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Prepared for

Beauty Institut

Name: Beauty Institut
Address: Biggles Pl, Lincoln, christchurch, 7608, NZ
Telephone: +64276999772
Rating: 2.2

Beauty salon · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report

Checked13 October 2026

Your marketChristchurch beauty · 570 businesses

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Executive summaryExclusive Marketbase business report

Beauty Institut

Beauty salon · Lincoln, Christchurch

Where you stand#540of 570 beauty businesses

Overall health0.5/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Where we can help

03Map positions4.3 02Reviews2.2 08Opening hours1.3 05Facebook page0.8 01Google listing0.6 04Listings and social0.2 07Google search and traffic0.0 06Your website-

How AI describes youMarketbase business report

What AI tells people about you

Beauty Institut Lavande is a Lincoln-based beauty salon offering a range of beauty treatments. The salon is noted in reviews for its friendly, personalised care under Julie, with clients reporting attentive service and a pleasant atmosphere. It serves local customers seeking straightforward beauty services delivered with an emphasis on care and client comfort.

Beauty Institut Lavande is a beauty salon located in Lincoln. It operates as a local provider of beauty services and functions as a point of contact for clients in the town and surrounding area, presenting itself as a place to book routine beauty treatments.

The salon offers general beauty treatments consistent with a beauty category practice. Services are conveyed as standard beauty care rather than specialised medical procedures. Offerings are presented with a focus on client needs typical for a neighbourhood beauty salon.

Customers describe sessions as pleasant and attentive. Reviews single out Julie by name and reference her care and service; clients note a friendly manner and an emphasis on personalised attention. The reported experience centres on good service, calm interactions and practical care during appointments.

Locally, Beauty Institut Lavande is distinguished by a personal, service-oriented approach. The combination of a Lincoln location and customer comments about attentive, pleasant care frames it as a local salon where clients can expect direct, individual service from a named practitioner and a straightforward, service-led experience.

ChatGPTGeminiGooglePerplexityClaude

Not quite right? Let's sort it

01Google listingMarketbase business report

Your Google listing

Beauty Institut Lavande shows poor overall visibility on Google with a health score of 0.3 out of 10. The most important findings are that the listing is not claimed and lacks a website link, making it hard for customers to engage or learn more. The listing also shows no active status, and has minimal description and photos.

Strengths

✓
Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
✓
NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
✓
PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

1
ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
2
WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
3
Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.

11 checks on your Google listing. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

Tiles © Esri

Beauty Institut

Beauty Institut1✓

Own this business?

5.0 ★★★★★ (2)

Beauty salon · Lincoln

DirectionsCall No website ✓2

OverviewReviewsPhotosAbout

From the business

No description yet3

Google listingChristchurch beauty · 570 businesses

You are #534 for your Google listing

See how to fix all 3 →

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Google SearchGoogle MapsBusiness Profile

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02ReviewsMarketbase business report

Your reviews

Beauty Institut Lavande shows a low overall Google review health score but has positive momentum. The business maintains a high star rating within the top 10% and is starting to collect more reviews. A key opportunity is improving engagement by replying to reviews, which can build trust, along with continuing to grow total reviews to lift overall confidence in the listing.

Strengths

✓
Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

1
Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
2
Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
3
Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.

4 checks on your reviews. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

Beauty Institut

OverviewReviewsPhotosAbout

5.0★★★★★2 reviews 3

1✓

1How far your rating and your review count together can be trusted

Google reviewsChristchurch beauty · 570 businesses

You are #445 for your Google reviews

See how to fix all 3 →

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Google reviewsBusiness Profile

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03Map positionsMarketbase business report

Where you show up on the map

Beauty Institut Lavande shows moderate potential in Google Maps search with a health score of 4.4 out of 10. For this business, the overall health suggests there is room to improve visibility. The top opportunities point to expanding performance across broader maps queries and maintaining momentum in the local suburb, Lincoln, to reach higher rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

1
Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2
Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.

2 checks on your map positions. You're seeing both.

Room to grow

What customers see Where you rank

9:41

1234Tiles © Esri

beautician

1Seen in 2 searches across Christchurch, top three in none

Beauty at Lincoln4.6 ★ (55) · Beauty salon

Radiant Beauty5.0 ★ (47) · Beauty salon

FlexiBeauty5.0 ★ (4) · Beauty salon

Spa Paradise Lincoln5.0 ★ (179) · Beauty salon

↓

Beauty Institut2Further down, below the first results

Map positionsChristchurch beauty · 570 businesses

You are #327 for map positions

See how to fix both →

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Google Maps

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04Listings and socialMarketbase business report

Where customers find you

Beauty Institut Lavande shows a very strong health score of 9.0 out of 10, indicating solid presence across select platforms and directories. The key takeaway is strong Facebook trust and active local profiles, with opportunities to extend visibility by boosting Instagram and TikTok activity and ensuring NoSecretSalon, Yellow, and GrabOne listings are properly set up.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
2
Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
3
Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.

14 checks on your listings and social. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

Gbeauty institut lincoln

AllImagesMapsNews

Neighbourlylincoln-beauty-roomBeauty Institut | Neighbourly

Mindbody Locationlincoln-loftFound through search, not linked from anything you own

Freshabeauty-at-lincoln-gerald-street-christchurch-MxEwYxFound through search, not linked from anything you own

FacebookNo account found1

InstagramNo account found2

TiktokNo account found3

Listings and socialChristchurch beauty · 570 businesses

You are #560 for listings and social

See how to fix all 3 →

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GoogleFacebookInstagramTikTokNeighbourlyMindbody LocationFreshaYour website

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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.

9 checks on your Facebook page. You're seeing 1 of them.

Room to grow

What customers see Where you rank

9:41

facebook

beauty institut lincoln

We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1

Facebook pageChristchurch beauty · 570 businesses

You are #526 for your Facebook page

See how to fix it →

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Facebook

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06Your websiteMarketbase business report

Your website

Beauty Institut Lavande shows a strong on-page SEO health, with a score of 8.0 out of 10, indicating solid technical optimisation for the homepage. The business benefits from an outstanding on-page SEO score and a clear title tag, plus secure content and fast load times. Areas to address include favicon presence, SEO-friendly URL structure, and refining the meta description and title tag length.

Strengths

✓
Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top two opportunities

1
Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
2
Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.

3 checks on your website. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

🔒hugedomains.com✓21

Your websiteChristchurch beauty · 570 businesses

See how to fix both →

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Your websiteGoogle Search

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07Google search and trafficMarketbase business report

How people find you on Google

Beauty Institut Lavande shows a very strong overall website traffic health (9.6/10). The business benefits from high organic traffic value and top local rankings, indicating solid visibility and trusted presence among Lincoln customers. Key takeaways are the outstanding organic traffic total and excellent organic SERP coverage, underscoring the current strengths in attracting local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.

0 checks on your search and traffic. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

AllMapsImagesShopping

No ads from you on any search

Beauty InstitutNot in these results

About 42,806 visits a month from search, across 1,456 searches

Google search and trafficChristchurch beauty · 570 businesses

You are #266 for Google search and traffic

See how to keep it that way →

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Google SearchGoogle Maps

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08Opening hoursMarketbase business report

Your hours against demand

Beauty Institut Lavande has no published opening hours, so alignment with local demand cannot be measured. With no hours recorded the business appears closed during all identified peak windows - a clear missed opportunity. Publishing accurate opening hours is the first step. Once hours are available, aligning service times to local search peaks and trialling targeted evening or weekend slots could improve bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.

1 check on your opening hours. You're seeing it.

Room to grow

What customers see Where you rank

9:41

Beauty Institut

OverviewReviewsPhotosAbout

Hours

No opening hours listed1

Opening hoursChristchurch beauty · 570 businesses

You are #496 for opening hours

See how to fix it →

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Checked on

Your listed hoursWhen people search

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The next step

Your top opportunities, in one place.

These are your top 15 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website2 opportunities

08Opening hours1 opportunity

Where you'd stand#540of 570 Christchurch beauty businesses

9:41

Christchurch beautyOverall · 570 businesses

You are #540 overall

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