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Blonde & Brunette

Hairdresser · Parklands, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Blonde & Brunette

Hairdresser · Parklands, Christchurch

Where you stand#150of 498 hair salons & barbers
Overall health7.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Blonde & Brunette is an independent hair salon in Parklands, Christchurch, about 10km from the city centre. The salon offers full colour services, Keratin smoothing, highlighting and toning, and haircuts from experienced stylists. It maintains a loyal local clientele and invites new clients for a free consultation, combining modern and classic styling choices.

Blonde & Brunette is an independent hair salon located in Parklands, Christchurch, roughly 10km from the city centre. The salon presents itself as a neighbourhood studio staffed by experienced stylists and carrying brands such as ORI Lab and Davines noted on its website.

The salon lists core services including full colour work, Keratin smoothing, highlighting and toning, and hair cutting. Website content references organic and sustainable product lines and a focus on hydration and hair health through specific product families used in service.

Customer reviews emphasise friendly, attentive service and consistent results. Clients report leaving satisfied with colour work and hair condition, noting transformations from vivid tones to improved hair health. Reviews also mention staff who accommodate different needs and take time in consultations, which supports the salon's offer of free consultations for new clients.

Locally, Blonde & Brunette positions itself as a small, client-focused salon combining routine cuts and classic looks with more adventurous colour and styling. Its Parklands location and repeated positive feedback from regular customers are practical distinctions for people seeking a nearby salon that offers both everyday haircare and specialist colour services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Blonde & Brunette's Google Business Listing shows a strong overall health score of 8.6/10, meaning listing completeness supports solid visibility and access for customers. Key strengths include a claimed listing with a phone number and a direct website link, plus an open-for-business status that reflects accurate availability. The business could benefit from maintaining current visuals and continuing description optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.3Strong
9:41
Tiles © Esri
2
Blonde & Brunette✓✓
5.0 ★★★★★ (33)
Hairdresser · Parklands3
Open 5 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We're an independent hair salon located in quiet Parklands, just 10km from the centre of town. We’re proud to have a loyal customer base but would love to meet with new clients for a free consultation. We offer full colour service, Keratin smoothing, highlighting and toning and of course hair cuts. We are open and churning out new funky styles and classic looks day in and day out. Come see us today!"

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #86 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Blonde & Brunette shows a mixed health in Google Business Reviews, with a 5.2/10 overall health. The standout finding is a top-10% star rating, indicating high customer satisfaction. However, no responses to reviews yet undermine customer engagement. Progress on total reviews is present, but the listing needs more engagement to build trust and reach the midpoint of peers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
4.8Room to grow
9:41
Blonde & Brunette
OverviewReviewsPhotosAbout
5.0★★★★★33 reviews 2
5
4
3
2
1✓
prices 4head 4happy 4massage 2scissors 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #261 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Blonde & Brunette shows a solid overall health in Google Maps search with room to grow. The borough-specific visibility is outstanding, helping to attract local clients in Parklands. The strongest rankings include top positions for key phrases like hair salon in parklands and unisex hairdresser in parklands, supporting steady local footfall.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.6Good
9:41
1234Tiles © Esri
1Top three for "unisex hairdresser" in 1 suburb, seen in 6
1
Jularky's Hair Studio4.7 ★ (45) · Hairdresser
2
Blonde & Brunette✓5.0 ★ (33) · Hairdresser
3
Capelli Hair Studio4.5 ★ (8) · Hairdresser
4
Lelos Hair Boutique4.7 ★ (14) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #119 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Blonde & Brunette shows an above-average health score of 6.3 out of 10, indicating solid overall presence with room to improve. The business has strong Facebook and Fresha appearances, and a Yellow Directory listing that boosts local visibility. Key opportunities remain in TikTok and LinkedIn, plus improving TikTok directory presence to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/blonde-brunette-queenspark-drive-christchurch-6QAgge) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/blonde_brunette) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
5.1Room to grow
9:41
Gblonde & brunette parklands
AllImagesMapsNews
FacebookBlondeandBrunetteChChBlonde & Brunette | Facebook✓
Freshalp/en/tt/hair-colouring/in/nz-christchurch/parklandsBlonde & Brunette | Fresha✓
Infobelblonde_brunetteBlonde & Brunette | Infobel✓
InstagramblondeandbrunettechchBlonde & Brunette | Instagram2
Yellow/parklands/hairdressersFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #246 for listings and social
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GoogleFacebookInstagramTikTokFreshaInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
9:41
facebook
BlondeandBrunetteChCh✓
1K followers 3
hair cutting, hair colouring, hair styling2
FollowMessage
★ 2 reviews · recommended 1
🌐 blonde-brunette.business.site
☎ +64 3-420 1443✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #205 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Blonde & Brunette shows a strong on-page health with a score of 8.0 out of 10, indicating solid technical optimisation. Key strengths include a valid favicon, fast page load under 3 seconds, a compact page size, an H1 tag, and HTTPS content. Focused improvements exist in meta description length, title tag balance, and reducing render-blocking resources to further raise performance and visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒blondeandbrunette.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch hair salons & barbers · 498 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Blonde & Brunette shows a solid overall traffic health with a score of 6.7 out of 10, indicating above-average performance. Key findings include above-bottom-25% organic traffic and room to grow paid traffic activity. The top opportunities focus on initiating small paid campaigns and refining organic fundamentals to sustain momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
9:41
Ghairdresser parklands
AllMapsImagesShopping
2No ads from you on any search
www.jularkyshair.nzHair Cut Christchurch | Hairdressers Chch | Hair Styling ...
www.fresha.comBest Hair Salons near me in Parklands, Christchurch
blondeandbrunette.co.nzBlonde and Brunette – High quality hair design from ...

Blonde and Brunette. Shop 1, 180 Queenspark Drive. Parklands, Christchurch 8083. [email protected]. (03) 420-1443 ... Read more

www.fresha.comPlatform Hair - 106 Inwoods Road, Parklands, Christchurch ...
31About 99 visits a month from search, across 44 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #173 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Blonde & Brunette's opening hours partly match local demand: several weekday lunchtime slots on Tuesday and Wednesday align strongly with peak searches, while Saturday midday shows multiple missed high-demand periods when the salon is closed. There are no low-demand open hours, so current hours avoid obvious waste. Adjusting a Saturday late-morning to afternoon opening could capture unmet weekend demand without creating inefficient weekday coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.2Room to grow
9:41
Blonde & Brunette
OverviewReviewsPhotosAbout
Hours 1
Monday9am-3pm
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-3pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #338 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#150of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #150 overall
Open my free 7 days →
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