marketbaseExclusive Marketbase Report
Prepared for

Beckenham Nails & Beauty

Nail salon · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Beckenham Nails & Beauty

Nail salon · Sydenham, Christchurch

Where you stand#398of 570 beauty businesses
Overall health3.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Beckenham Nails & Beauty is a modern nail and beauty salon in Cashmere, Christchurch. The team specialises in current nail techniques including gel manicures, builder gel and designer nail work, and offers pedicures and cat-eye finishes. Clients note careful, patient technicians and a focus on taking time to deliver lasting, well-finished results.

Beckenham Nails & Beauty is a modern salon located in Cashmere, Christchurch, offering nail and beauty services. The salon describes itself as specialising in the latest techniques for nail and beauty artistry and presents a team focused on client care and well being.

Services offered include gel manicures, builder gel, designer nail work, gel cut-and-polish, pedicures and cat-eye finishes. That list reflects services mentioned by customers and the salon's stated focus on current nail techniques and attention to detail.

Customers commonly describe careful, patient technicians who take time to ensure clients like their finished look. Reviews mention satisfactory durability for builder gel and gel manicures, repeat visits for both nails and pedicures, and staff willingness to correct issues such as a chipped nail. The salon's team responses to feedback indicate ongoing communication with clients.

Locally, the salon is notable for combining modern techniques with a paced, attentive approach to appointments. That approach, along with repeat patronage and specialist techniques like builder gel and cat-eye finishes, helps define what clients can expect when booking time at Beckenham Nails & Beauty in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Beckenham Nails & Beauty shows a healthy Google Business Listing with a 7.3/10 score and clear strengths. The listing is claimed, includes a website link and phone number, and correctly displays the business as open for customers. Photos remain strong and the description is improving, aligning with partial local benchmarks.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
9:41
Tiles © Esri
3
Beckenham Nails & Beauty✓✓
4.5 ★★★★★ (19)
Nail salon · Sydenham2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a modern salon that specialises in all of the latest techniques for nail and beauty artistry. Our team is passionate about your care and well being. Forget a quick and nasty job, we will take our time and make sure that your nails are done right. Contact us today to book your appointment and enjoy the difference.

1
Google listingChristchurch beauty · 570 businesses
You are #162 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Beckenham Nails & Beauty shows an overall health score of 3.1 out of 10, indicating below average performance in Google Business reviews. The business has begun gathering reviews and engaging with customers, but needs more progress to raise the score. Key findings indicate momentum in listing total reviews and some responses, with room for growth in rating confidence and average star rating.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
4 checks on your reviews. You're seeing 3 of them.
3.4Room to grow
9:41
Beckenham Nails & Beauty
OverviewReviewsPhotosAbout
4.5★★★★★19 reviews
5
4
3
2
12
gel manicures 4pedicure 4colour selection 3builder gel 3cat eye nails 2cozy place 2
1How far your rating and your review count together can be trusted
M
Maia J.★★★★★ · 5 months ago

I've been here 3 times for a gel cut and polish now and been happy every time! The first time one nail chipped after a week, and they happily fixed it for free. Have had no problems since, and have become regular!

Response from the owner3

Lovely☺️Thanks so much

C
Christine O.★★★★★ · 6 months ago

I’ve been here 5 or 6 times now for a gel manicure with builder gel and also for a pedicure. I’m always very happy with the result and it lasts really well. I definitely recommend this place :0)

Response from the owner

Thank you so much ☺️

Google reviewsChristchurch beauty · 570 businesses
You are #379 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Beckenham Nails & Beauty shows an average overall health score on Google Maps at 5.0 out of 10, with some local visibility gains across suburbs. Top findings include a strong ranking for nail salons in Beckenham and Cashmere, and solid positions for St Martins and Sydenham, while borough-level presence remains limited and requires improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.3Room to grow
9:41
1234Tiles © Esri
2Top three for "nail salon" in 4 suburbs, seen in 9
1
Colombo Nails & Beauty5.0 ★ (335) · Nail salon
2
House of Nails Manchester Street5.0 ★ (488) · Nail salon
3
Beckenham Nails & Beauty14.5 ★ (19) · Nail salon
4
City Nails & Beauty4.8 ★ (57) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #270 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Beckenham Nails & Beauty shows a low health score for citations and social presence, at 1.9 out of 10. The strongest current asset is a very high-trust Facebook profile, with additional value from a Fresha listing and profile. Key opportunities lie in expanding profiles and local listings across Instagram, TikTok, NoSecretSalon, Neighbourly and Yellow to improve visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
9:41
Gbeckenham nails & beauty sydenham
AllImagesMapsNews
Freshabeckenham-nails-and-beauty-christchurch-140-colombo-street-ziq7we2hBeckenham Nails & Beauty | Fresha
FacebookNails-Beauty-61552065758289Beckenham Nails & Beauty | Facebook✓
InstagrambeckenhambeautyBeckenham Nails & Beauty | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #482 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
1.6Room to grow
9:41
facebook
✓
people2
115 followers 1
Luxury nail salon located in Christchurch. We offer all nail service to suits your need with impeccable service.
FollowMessage
★ 1 reviews · recommended 3
🌐 maps.google.com
☎ +64 3-925 8991✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #479 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒fresha.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
Gear piercing sydenham
AllMapsImagesShopping
No ads from you on any search
www.fresha.comBest Ear Piercing near me in Christchurch, New Zealand

439 Colombo Street, Christchurch Sydenham, 8023, Canterbury. Bronzed Goddess Sydenham - Beauty & Tanning. See all services ... ‎Ear Piercing in Avonhead‎Ear ... Read more

www.adorn.nzAdorn Body Piercing | Body piercing
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Beckenham Nails & Beauty's opening hours largely match local demand for nail and beauty services, with 45 weekly hours aligning with peak search times and no low-demand open hours. Strong alignment includes Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm. Missed opportunities occur mainly on Monday late morning/early afternoon and Sunday 1pm when searches are relatively high but the salon is closed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.9Good
9:41
Beckenham Nails & Beauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
SundayClosed
Popular times Monday · Sydenham
9a10a11a12p1p2p3p4p5p6p7p
When people in Sydenham look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #119 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#398of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #398 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for