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Belle Coiffure

Hair salon · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Belle Coiffure

Hair salon · Merivale, Christchurch

Where you stand#348of 498 hair salons & barbers
Overall health3.0/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

05Facebook page5.908Opening hours5.403Map positions5.001Google listing3.404Listings and social3.402Reviews3.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Belle Coiffure of Merivale is a hair salon in the Merivale suburb of Christchurch offering cutting and colouring services. The salon is noted in reviews for attentive stylists and personalised service, with clients mentioning careful colour work, precise cuts and a relaxing head massage as part of the experience.

Belle Coiffure of Merivale is a hair salon located in the Merivale area of Christchurch. The salon presents itself as a local option for hair cutting and colouring, serving clients in the neighbourhood and wider Christchurch community.

Services described in reviews and business information include professional hair cutting and colour work. Clients reference colour and cut services and stylist names such as Jill, Jonny and Ellen. Reviews indicate stylists take time with consultations and execute agreed styles, suggesting a focus on detailed colour matching and cutting techniques.

Customers tend to report a friendly, personable atmosphere and attentive service. Review themes highlight personalised attention during appointments, with stylists giving full attention to client requests. Multiple comments also mention a relaxing head massage as part of the salon visit and describe the team as professional, respectful and talented.

Locally, Belle Coiffure of Merivale is described by clients as a community salon where clients receive careful, considered styling and colour treatment. The combination of detailed colour and cutting work, personable stylists and a calm in-salon experience is presented consistently in reviews and shapes its local character.

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01Google listingMarketbase business report

Your Google listing

Belle Coiffure of Merivale shows a below-average health score of 3.4 out of 10 for its Google Business Listing, indicating room for improvement in completeness and optimisation. Key strengths include ownership, open-for-business status, a listed phone number, and a full address, which support easy contact and accurate location. Primary opportunities focus on adding a website link and a richer description, plus growing photo depth.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Belle Coiffure
3
Belle Coiffure✓✓
5.0 ★★★★★ (14)
Hair salon · Merivale
Open 5 days · late Tue, Wed and Thu ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #329 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Belle Coiffure of Merivale shows a health score of 4.0 out of 10, below average, indicating significant room for improvement in Google reviews. The business already holds a top 10% star rating, reflecting strong customer satisfaction, and has made progress on total reviews. A key opportunity is to start replying to reviews to boost trust and engagement, with safe steps to begin.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Belle Coiffure
OverviewReviewsPhotosAbout
5.0★★★★★14 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #334 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Belle Coiffure of Merivale shows mid-range health in Google Maps with an overall score of 5.4 out of 10. The business already ranks well for several top keywords and has room to move higher. Key opportunities: strengthen aggregate maps visibility through broader queries and consolidate borough presence to push into top tier.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 1
1
Salon Be4.9 ★ (36) · Hair salon
2
Mod's Hair4.7 ★ (146) · Hair salon
3
Belle Coiffure25.0 ★ (14) · Hair salon
4
V for Hair Merivale4.3 ★ (265) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #251 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Belle Coiffure of Merivale shows below average health for citations and social presence, with a 3.3 out of 10. Key findings include a very strong Facebook presence and active Fresha listings, while opportunities lie in expanding TikTok and Instagram trust, adding NoSecretSalon and a LinkedIn footprint, and establishing a LinkedIn Company Page to boost credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/belle-coiffure-of-merivale-579430727) found via: Google search results.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/belle-coiffure-of-merivale-papanui-road-christchurch-WqPVN2) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Gbelle coiffure merivale
AllImagesMapsNews
Yellowbelle-coiffure-of-merivale-579430727Belle Coiffure | Yellow✓
White Pagesbelle-coiffure-ofBelle Coiffure | White Pages
Freshabelle-coiffure-of-merivale-papanui-road-christchurch-WqPVN2Belle Coiffure | Fresha✓
FacebookBellecoiffuremerivaleBelle Coiffure | Facebook✓
Instagramsalonbe.co.nzBelle Coiffure | Instagram1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #328 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
facebook
Bellecoiffuremerivale✓
253 followers 1
Come and have your hair done in a fabulous location, within a relaxed, friendly and professional environment with Jonny, Ellen and Jill .
FollowMessage
★ 5 reviews · recommended 2
🌐 bellecoiffure.co.nz✓
☎ +64 3-356 1245✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #203 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Belle Coiffure of Merivale shows a below-average on-page SEO health with a 4.2/10 score. Primary issues are missing meta description and title tag, and the on-page SEO baseline is not established. A favicon is also absent, and page load time exceeds 3 seconds, which may increase bounce rates and reduce visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bellecoiffure.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Belle Coiffure of Merivale shows a moderate website traffic health score of 4.3 out of 10, indicating average performance and room for improvement. The most important findings point to near zero organic traffic value and no organic top-100 keywords, suggesting focus on content, on-page SEO, and local relevance. Paid traffic is also not yet established, warranting a small, targeted approach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Belle CoiffureNot in these results3
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Belle Coiffure of Merivale's opening hours mostly align with local demand, with strong coverage of peak late-morning and early-afternoon times on Saturdays and Tuesdays. However, several high-demand Monday lunchtime hours and Sunday mid-afternoon are closed, representing clear missed bookings. No low-demand open hours were flagged, so adding a targeted Monday lunchtime or Sunday afternoon slot could be commercially worthwhile if staffing allows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.4Room to grow
What customers seeWhere you rank
9:41
Belle Coiffure
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #229 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#348of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #348 overall
Open my free 7 days →
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