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Beauty in the City

Beauty salon · Rolleston South West, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Beauty in the City

Beauty salon · Rolleston South West, Christchurch

Where you stand#269of 570 beauty businesses
Overall health5.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Beauty in the City is an appointment-only beauty salon in Rolleston, Christchurch offering facials, waxing, eyebrow and eyelash tinting, threading and body massage. The salon lists specialised treatments such as hydrafacials, hot stone and relaxation massages and Brazilian waxing. Clients note professional, gentle service and visible results for skin and brows.

Beauty in the City is an appointment-only beauty salon based in Rolleston, Christchurch. It provides a range of facial, waxing and body treatments from a single-location setting, with services scheduled by appointment.

Services include one-hour facials with steam and comedone removal, 30-minute mini facials and newer hydra-style facials. Waxing options cover Brazilian, legs, arms, underarm and face waxing. The salon also offers eyebrow threading, eyebrow and eyelash tinting, relaxation and hot stone massages, and body massage.

Customer feedback highlights a professional and gentle approach, with clients mentioning comfortable treatment experiences and noticeable skin results after facials. Reviews reference careful eyebrow shaping, effective waxing and massages described as relaxing. The salon is noted for serving both women and men and for pricing that some clients describe as fair.

Locally, Beauty in the City presents as a compact Rolleston salon focused on personal treatments delivered by a named practitioner. Appointments-only trading and a range of facial and body services that include specialised hydra-style facials and hot stone massage help define its local offering and what clients can expect when booking.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Beauty in the City shows a below-average health score for its Google Business Listing, with room to improve completeness and engage more customers. The listing has a clear phone number and full address, and the listing is claimed, but it lacks a website link. The description and photos are improving but still behind peers, limiting visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.1Room to grow
9:41
Tiles © Esri
3
Beauty in the City✓✓
4.9 ★★★★★ (45)
Beauty salon · Rolleston South West
Open 6 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Services Facial 1 hour facial including steam and remove comedones. 30 min mini facial Waxing Brazilian waxing Legs waxing Arms waxing Underarm waxing Face waxing Eyebrow Threading Body massage Relaxation massage Hot stone massage Eyebrow tinting Eyelash tinting Appointments only.

2
Google listingChristchurch beauty · 570 businesses
You are #393 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Beauty in the City shows a very high overall health score on Google Reviews, indicating strong customer sentiment and engagement. The most notable findings are a strong star rating and solid total reviews, with good responses to feedback that show ongoing customer care. The combination suggests reliability and trust among clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
8.3Strong
9:41
Beauty in the City
OverviewReviewsPhotosAbout
4.9★★★★★45 reviews 3
5
4
3
2
1
waxing 6comfortable atmosphere 6caring staff 6hot stone massage 4eyebrow shaping 4comfortable experience 4
1How far your rating and your review count together can be trusted
D
Danielle H.★★★★★ · a month ago

I was made to feel absolutely super comfortable, the service is super professional and really well priced, literally started crying im super happy with the shape and how good my brows look now!

Response from the owner2

Thank you so much, Danielle we’re thrilled you love your brows and truly appreciate your kind words.

A
Angel V.★★★★★ · a week ago

Response from the owner

Thanku so much angel

Google reviewsChristchurch beauty · 570 businesses
You are #97 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Beauty in the City shows a very high overall health score in Google Maps search, indicating strong visibility across the Christchurch area and Rolleston. The top finding is solid local ranking for key services like eyebrow bars and waxing, with the business already appearing in the top positions. The main opportunity is to push towards the top 10% in the suburb by refining the Google Business presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.6Strong
9:41
1234Tiles © Esri
1Top three for "eyebrow bar" in 2 suburbs, seen in 6
1
Enhance Beauty and Brows4.9 ★ (24) · Beauty salon
2
Beauty in the City24.9 ★ (45) · Beauty salon
3
Pure Shine Beauty5.0 ★ (35) · Beauty salon
4
Brows Boutique5.0 ★ (88) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #82 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Beauty in the City shows a solid health score with room to grow. The strongest finding is a very high trust Facebook profile and active Fresha presence, which supports steady customer flow. Opportunities exist on TikTok and Neighbourly to broaden reach, and on NoSecretSalon and Neighbourly listings to raise local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/beauty-in-the-city-rolleston-1-rufus-street-hixmdtrl) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
9:41
Gbeauty in the city rolleston south west
AllImagesMapsNews
Freshabeauty-in-the-city-rolleston-1-rufus-street-hixmdtrlBeauty in the City | Fresha✓
Instagrambeautyinthecity.edgewareBeauty in the City | Instagram✓
Facebook123romitaBeauty in the City | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
9:41
facebook
123romita✓
762 followers 2
Threading , tinting waxing ,facial, body massage unisex salon1
FollowMessage
★ 13 reviews · recommended
🌐 maps.google.com
☎ +64 22 493 5094✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #315 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Beauty in the CityNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Beauty in the City's opening hours mostly match local demand, with 53 peak-hour matches and no low-demand hours open. Strong alignment appears on weekday and weekend afternoons, especially Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm. Missed opportunities occur on popular Sunday afternoons and early Tuesday and Thursday evenings when the salon is closed. Adjusting a few closed peak slots could add revenue.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.5Strong
9:41
Beauty in the City
OverviewReviewsPhotosAbout
Hours 1
Monday10am-7pm
Tuesday10am-7pm
Wednesday10am-7pm
Thursday10am-7pm
Friday10am-7pm
Saturday9am-5pm
SundayClosed
Popular times Sunday · Rolleston South West
9a10a11a12p1p2p3p4p5p6p7p8p9p10p
When people in Rolleston South West look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #86 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#269of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #269 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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