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Beauty Story

Beautician · North Beach, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Beauty Story

Beautician · North Beach, Christchurch

Where you stand#393of 570 beauty businesses
Overall health3.1/10across the eight areas

Going well

08Opening hours8.703Map positions7.3

Where we can help

02Reviews4.105Facebook page3.001Google listing2.404Listings and social2.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Beauty Story is a Christchurch beauty salon in North New Brighton specialising in eyebrow tattooing and eyelash extensions. The salon focuses on natural, long-lasting results delivered in a clean, comfortable home studio setting. Clients note attentive consultations and professional, personalised care that aims to produce well-defined brows and voluminous lashes in a relaxed environment.

Beauty Story is a Christchurch beauty salon based in North New Brighton that specialises in eyebrow tattooing and eyelash extensions. The salon operates from a tidy home studio where clients can book appointments for semi-permanent brow work and lash services. It positions itself as a local specialist in brow and lash treatments.

Services centre on eyebrow tattooing techniques such as ombre brows and colour-matching to suit hair and skin tone, plus a range of eyelash extension applications. The team describes the use of modern equipment and numbing cream as part of services intended to deliver natural, longer-lasting results. Treatments are offered with a focus on precision and tailored choices discussed during consultation.

Customer feedback consistently highlights professional, attentive consultations and a calm studio atmosphere. Clients frequently mention feeling listened to, leaving satisfied with the finished brows or lashes and wanting to return for additional services. Reviews point to a relaxed experience with comforting touches like music, as well as efficient, caring care throughout the consultation and session.

Locally, Beauty Story is notable for its specialised focus on brows and lashes delivered from a home-based studio in North New Brighton. The combination of personalised consultations, attention to detail, and the calm studio environment is a practical choice for clients seeking semi-permanent eyebrow work or lash enhancements in Christchurch.

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01Google listingMarketbase business report

Your Google listing

Beauty Story's Google Business Listing shows a below-average health score, with key strengths in having a claimed listing, a visible title, accurate phone number and a full address, and an open-for-business status. The most important opportunities are adding a website link and a logo, plus continuing to improve listing photos, while the description remains solid.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Beauty Story
Beauty Story✓✓
5.0 ★★★★★ (11)
Beautician · North Beach3
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Beauty Story Salon" specializes in high-quality eyebrow tattooing and eyelash extensions, offering natural and long-lasting beauty solutions. With cutting-edge technology and a team of skilled professionals, we ensure flawless, well-defined eyebrows and beautiful, voluminous lashes that enhance your confidence and allure. Our services are provided in a luxurious, clean, and safe environment, prioritizing comfort and relaxation for every client. Visit Beauty Story Salon and experience the difference today!

Google listingChristchurch beauty · 570 businesses
You are #435 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Beauty Story shows solid overall Google Business health with a 4.7/10 baseline, meaning there is room for improvement in reach and engagement despite strong customer satisfaction. The most notable finding is a top-10% star rating that signals high satisfaction. Progress on review responses and total reviews is present but still in the lower to mid range compared to peers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Beauty Story
OverviewReviewsPhotosAbout
5.0★★★★★11 reviews 3
5
4
3
2
1✓
eyebrows 5ombre brows 2pleasant setup 2meticulous work 2quick response 2caring 2
2How far your rating and your review count together can be trusted
K
Kruse C.★★★★★ · a year ago

Tam did an amazing job with my eyebrows. We opted for a lighter brown, to match my hair colour and skin tone, and discussed the different options, settling on hombre brows. She used numbing cream and equipment was sterile and safe. I felt u...

Response from the owner1

Thanks so much I’m appreciate for these kind words from you 🥰🥰🥰

N
nhu U.★★★★★ · a year ago

Good experience

Response from the owner

Thank you for taking the time to leave a review! Your feedback means a lot to us.

Google reviewsChristchurch beauty · 570 businesses
You are #335 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Beauty Story shows a healthy Google Maps presence with an overall health score of 7.6 out of 10, indicating solid visibility and room to grow. Top opportunities focus on expanding across more local suburbs and maintaining momentum within the borough. The strongest keywords include eyebrow bar in new brighton, eyelash salon in north beach, and beauty salon in north beach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
2Top three for "eyelash salon" in 2 suburbs, seen in 7
1
Coastal Beauty5.0 ★ (8) · Beautician
2
Beauty Story15.0 ★ (11) · Beautician
3
The Beauty & Lash Studio5.0 ★ (25) · Beautician
4
Lash Boutique4.9 ★ (135) · Beautician
Map positionsChristchurch beauty · 570 businesses
You are #152 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Beauty Story shows below average health on Citations & Social Presence, with a health score of 3.0 out of 10. The strongest achievement is a very high-trust Facebook profile, indicating solid social credibility. Also, a Fresha profile and listing help local visibility, but other platforms like TikTok and LinkedIn are lacking.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/a-beauty-story-shore-road-auckland-MxEnob) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gbeauty story north beach
AllImagesMapsNews
FacebookBeauty-Story-100092569210285Beauty Story | Facebook✓
Freshaa-beauty-story-shore-road-auckland-MxEnobBeauty Story | Fresha✓
InstagramnorthbeachhairBeauty Story | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #441 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
8 checks on your Facebook page. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
people2
118 followers 1
FollowMessage
★ 4 reviews · recommended 3
🌐 maps.google.com
☎ +64 20 4000 3078✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #399 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Beauty StoryNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Beauty Story's opening hours largely match local demand, with 75 well-aligned peak hours and no low-demand open hours. Strong alignment includes weekday and weekend afternoons (Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm). Missed opportunities appear on Thursday and Friday evenings at 8pm when demand is still notable. Consider limited late-evening slots on those nights to capture extra bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.7Strong
What customers seeWhere you rank
9:41
Beauty Story
OverviewReviewsPhotosAbout
Hours 1
Monday9am-8pm
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-8pm
Saturday9am-8pm
Sunday9am-8pm
Popular times Friday · North Beach
9a10a11a12p1p2p3p4p5p6p7p
When people in North Beach look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #76 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#393of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #393 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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