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Blue Star Insurance Limited

Insurance broker · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Blue Star Insurance Limited

Insurance broker · Addington-Middleton, Christchurch

Where you stand#118of 123 mortgage brokers
Overall health0.4/10across the eight areas

Going well

08Opening hours10.0

Where we can help

03Map positions2.005Facebook page2.002Reviews1.601Google listing1.304Listings and social1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Blue Star Insurance Limited is a mortgage broker based in Riccarton, Christchurch. The firm offers mortgage broking services to local homebuyers and borrowers, and operates from the Riccarton area. Customers consistently rate the business highly, which stands out as a key feature noted by clients in local feedback.

Blue Star Insurance Limited is a mortgage broker located in Riccarton, Christchurch. The firm operates locally, serving homebuyers and borrowers in the Christchurch area from its Riccarton base.

The business provides mortgage broking services, helping clients source home loans and navigate lending options. Services are focused on mortgage arrangements and related finance facilitation rather than insurance products, aligning with the mortgage broker category listed for the company.

Customers tend to give consistently high ratings, reflected in an average score of 5. That feedback indicates clients generally experience a positive outcome when working with Blue Star Insurance Limited, with local reviewers signalling strong satisfaction.

Locally, Blue Star Insurance Limited is distinguished by its Riccarton location and a consistent pattern of favourable client ratings. The combination of mortgage broking services and strong local feedback makes it a recognised option for Christchurch customers seeking mortgage advice and loan placements.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Blue Star Insurance Limited shows a very low Google Business listing health score, indicating room for significant improvement in basic listing details and visuals. The listing has essential elements like a website link, claimed status, title, phone number, and open status, but gaps in description, photos, and logo weaken credibility and discovery for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Blue Star Insurance Limited
2
Blue Star Insurance Limited✓✓
5.0 ★★★★★ (1)
Insurance broker · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch mortgage brokers · 123 businesses
You are #107 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dummy

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Blue Star Insurance Limited
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #103 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Blue Star Insurance Limited shows very low overall health in Google Maps search, with a 1.1/10. This indicates limited visibility and room for improvement. The most notable opportunities are to improve aggregate maps results and to verify the suburb/borough listing details so maps results better match the intended Riccarton area, which should help lift rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
1Top three for "insurance broker" in 2 suburbs, seen in 19
1
Amicus Insurance Brokers4.5 ★ (13) · Insurance broker
2
Adelphi Insurance Brokers4.9 ★ (70) · Insurance broker
3
Blue Star Insurance Limited25.0 ★ (1) · Insurance broker
4
Maitai Insurance Brokers0.0 ★ (0) · Insurance broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #98 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Blue Star Insurance Limited shows a mixed health in Citations & Social Presence, with a health score of 0.8 out of 10. Key current strengths include existing LinkedIn Company and Yellow Directory listings that are accurate and up to date. The main opportunities lie in adding or activating social profiles (Facebook, Instagram, TikTok) and local directories (GrabOne, Neighbourly) to improve visibility and trust online.

Strengths

  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Blue-Star-Insurance-Limited-172224) found via: Google search results.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/blue-star-insurance-limited-christchurch-FSP314426) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 5 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gblue star insurance limited addington-middleton
AllImagesMapsNews
Finance Advisers Providerblue-star-insurance-limited-christchurch-FSP314426Blue Star Insurance Limited | Finance Advisers Provider✓
ServiceFinderBlue-Star-Insurance-Limited-172224Blue Star Insurance Limited | ServiceFinder✓
CheckMyBuilderblue-star-insurance-limitedBlue Star Insurance Limited | CheckMyBuilder
NZWAOblue-star-insurance-limitedBlue Star Insurance Limited | NZWAO
LinkedInblue-star-new-zealandBlue Star Insurance Limited | LinkedIn
Yellowblue-star-finance-ltd-579400290Blue Star Insurance Limited | Yellow
IBANZ Broker10095-s123Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #107 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderServiceFinderCheckMyBuilderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
blue star insurance limited addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #98 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Blue Star Insurance Limited shows a low on-page SEO health score of 2.5 out of 10 for its homepage. The top findings point to missing meta description and title tag, no valid favicon, and a very high plaintext-to-page-size ratio that can hinder crawlability. Addressing these basics will lay a groundwork for better search visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bluestarinsurance.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Blue Star Insurance Limited shows a below-average health score for Website Traffic, indicating limited organic and paid visibility. Key findings include near zero organic traffic value and no measurable paid traffic, suggesting opportunities in content, on-page SEO and targeted campaigns. Overall traffic signals are weak relative to local peers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Blue Star Insurance LimitedNot in these results3
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Blue Star Insurance Limited shows very high temporal alignment with local demand patterns based on a health score of 9.1 out of 10. Detailed hour-level alignment cannot be provided because city-level popularity data is missing. Without that data, specific open-peak matches or closed-peak misses cannot be identified; the overall result suggests hours broadly match customer search patterns but further data would allow precise tuning.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Blue Star Insurance Limited
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#118of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #118 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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