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Bri Jones - Guardian Smith

Mortgage broker · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Bri Jones - Guardian Smith

Mortgage broker · Sydenham, Christchurch

Where you stand#59of 123 mortgage brokers
Overall health5.2/10across the eight areas

Going well

08Opening hours10.004Listings and social8.207Google search and traffic7.205Facebook page6.2

Where we can help

03Map positions3.202Reviews3.001Google listing1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bri Jones - Guardian Smith is a mortgage adviser based in Sydenham, Christchurch. She draws on 14 years in finance and property roles and five years in asset management to provide solutions-focused mortgage advice. Her personal experience owning and building property informs practical guidance, and clients note careful communication and prompt responses during the lending process.

Bri Jones - Guardian Smith is a mortgage adviser operating from Sydenham in Christchurch. She works with clients on home lending needs and brings a background in finance and property to her advisory role.

She has 14 years of experience in finance and property roles, including five years in asset management as a property advisor. Bri describes herself as diligent and solutions based, and she combines professional knowledge with personal experience from owning residential property, a lifestyle block, and designing and building a home.

Clients consistently describe interactions as friendly, knowledgeable and well communicated. Review themes note quick responses, thorough answers to questions and strong communication through the process. Several clients comment that she helped secure favourable rates or cash contributions and that she guided them through emotional and practical aspects when complications arose.

Located in Sydenham, Christchurch, Bri Jones - Guardian Smith positions itself as a local mortgage adviser who blends industry experience with hands-on property knowledge. That combination, together with emphasis on communication and responsiveness, is what distinguishes the service for customers seeking mortgage advice in the area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Bri Jones - Guardian Smith's Google Business Listing shows a low health score, with room to improve the description, logo and photo diversity. Strengths include an existing listing title, open-for-business status, a website link, claimed status and a listed phone number, which support customer access and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bri Jones - Guardian Smith
3
Bri Jones - Guardian Smith✓✓
5.0 ★★★★★ (12)
Mortgage broker · Sydenham
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Mortgage adviser

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #105 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bri Jones - Guardian Smith shows a below-average Google review health score of 2.9 out of 10, with limited engagement on reviews. The top achievement is a stellar star rating in the top 10% of peers, indicating strong customer satisfaction. Growth will rely on improving responsiveness to reviews and maintaining positive ratings.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Bri Jones - Guardian Smith
OverviewReviewsPhotosAbout
5.0★★★★★12 reviews 3
5
4
3
2
1✓
helpful staff 8quick to respond 4clear explanations 3mortgage refinancing assistance 3questions 3understanding options 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #87 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Bri Jones - Guardian Smith shows a low overall visibility score of 2.7 out of 10, indicating limited presence in Google Maps results. Top-performing keywords show solid positions for niche terms like mortgage broker in sydenham (rank 9) and finance broker in sydenham (rank 12), with some opportunity to improve overall and borough visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 2 searches across Christchurch, top three in none
1
Mr Finance5.0 ★ (10) · Mortgage broker
2
Patrick Sargisson - Mortgage Adviser5.0 ★ (148) · Mortgage broker
3
9 Yards Financial Services5.0 ★ (190) · Mortgage broker
4
Tim McGill Mortgage Adviser5.0 ★ (43) · Mortgage broker
↓
Bri Jones - Guardian Smith2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #84 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Health for Bri Jones - Guardian Smith sits at 6.9 out of 10, indicating above-average presence across social platforms and directories. The strongest current assets are Instagram, Facebook, and a LinkedIn profile that improve trust and reach. The platform health suggests opportunities to build on existing strengths while addressing gaps on TikTok, Neighbourly, Yellow Directory and LinkedIn Company.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/mikey-smith-25999548) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Gbri jones - guardian smith sydenham
AllImagesMapsNews
InstagrambrijonesmortgagesBri Jones - Guardian Smith | Instagram✓
FacebookmortgageperformanceBri Jones - Guardian Smith | Facebook✓
LinkedInmikey-smith-25999548Bri Jones - Guardian Smith | LinkedIn✓
Finance Advisers Providerguardian-smith-limited-FSP1002543Bri Jones - Guardian Smith | Finance Advisers Provider
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #23 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
facebook
Guardian Smith Mortgage and Financial Services | Auckland✓
755 followers 3
Director of Guardian Smith Mortgage and Financial services2
FollowMessage
★ 6 reviews · recommended 1
🌐 Guardiansmith.co.nz✓
☎ +64 210 318 160✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #47 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for Bri Jones - Guardian Smith shows a below-average score of 3.7 out of 10. Strengths include a valid favicon, an H1 tag, no frames, a fast page load under 3 seconds, and a relevant title tag. Key gaps are missing meta description, render-blocking resources, and an imbalanced text-to-page size. These indicate opportunities to improve click-through and performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠guardiansmith.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2The shape of your link profile
3On-page score
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bri Jones - Guardian Smith's website traffic health is 6.6 out of 10, which is above average for the local market. Key findings show paid traffic is underdeveloped and paid visibility needs testing, while organic value is mid-range and steady improvements are possible through content and UX. Overall, the site shows some momentum but has clear gaps in paid activity and SERP presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
Gmortgage broker sydenham
AllMapsImagesShopping
21No ads from you on any search
www.moneyhub.co.nzBest Christchurch Mortgage Brokers (2026)
www.finsol.co.nzNew Zealand Mortgage Broker | Paul Ejamme
guardiansmith.co.nzContact

If you're looking for mortgage experts ・ 1 443-445 Columbo Street Sydenham Christchurch 8023 [email protected] ・ lenders and mortgage advisors. 8160 ...

9yardsfs.co.nz9 Yards Financial Services: Best Home Loans & Mortgages in ...
3About 88 visits a month from search, across 73 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #35 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bri Jones - Guardian Smith has insufficient city-level demand data to map opening hours to local search peaks. No specific hours of strong alignment or missed opportunity can be identified from the available dataset. The business should treat current published hours as provisional and prioritise collecting local search or client-contact data to reveal when mortgage advice is most sought in Sydenham and Christchurch.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Bri Jones - Guardian Smith
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#59of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #59 overall
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