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Becky Lee - The Cushion Couturier

Home goods store · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

Becky Lee - The Cushion Couturier

Home goods store · St Albans, Christchurch

Where you stand#58of 111 interior designers
Overall health4.8/10across the eight areas

Going well

05Facebook page9.402Reviews9.201Google listing8.3

Where we can help

04Listings and social4.303Map positions3.308Opening hours2.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Becky Lee - The Cushion Couturier is a Christchurch-based maker of handmade designer cushions, operating from a boutique and workroom in St Albans. Becky combines printed linens, plush velvets, vintage fabrics and luxury textiles sourced internationally, and offers a personalised cushion design service to recommend, design and tailor-make cushions suited to each customer's space. They state a commitment to quality.

Becky Lee - The Cushion Couturier is a boutique and workroom located at 69 Rutland Street, St Albans, Christchurch. The studio produces handmade designer cushions and showcases a range of fabrics including printed linens, plush velvets, vintage textiles and luxury materials sourced from around the world.

The Cushion Couturier offers a personalised cushion design service. Becky works with customers to recommend fabrics, select colours and tailor cushions to fit individual rooms. The service emphasises bespoke designs created for specific spaces, drawing on Becky's focus on colour and pattern in each piece.

Customer feedback highlights attentive, knowledgeable service and skilled craftsmanship. Reviewers describe helpful advice about fabric choices, careful construction and cushions that customers say become treasured items in their homes. Several reviews mention emotional or memory-based projects and the shop experience in St Albans as pleasant and welcoming.

Locally, The Cushion Couturier presents as a small Christchurch studio concentrating on made-to-order cushions and personalised design consultations. The focus on individualised service, a variety of quality textiles and hand-crafted finishing are the elements customers most frequently note when engaging with the boutique.

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01Google listingMarketbase business report

Your Google listing

Becky Lee - The Cushion Couturier shows a very healthy Google Business Listing, with a 9.0 health score. The listing already has a website link, a phone number and claimed status, and accurately shows whether the store is open. Strengths include the listing's title and presence of key contact details, while photos are already at or above median levels.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Becky Lee - The Cushion Couturier
1
Becky Lee - The Cushion Couturier✓✓
5.0 ★★★★★ (25)
Home goods store · St Albans2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Becky Lee - The Cushion Couturier welcomes you to explore her exquisite range of handmade designer cushions from the heart of Christchurch, NZ. 'The Cushion Couturier' boutique and workroom is located at 69 Rutland Street St Albans. Becky's keen eye for colour and design shines through every creation, as she brings together vibrant colours, printed linens, plush velvets, vintage fabrics and luxury textiles from across the globe. At the core of her business is a personalised cushion design service, working with her customers to recommend, design and tailor-make the perfect cushions for each unique space. Every cushion is a testament to her uncompromising commitment to quality and excellence.

3
Google listingChristchurch interior designers · 111 businesses
You are #20 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Becky Lee - The Cushion Couturier shows a very high overall health rating on Google reviews, supported by top-tier satisfaction signals. The business has strong customer approval and a solid review base, with ongoing engagement that boosts trust. The main finding is that satisfaction is consistently high, with room to slightly raise response activity.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.2Strong
What customers seeWhere you rank
9:41
Becky Lee - The Cushion Couturier
OverviewReviewsPhotosAbout
5.0★★★★★25 reviews 2
5
4
3
2
1✓
fabrics 13cushions 9craftsmanship 4color matching 3fabric quality 3relaxed atmosphere 2
✓How far your rating and your review count together can be trusted
A
Anna E.★★★★★ · 2 weeks ago

Becky made some beautiful cushions out of my dad's signature shirts, for my kids after he died. She suggested some ideas to make them even more special and they really were. Im so happy with them and they will help us remember Pop with ha...

Response from the owner1

Thank you for taking the time to leave a review Anna - I really appreciate you entrusting me with such a special task. Ngā mihi, Becky

K
Karen A.★★★★★ · 4 months ago

Had some gorgeous cushions made up by Becky Lee. So thrilled with how they turned out. A delight to deal with. Her shop is like candy for home interiors. Many thanks.

Response from the owner

Thank you Karen... it was such a pleasure to be entrusted with your special piece of fabric. Enjoy your cushions! Becky

Google reviewsChristchurch interior designers · 111 businesses
You are #10 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Becky Lee - The Cushion Couturier shows a below-average overall health score for Google Maps, at 3.2 out of 10. The business has some visibility in broader maps queries but local results remain limited. Top opportunities focus on strengthening aggregate Maps presence and improving borough-level performance in St Albans.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior decorator
1Seen in 2 searches across Christchurch, top three in none
1
Harpers Bazaar Interiors4.7 ★ (3) · Home goods store
2
Eternodesign5.0 ★ (1) · Home goods store
3
Katy Rolleston Design5.0 ★ (1) · Home goods store
4
Modi Design5.0 ★ (1) · Home goods store
↓
Becky Lee - The Cushion Couturier2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #75 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Becky Lee - The Cushion Couturier shows overall health that is below average, with a 4.1/10 in social presence health. The strongest completed achievement is a Facebook profile rated very high for trust, providing a solid anchor for the brand. The current opportunities focus on expanding reach on Instagram, TikTok, LinkedIn, GrabOne, and Neighbourly to improve visibility and consistency across key platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 4 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Gbecky lee - the cushion couturier st albans
AllImagesMapsNews
FacebookbeckyleeinteriorsBecky Lee - The Cushion Couturier | Facebook✓
InstagrambeckyleeinteriorsBecky Lee - The Cushion Couturier | Instagram1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch interior designers · 111 businesses
You are #64 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 4 of them.
9.4Strong
What customers seeWhere you rank
9:41
facebook
beckyleeinteriors✓
3.2K followers ✓
Becky Lee is a Christchurch based designer and maker. Becky has a bold eye for colour and pattern and her beautiful cushion range combines these skills to perfection. Her colour filled boutique 'T...
FollowMessage
★ 1 reviews · recommended 1
🌐 beckylee.co.nz✓
☎ +64 21 668 740
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #8 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Becky Lee - The Cushion Couturier shows a very low on-page SEO health score (0.6/10). The homepage lacks a detected on-page score, title tag, and meta description, which limits search visibility. Key opportunities focus on establishing baseline page structure, adding a descriptive title tag, and crafting a relevant meta description to improve click-through and overall optimisation.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒beckylee.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch interior designers · 111 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Becky Lee - The Cushion Couturier shows very low website traffic health, indicating potential improvement areas. The most important findings are that organic traffic value is near zero and no organic keywords rank in the top 100, suggesting weak visibility. Paid traffic presence is unclear, with no measurable paid spend identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Becky Lee - The Cushion CouturierNot in these results3
Google search and trafficChristchurch interior designers · 111 businesses
You are #66 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Becky Lee's published hours show some clear matches and gaps with Christchurch demand. Key daytime slots on Wednesday, Tuesday, Thursday and Friday align with high search interest. However the business is closed during several popular windows, notably Sunday 10am, Wednesday 9am, Thursday 5pm, Monday 2pm and Tuesday 9am. No open hours fall in low-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.6Room to grow
What customers seeWhere you rank
9:41
Becky Lee - The Cushion Couturier
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-5pm
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday10am-2pm
SundayClosed
Opening hoursChristchurch interior designers · 111 businesses
You are #82 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#58of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #58 overall
Open my free 7 days →
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