. I'm delighted that you're so happy with your treatments & I very much appreciate the fact that the thousands of hours I've spent tr...

Google reviewsChristchurch beauty · 570 businesses
You are #70 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Beauty & Elegance shows a very high Google Maps health score of 8.6 out of 10, indicating strong local visibility. The top opportunity is maintaining solid aggregate map presence, with the business already at or above the local median. Another key area is borough visibility, where momentum should be continued to reach top performers.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
8.7Strong
9:41
1234Tiles © Esri
✓Top three for "waxing hair removal service" in 3 suburbs, seen in 20
1
Unique Beauty5.0 ★ (56) · Beauty salon
2
Northwood Skin and Body5.0 ★ (31) · Beauty salon
3
J C Beauty5.0 ★ (8) · Beauty salon
4
Hada Studio5.0 ★ (21) · Beauty salon
↓
Beauty & Elegance1Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #73 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Beauty & Elegance shows very low health for Citations & Social Presence, with a score of 1.1 out of 10. The most important findings are the strong Facebook presence and the current listing on Fresha and Neighbourly, which provide some local visibility, but there is limited activity on other major platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.1Room to grow
9:41
Gbeauty & elegance northwood
AllImagesMapsNews
Facebookbeautyandelegance.co.nzBeauty & Elegance | Facebook✓
Instagramelegancebeautysalon11Beauty & Elegance | Instagram1
Freshalp/en/bt/beauty-salons/in/nz-christchurch/harewoodFound through search, not linked from anything you own
Neighbourlybeauty/canterbury-region/christchurch/northwoodBeauty & Elegance | Neighbourly
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #395 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
9:41
facebook
beautyandelegance.co.nz✓
171 followers 1
Ageing is a fact of life. Looking your age is not. 🥰3
FollowMessage
★ 2 reviews · recommended 2
🌐 beautyandelegance.co.nz✓
☎ +64 3-222 2960✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #234 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Beauty & Elegance shows an average on-page SEO health of 4.5 out of 10, indicating room for improvement in technical foundations. The top findings point to missing or weak elements: absence of a detectable title tag and meta description, no valid favicon, and non-optimised URL structure. Addressing these will create a baseline and improve crawlability and click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒beautyandelegance.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Beauty & Elegance shows a healthy overall website traffic health score of 6.9 out of 10, indicating above-average performance for a local salon. The top findings include strong organic traffic positioning (organic traffic value and 25th percentile ranking) and notable opportunities to grow paid traffic with targeted, measured campaigns and refined landing pages. Focus should be on paid traffic setup and continued organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
7.0Good
9:41
Gbeautician harewood-christchurch airport
AllMapsImagesShopping
32No ads from you on any search
www.fresha.comBest Hair Salons near me in Harewood, Christchurch
www.nirvanabeautylounge.co.nzNirvana Beauty Lounge ~ Skin and Beauty Therapy Clinic for ...
www.beautyandelegance.co.nzBeauty & Elegance / Christchurch / Great Results

... Beauty & Elegance 296 Gardiners Rd Harewood Christchurch 8051. New Zealand Ph: (03)222-2960. Email: [email protected]. bottom of page. Read more

belladonna.gettimely.comBelladonna beauty
1About 174 visits a month from search, across 39 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #169 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Beauty & Elegance shows reasonable temporal fit with Christchurch demand: 41 weekly open hours align with peak search periods, but 36 peak hours remain closed. Strong alignment is visible at Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm. Missed commercial opportunities include Saturday 3-4pm, Wednesday 5pm, Monday 2pm and Sunday 1pm. No low-demand open hours were flagged.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.2Room to grow
9:41
Beauty & Elegance
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-8pm
Wednesday9am-5pm
Thursday10am-8pm
Friday9am-5pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #276 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#228of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #228 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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