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Bensons Hair & Beauty

Hairdresser · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Bensons Hair & Beauty

Hairdresser · Addington-Middleton, Christchurch

Where you stand#167of 570 beauty businesses
Overall health7.1/10across the eight areas

Going well

03Map positions9.407Google search and traffic8.4

Where we can help

02Reviews5.508Opening hours4.901Google listing3.504Listings and social2.705Facebook page0.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bensons Hair & Beauty is a salon in Addington, Christchurch offering hairdressing and a range of beauty services. Services include body piercing, massage, facials, makeup, nails, pedicures and manicures. The salon highlights hygienic piercing and a holistic beauty therapy approach, with a focus on attentive, client-focused service.

Bensons Hair & Beauty is a salon located in Addington, Christchurch that provides hairdressing and a broad range of beauty services. The salon presents itself as a full-service beauty therapy space serving local clients in the Christchurch area.

Services listed include cutting-edge hair styling, body piercing with free consultations, massage, facials, makeup, nail design plus pedicures and manicures. The salon also describes its approach as holistic beauty therapy, combining treatments intended to soothe both body and mind.

Customer reviews regularly note professional, calm and hygienic care, particularly for children's ear piercings where staff were described as patient and careful with positioning. Clients also mention attentive hair stylists who listen, clarify preferences and deliver the requested cuts and formal styling for events.

Locally, Bensons positions itself as a multi-discipline beauty and hair provider in Addington, offering practical services from piercing to nails and therapeutic treatments. The mix of hygiene-focused piercing, hair services and an emphasis on client-centred care are key features that distinguish the salon for Christchurch customers.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Bensons Hair & Beauty shows an overall health score of 3.9 out of 10, indicating below-average performance for the Google Business Listing. The listing is claimed and includes a website link and phone number, but lacks a strong description and logo, with room to improve photo presence. The business should prioritise a clearer description and a logo to improve credibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bensons Hair & Beauty
3
Bensons Hair & Beauty✓✓
4.9 ★★★★★ (74)
Hairdresser · Addington-Middleton
Open 4 days · late Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #370 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bensons Hair & Beauty shows a strong customer base and solid rating momentum, but engagement with reviews is missing. The overall health score is 4.9 out of 10, reflecting low review volume and limited owner responsiveness. Key findings point to a good rating confidence and strong average rating, yet not enough public interaction with customers to build trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Bensons Hair & Beauty
OverviewReviewsPhotosAbout
4.9★★★★★74 reviews 2
5
4
3
2
1
piercing 14ear piercing 7cleanliness 6decor 6eyebrows 5stylists 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #257 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bensons Hair & Beauty shows strong Maps search health with an 8.6/10 score and solid local visibility. Key findings highlight top rankings for ear piercing services across Addington, Hillmorton, Spreydon and Westmorland, indicating core service relevance and local demand are well captured. Opportunities focus on maintaining momentum in the borough and expanding top 5 results where possible.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.4Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
ear piercing service
✓Top three for "ear piercing service" in 8 suburbs, seen in 64
1
Bensons Hair & Beauty14.9 ★ (74) · Hairdresser
2
SkinKandy Riccarton4.5 ★ (208) · Hairdresser
3
Absolution. Tattoo - Body Piercing - Jewellery Showroom4.9 ★ (478) · Hairdresser
4
Lovisa3.7 ★ (67) · Hairdresser
Map positionsChristchurch beauty · 570 businesses
You are #33 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bensons Hair & Beauty shows a low overall health score in Citations & Social Presence, highlighting limited social trust and incomplete local listings. The most impactful finding is the strong Instagram trust signal, alongside a well-established Yellow and Fresha presence, with opportunities to improve Facebook and TikTok activity and claim Neighbourly and Yellow profiles.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/bensons-hair-beauty-579391271) found via: Google search results.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/bensons-hair-beauty-lincoln-road-christchurch-a2QRK5) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gbensons hair & beauty addington-middleton
AllImagesMapsNews
Freshalp/en/bt/hair-salons/in/nz-christchurch/addingtonBensons Hair & Beauty | Fresha✓
Yellowbensons-hair-beauty-579391271Bensons Hair & Beauty | Yellow✓
Family Company Studiobensons-hair-beautyBensons Hair & Beauty | Family Company Studio
InstagrambensonshairbeautyBensons Hair & Beauty | Instagram✓
Neighbourlyhairdressers/canterbury-region/christchurch/addingtonBensons Hair & Beauty | Neighbourly3
FacebookBensonsHairBeautyBensons Hair & Beauty | Facebook1
NeighbourlyNo listing found3
TiktokNo account found2
Listings and socialChristchurch beauty · 570 businesses
You are #419 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
bensons hair & beauty addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Bensons Hair & Beauty shows a very high on-page SEO health, with a score of 8.9 out of 10. The strongest findings include an excellent meta description that fits the ideal length and an SEO-friendly URL, while the page loads efficiently and uses secure content. The main opportunity is further improving the on-page score to move above the bottom quartile.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    FaviconYour site has no small icon of its own, so the tab it opens in shows a blank page symbol and a bookmark of you sits in the list looking like every other unnamed page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bensons.co.nz✓✓
✓Meta description
1On-page score
2Separate sites linking to you
3Favicon
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bensons Hair & Beauty shows a solid website traffic health, with a health score of 7.9 out of 10, indicating strong performance relative to local peers. The strongest finding is solid organic traffic and value in the 50-75% local band, supported by ongoing opportunities to grow paid and organic visibility. Focused, small paid experiments can begin to lift paid traffic metrics.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gear piercing addington-middleton
AllMapsImagesShopping
321No ads from you on any search
bensons.co.nzHairdressers Christchurch. Christchurch Hairdressers Addington

We enforce an R18 policy and we also reserve the right to decline any piercing (but we will pierce your kids' ears with your permission). Hairdressers ... Read more

www.facebook.comWhere to get children's ears pierced with a needle in ...
About 870 visits a month from search, across 92 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #94 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bensons Hair & Beauty shows mixed alignment between opening hours and local demand. The salon is open during several high-demand weekday slots - notably Tuesday 10-11am, Wednesday 3pm, and Thursday 4-5pm - but it remains closed across multiple busy Saturday afternoon hours and Thursday 6pm when customer searches peak. No low-demand open hours were identified; some commercial hour adjustments could capture missed Saturday and Thursday evening demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.9Room to grow
What customers seeWhere you rank
9:41
Bensons Hair & Beauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-6pm
Wednesday11am-9pm
Thursday9am-6pm
Friday9am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #289 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#167of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #167 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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