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Bishop Toomey & Pfeifer

Chartered accountant · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Bishop Toomey & Pfeifer

Chartered accountant · Hornby-Islington, Christchurch

Where you stand#175of 245 accountants
Overall health2.9/10across the eight areas

Going well

07Google search and traffic8.7

Where we can help

05Facebook page4.302Reviews4.104Listings and social3.401Google listing3.008Opening hours2.503Map positions2.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bishop Toomey & Pfeifer is an accountancy firm based in Hornby, Christchurch. The practice focuses on small to medium businesses, offering traditional accounting alongside Xero cloud accounting, free business resources and a flexible, client-focused approach. They offer a free, no-obligation consultation for prospective clients.

Bishop Toomey & Pfeifer is an accountancy firm located in Hornby, Christchurch. The practice positions itself for small to medium business owners and presents a mix of traditional accounting services alongside modern cloud-based options.

Services include Xero cloud accounting to manage business finances remotely, traditional accounting practices adapted into client-focused services, and a library of free business tools and resources intended to help clients grow and manage their operations. The firm highlights flexibility and adaptability as part of its service model.

The firm states it understands why accounting can be stressful for small to medium business owners and aims to ease that stress through approachable support and practical tools. Prospective clients are invited to get in touch for a free, no-obligation consultation to discuss fit and needs before committing to services.

Locally, Bishop Toomey & Pfeifer is identifiable by its Hornby location and its emphasis on combining traditional accounting with Xero cloud solutions and free resources. The practice targets small to medium businesses in Christchurch and frames its distinguishing features as client-focused service, flexibility and accessible initial advice.

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01Google listingMarketbase business report

Your Google listing

Bishop Toomey & Pfeifer shows a low health score on Google Business Listing (1.5/10). Overall, the listing has some basics like a website link, phone number, full address and a main image, but critical elements are missing. The most important findings are that the listing is unclaimed and shows no open status, and that the business description and photos are lacking. Addressing these would help improve visibility and credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bishop Toomey & Pfeifer
3
Bishop Toomey & Pfeifer1✓
Own this business?
0.0 ★★★★★ (0)
Chartered accountant · Hornby-Islington
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #172 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bishop Toomey & Pfeifer shows a low overall health score on Google Reviews, with room for improvement in rating, review volume and owner responses. The business should encourage satisfied clients to leave reviews, start replying to existing reviews, and work toward building a more trustworthy presence through timely resolution of feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Bishop Toomey & Pfeifer
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bishop Toomey & Pfeifer shows a low overall Google Maps health score of 2.3 out of 10, indicating limited visibility. The top opportunities focus on improving aggregate Maps results and strengthening the borough presence in Hornby. Notable rankings include several key accountants in Hornby-Islington, suggesting core strengths in local relevance that can be built on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
1Seen in 2 searches across Christchurch, top three in none
1
Hornby Accounting5.0 ★ (3) · Chartered accountant
2
Robert Purchas & Associates5.0 ★ (3) · Chartered accountant
3
SBA Small Business Accounting Hornby5.0 ★ (13) · Chartered accountant
4
LASA (Local Admin/Accounting Solutions Ace)5.0 ★ (8) · Chartered accountant
↓
Bishop Toomey & Pfeifer2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #194 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bishop Toomey & Pfeifer shows a below-average health score of 3.3/10 for social presence and directories, indicating limited active profiles across key platforms. The most notable findings are established profiles on LinkedIn, Neighbourly and Neighbourly Directory, which help reach local customers. Key opportunities focus on adding and activating profiles on Instagram, Facebook, TikTok and LinkedIn, plus a TikTok Directory entry to improve reach.

Strengths

  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/bishop-toomey-pfeifer-limited) found via: Google search results.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/bishop-toomey-&-pfeifer) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/bishop-toomey-durham-street) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Gbishop toomey & pfeifer hornby-islington
AllImagesMapsNews
White Pagesbishop-toomey-durham-streetBishop Toomey & Pfeifer | White Pages✓
LinkedInbishop-toomey-&-pfeiferBishop Toomey & Pfeifer | LinkedIn✓
Neighbourlybishop-toomey-pfeifer-limitedBishop Toomey & Pfeifer | Neighbourly✓
ServiceFinderBishop-Toomey-and-Pfeifer-Limited-50149Bishop Toomey & Pfeifer | ServiceFinder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #162 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesLinkedInNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
bishop toomey & pfeifer hornby-islington
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Bishop Toomey & Pfeifer's On-Page SEO health is average, with a 5.7 out of 10. This indicates room for improvement in technical factors and page performance, but notable strengths include a valid favicon, HTTPS content, an H1 tag and a concise page size. The two most impactful findings relate to meta description absence and overall on-page SEO score below top quartiles.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒btp.co.nz✓✓3
✓Favicon
1Meta description
2On-page score
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bishop Toomey & Pfeifer's website traffic health is very strong, with an overall health score of 8.7 out of 10. The most notable finding is excellent organic visibility, placing in the top 10% for local keyword coverage, indicating solid authority locally. Paid metrics show room for growth, with opportunities to start targeted campaigns and improved landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Bishop Toomey & PfeiferNot in these results
About 327 visits a month from search, across 248 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bishop Toomey & Pfeifer has no recorded opening hours, so alignment with Christchurch demand patterns cannot be measured. Without published hours, there is no evidence of open periods matching peak search times, nor clear identification of closed windows during high demand. Adding accurate opening hours will allow direct comparison and reveal where current scheduling meets or misses local customer demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Bishop Toomey & Pfeifer
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#175of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #175 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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