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Bloom Lash Studio

Beauty salon · Bishopdale, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Bloom Lash Studio

Beauty salon · Bishopdale, Christchurch

Where you stand#345of 570 beauty businesses
Overall health4.0/10across the eight areas

Going well

03Map positions7.204Listings and social6.107Google search and traffic6.1

Where we can help

05Facebook page4.101Google listing3.502Reviews1.908Opening hours1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bloom Lash Studio is a small lash studio in the Bishopdale neighbourhood of Christchurch that offers eyelash extensions and lash services. The studio presents a calm, friendly environment and highlights a skilled lash technician named Michelle. Customers describe appointments as relaxing, with attention to detail and a focus on creating a noticeable pick-me-up look.

Bloom Lash Studio is a lash studio located in Bishopdale, Christchurch, offering eyelash extension services and related lash treatments. The studio operates from a local neighbourhood setting and presents itself as a dedicated beauty service focused on lashes.

Services centre on eyelash extensions and lash work, performed by an experienced technician. The website and sparse public details identify the studio as a lash-focused business and present a simple, specialist offering rather than a broad salon menu.

Customer feedback emphasises a friendly, relaxed appointment experience and skilled technique. Reviews mention clients feeling refreshed after visits and describe the technician, Michelle, as talented and personable. Appointments are noted as calm enough that clients sometimes relax or fall asleep during treatment, and attention to detail is highlighted.

Locally, Bloom Lash Studio is distinguished by its neighbourhood location in Bishopdale and a focused lash-only service model. Clients looking for a straightforward lash appointment in Christchurch will find a small, specialist studio with a reputation for friendly service and careful application.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Bloom Lash Studio shows a low overall health on Google listing quality but has solid basics in place. Key strengths include a claimed listing, an active website link, a phone number and a full address, which support customer contact and trust. The main opportunity is to improve the listing's openness status and add a logo and more photos for better visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bloom Lash Studio
3
Bloom Lash Studio✓✓
5.0 ★★★★★ (1)
Beauty salon · Bishopdale
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #372 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bloom Lash Studio shows a low overall health score for Google Reviews, with room to improve in engagement and review volume. The business has a strong star rating in the top 10% and has begun collecting reviews, but no responses have been made to testimonials yet. Prioritising timely replies and continued review growth will support credibility and customer trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Bloom Lash Studio
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #464 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bloom Lash Studio shows a high level of visibility in Google Maps with a health score of 7.4 out of 10. This indicates solid local presence and steady performance across searches. Top findings include strong performance for "eyelash salon in christchurch city rural" and "eyelash salon in bishopdale," indicating good relevance for both the wider city and the local suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
2Top three for "eyelash salon" in 4 suburbs, seen in 22
1
The Beauty Club4.8 ★ (87) · Beauty salon
2
Bloom Lash Studio15.0 ★ (1) · Beauty salon
3
Acacia Beauty4.9 ★ (242) · Beauty salon
4
Lashed Beauty Christchurch0.0 ★ (0) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #161 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bloom Lash Studio shows an above-average health score with steady social presence, especially on Facebook and Instagram. The strongest current asset is the established Facebook and Instagram profiles, which demonstrate trust and active engagement. A notable opportunity lies in expanding to TikTok, Fresha, LinkedIn, Neighbourly, and NoSecretSalon to reach broader audiences and improve local discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gbloom lash studio bishopdale
AllImagesMapsNews
Facebook61581272288265Bloom Lash Studio | Facebook✓
InstagrambloomlashstudionzBloom Lash Studio | Instagram✓
Freshalp/en/tt/eyelash-extensions/in/nz-christchurch/bishopdaleBloom Lash Studio | Fresha3
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
facebook
people3
8 followers 2
I'm Michelle, owner of Bloom Lash Studio. I love doing lashes and I'm so lucky to meet so many amazing people from all walks of life. I have two awesome boys and a beautiful, needy golden retriever wh...✓
FollowMessage
🌐 bloomlashstudio.co.nz✓
☎ +64 27 293 9964✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #338 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Bloom Lash Studio shows an above-average on-page SEO health with a 5.9/10 score. Key strengths include a valid favicon, a relevant title tag, HTTPS security, an SEO-friendly URL and a page size under 256KB. Primary focus should be on addressing the missing meta description and improving page length and load speed to lift overall score and click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bloomlashstudio.co.nz✓
✓Favicon
✓Page file size
1Separate sites linking to you
2Meta description
3On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bloom Lash Studio's website traffic health is mid-range with room for improvement. The overall health score is 6.0 out of 10, indicating performance is above average but not strong. The top findings show paid traffic is not yet established and organic value is solid, suggesting a focus on targeted paid campaigns while continuing SEO work.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Bloom Lash StudioNot in these results
31About 11 visits a month from search, across 12 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #224 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Bloom Lash Studio cannot be scored for timing alignment because no opening hours are recorded. With a temporal health score of 0.8/10, published hours are needed to compare availability with Christchurch demand patterns. Until hours are added, it is unclear where the studio would be open during high-demand windows or closed during peak search times, which limits practical scheduling advice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Bloom Lash Studio
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#345of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #345 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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