marketbaseExclusive Marketbase Report
Prepared for

Bella Hair Studio

Hairdresser · Avonhead, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Bella Hair Studio

Hairdresser · Avonhead, Christchurch

Where you stand#191of 498 hair salons & barbers
Overall health6.2/10across the eight areas

Going well

05Facebook page8.304Listings and social6.5

Where we can help

01Google listing5.702Reviews3.908Opening hours1.503Map positions0.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bella Hair Studio is a home salon in Avonhead, Christchurch specialising in soft blondes, grey blending and low-maintenance colour. The salon focuses on natural, wearable results that grow out well and offers personalised, one-on-one appointments in a relaxed, welcoming environment for women seeking healthy, easy-to-maintain hair.

Bella Hair Studio is a home-based hair salon located in Avonhead, Christchurch that focuses on personalised hair colour and cutting. The salon highlights soft, natural-looking colour work including dimensional blonde foils, grey blending and rich brunette tones, with appointments beginning with a thorough consultation to discuss goals and maintenance preferences.

Services centre on colour specialisations and an individualised approach. The stylist is trained in Seasonal Colour Analysis and offers a service called The Colour Edit, alongside soft grey coverage and blending options. The studio describes its work as tailored to enhancing natural features and fitting into everyday lifestyles with low-maintenance, wearable outcomes.

Customer feedback consistently notes an experienced, client-focused stylist who is warm and welcoming. Reviews mention long-term clients, careful attention during appointments, helpful suggestions, and an emphasis on education for colour transitions such as greying gracefully. Clients report a relaxed appointment experience and outcomes that align with their maintenance needs.

Locally, Bella Hair Studio presents as a small, appointment-based salon where personalised consultations and natural-looking colour are central. The combination of a calm home setting, colour specialisations, and positive customer themes around care and consistency distinguishes the studio for clients seeking manageable, natural hair colour in Avonhead.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Bella Hair Studio shows an overall health of 3.3 out of 10 on Google Business Listing health, meaning the profile needs attention but has solid elements to build on. Key strengths include ownership of the listing, a website link and complete address, plus a listed phone number. Immediate focus should be on fixing the open-for-business status and adding a logo, while continuing to grow photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bella Hair Studio
2
Bella Hair Studio✓✓
5.0 ★★★★★ (21)
Hairdresser · Avonhead
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bella Hair Studio is a calm Avonhead home salon specialising in soft blondes, grey blending and effortless low-maintenance colour. Focused on natural, wearable results designed to grow out beautifully, Bella Hair Studio offers personalised appointments in a relaxed and welcoming environment for women wanting healthy, easy-to-maintain hair.

3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #213 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Bella Hair Studio shows strong client satisfaction with a top 10% Google star rating, indicating healthy demand from customers. The overall health score sits at 4.7 out of 10, meaning there is room for improvement in engagement metrics. A key opportunity is to start replying to reviews to boost trust, while review counts and rating confidence remain solid and show progress.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Bella Hair Studio
OverviewReviewsPhotosAbout
5.0★★★★★21 reviews 2
5
4
3
2
1✓
hairstyling 3eyelashes 2hair coloring 2chat 2skills 2ideas 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #302 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Bella Hair Studio's Maps performance shows a very low health score and limited visibility across Google Maps. The top finding is a minimal aggregate presence across suburbs, with a subpar borough score that suggests address accuracy or listing details may need refinement. There is potential in aligning listing information and fixing map address data to improve local visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
hairdresser
1Not seen in the searches we ran across Christchurch
↓
Bella Hair Studio2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #492 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Bella Hair Studio shows a solid overall health with a 6.2 out of 10, indicating above-average presence but room to grow across social and directory listings. The strongest assets are highly active Instagram and Facebook profiles, supporting trust and discoverability. A key finding is the strong Fresha profiles, which helps reach service-seeking clients through booking and listings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileThe Fresha Profile listing that comes up when someone searches for you belongs to another business, and we could not find one of your own.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gbella hair studio avonhead
AllImagesMapsNews
Instagrambella_hairstudioBella Hair Studio | Instagram✓
FacebookbellahairandbridalBella Hair Studio | Facebook✓
Freshabella-hair-salon-christchurch-76a-kendal-avenue-ggmxw2dxFound through search, not linked from anything you own3
Infobelbella_hair_salonFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaInfobelYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
facebook
bellahairandbridal✓
204 followers 1
Bella Studio ✨ Private home salon based in Avonhead, Christchurch offering personalised hair and beauty services in a calm welcoming space. ✨Blondes, foils, colour work & grey blending ✨Natural br...3
FollowMessage
🌐 bellahairstudio.co.nz✓
☎ +64 21 310 080✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #86 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Bella Hair Studio's on-page SEO health is strong, scoring 7.5 out of 10. This indicates solid technical setup with fast load times and a clear page structure, supporting discoverability by local searchers. The notable strengths include a fast page under 3 seconds, a compact page size, an H1 tag, and HTTPS. Primary opportunities focus on meta description length, title tag balance, favicon presence, and removing render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bellahairstudio.co.nz✓✓
✓On-page score
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Bella Hair Studio's website traffic health is very low, with a health score of 0.0 out of 10. The most important findings are that organic and paid traffic are near zero and there is no organic ranking in the top 100. This indicates limited visibility and potential reach for local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Bella Hair StudioNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Bella Hair Studio currently has no published opening hours, so temporal alignment cannot be measured directly. City-level demand shows predictable peak windows for hair services, but without hours it is unclear where the studio matches or misses those peaks. Adding clear opening hours will reveal strong alignment or missed opportunities and help prioritise any changes to capture high-demand slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Bella Hair Studio
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Tuesday · Avonhead
9a10a11a12p1p2p3p4p5p6p7p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#191of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #191 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for