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Better Smiles Ltd

Dental hygienist · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Better Smiles Ltd

Dental hygienist · Northcote-Papanui, Christchurch

Where you stand#84of 210 dentists
Overall health6.0/10across the eight areas

Going well

03Map positions7.507Google search and traffic6.302Reviews6.1

Where we can help

01Google listing5.504Listings and social4.205Facebook page4.208Opening hours1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Better Smiles Ltd is a dental hygiene clinic in Papanui, Christchurch, offering teeth cleaning and oral care from hygienist Kelly Jenkins. Kelly uses traditional gentle hand scaling for plaque and stain removal and provides teeth whitening and fluoride treatments. The practice emphasises personalised advice on gum health and brushing technique for ongoing oral care.

Better Smiles Ltd is a dental hygiene clinic based in Papanui, Christchurch, led by dental hygienist Kelly Jenkins. The clinic focuses on professional hygiene care, with services centred on teeth cleaning and preventive oral health.

Services include gentle hand scaling to remove plaque and tartar, stain removal, teeth whitening and fluoride treatments. Kelly also advises on gum health and demonstrates more effective brushing techniques to help prevent cavities and periodontal issues.

Customers commonly report experiences of gentle, personable care. Reviews describe Kelly as warm, caring and welcoming, with a calm manner that puts nervous patients at ease. Clients also note the hygienist is thorough, efficient and informative, often providing practical tips for ongoing dental care.

Locally, Better Smiles Ltd is positioned as a hygienist-led clinic in Papanui offering hands-on cleaning methods and one-to-one advice. Those seeking a straightforward, gentle approach to routine hygiene and gum-health guidance will find the clinic's focus and patient-centred manner notable.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Better Smiles Ltd's Google Business Listing shows a low health score with room for improvement. The listing already has a website link, claimed status, a title, a phone number and a full address, which provides essential information for customers. Key finding: basic listing accuracy, but the health score indicates limited completeness and engagement compared with peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Better Smiles Ltd
3
Better Smiles Ltd✓✓
4.9 ★★★★★ (89)
Dental hygienist · Northcote-Papanui2
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Book today with our dental hygienist Kelly, who uses the traditional gentle hand scaling method to expertly clean your teeth & advise on your gum health.

1
Google listingChristchurch dentists · 210 businesses
You are #96 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Better Smiles Ltd shows an overall health score of 5.5 out of 10 for Google review performance, placing it in the average range. The strongest areas are high star ratings and a solid number of reviews, while engagement with customers through responses is currently zero. This affects perceived trust and responsiveness.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
Better Smiles Ltd
OverviewReviewsPhotosAbout
4.9★★★★★89 reviews
5
4
3
2
13
friendly staff 30gentle cleaning 9no machines 7thorough cleaning 6welcoming staff 6thoroughness 6
2How far your rating and your review count together can be trusted
Google reviewsChristchurch dentists · 210 businesses
You are #82 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Better Smiles Ltd shows an above-average health score in Google Maps search at 6.2/10, indicating solid visibility with room to broaden reach in multiple suburbs. The borough score has improved, but still sits below the local midpoint, suggesting steady gains are possible with targeted optimisation. Key top-performing keywords reinforce strength in the Christchurch area.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
7.5Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
✓Top three for "dental hygienist" in 25 suburbs, seen in 75
1
Northcote Dental Clinic5.0 ★ (27) · Dental hygienist
2
Better Smiles Ltd14.9 ★ (89) · Dental hygienist
3
Team Dental Papanui4.6 ★ (73) · Dental hygienist
4
Studio Dental5.0 ★ (224) · Dental hygienist
Map positionsChristchurch dentists · 210 businesses
You are #53 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Better Smiles Ltd shows a modest overall health score for social presence, with room for growth across multiple platforms. A key positive is the established Facebook profile which already holds a very high trust score, indicating strong audience engagement and consistent branding. The main takeaway is to bolster other channels to improve overall Trust and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Gbetter smiles ltd northcote-papanui
AllImagesMapsNews
FacebookBetterSmilesNZBetter Smiles Ltd | Facebook✓
Healthpointdana-dental-ltd-papanuiFound through search, not linked from anything you own
Freshalp/en/tt/cosmetic-dentistry/in/nz-christchurch/papanuiFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #122 for listings and social
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GoogleFacebookInstagramTikTokHealthpointFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
3 checks on your Facebook page. You're seeing all of them.
4.2Room to grow
What customers seeWhere you rank
9:41
facebook
Better Smiles Ltd✓
289 followers 1
FollowMessage
★ 8 reviews · recommended 2
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #122 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Better Smiles Ltd has a solid on-page SEO health score of 7.5 out of 10, indicating a well-optimised homepage for local search. Strengths include an optimal title tag length, a valid favicon, a clear title tag, and an H1 tag, which support visibility and clarity for both search engines and patients seeking dental hygiene services.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bettersmiles.co.nz✓
✓On-page score
✓Page title
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Better Smiles Ltd shows an above-average traffic health with a 6.0/10 score, indicating room for improvement in paid and organic traffic. Key findings include no measurable paid traffic yet and mid-range organic traffic value, suggesting efforts should focus on targeted paid campaigns and steady organic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Better Smiles LtdNot in these results
3About 333 visits a month from search, across 42 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #78 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Better Smiles Ltd has no published opening hours, so alignment with local demand cannot be measured. No specific hours of strong alignment or missed opportunities can be identified from available data. The lack of hours likely contributes to a very low temporal health score. Publishing accurate opening times will enable analysis of whether current hours match peak local search patterns and reveal wasted or missed windows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Better Smiles Ltd
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Tuesday · Northcote-Papanui
8a9a10a11a12p1p2p3p4p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch dentists · 210 businesses
You are #183 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 65 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#84of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #84 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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