marketbaseExclusive Marketbase Report
Prepared for

Brian Kinley

Consultant · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Brian Kinley

Consultant · Cashmere, Christchurch

Where you stand#192of 216 lawyers
Overall health1.1/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

05Facebook page5.304Listings and social4.902Reviews2.203Map positions2.201Google listing2.108Opening hours2.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Brian Kinley is a Christchurch Central City lawyer offering legal services from premises in central Christchurch. Clients encounter a mix of experiences: some describe interactions as friendly and helpful, while others report a rude phone manner. The practice serves local individuals and businesses seeking legal advice in the central city and nearby suburbs.

Brian Kinley is a lawyer based in Christchurch Central City, Christchurch. The practice operates in the central city and serves clients from the surrounding metropolitan area, providing access to legal assistance close to the city centre.

The firm offers legal services as a general practice within the lawyers category. No further specialisations are listed in the source information, so services are described at a general level as legal advice and representation for clients who seek help from a Christchurch-based lawyer.

Client feedback shows mixed experiences. Some clients describe staff as friendly and helpful, while others have recorded a negative phone experience and a rude phone manner. The available review data gives an average rating of 3, indicating a range of opinions among clients about contact and service interactions.

Locally, the practice is notable as a central city legal option for Christchurch residents and businesses. Its city-centre location makes it accessible for in-person consultations, and the review snapshot suggests clients should expect variable experiences with contact and service. This combination of central location and mixed feedback characterises how the firm appears to local customers.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

A health score of 0.9 out of 10 indicates very low listing health for Brian Kinley. The overall effect is limited visibility and consistency in local listings, with room to improve core details and presentation. Key strengths include having a website link, a listing title, a phone number, a full address, and a main image, which provide essential contact and location information.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Brian Kinley
3
Brian Kinley1✓
Own this business?
3.0 ★★★★★ (3)
Consultant · Cashmere
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch lawyers · 216 businesses
You are #171 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Brian Kinley shows a low overall health score for Google Business Reviews, indicating room for improvement. The most important findings are the need to start replying to reviews to boost trust and the early but positive signs from existing reviews and growing total review count. Progress on response and continued review collection should raise the rating and confidence over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Brian Kinley
OverviewReviewsPhotosAbout
3.0★★★★★3 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #169 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Brian Kinley's Google Maps performance shows a low overall health score of 2.5/10, indicating limited visibility across maps searches. The top opportunities focus on strengthening aggregate map visibility and improving the borough-specific presence, with steady progress needed to reach the local midpoints beyond the bottom quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barrister
1Seen in 1 search across Christchurch, top three in none
1
Aspiring Law Cashmere4.2 ★ (9) · Consultant
2
Port Hills Law4.4 ★ (14) · Consultant
3
Jane Montgomery Intellectual Property Lawyer and Notary Public0.0 ★ (0) · Consultant
4
Brian Kinley23.0 ★ (3) · Consultant
Map positionsChristchurch lawyers · 216 businesses
You are #168 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Citations and Social Presence for Brian Kinley shows a low overall health rating from Marketbase, with a need to establish active profiles on key social platforms. The most impactful finding is the absence of active Facebook, Instagram, TikTok, Neighbourly profiles, and Neighbourly Directory listings, which limits local visibility. LinkedIn is present but not enough on other platforms.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/brian-kinley-christchurch) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/kinley+brian-18021657) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Gbrian kinley cashmere
AllImagesMapsNews
ChristchurchLawyerbrian-kinleyBrian Kinley | ChristchurchLawyer
Cylexkinley+brian-18021657Brian Kinley | Cylex✓
Yelpbrian-kinley-christchurchBrian Kinley | Yelp✓
LinkedInbkinleyBrian Kinley | LinkedIn
Facebookbrian.simpkins.982Brian Kinley | Facebook2
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #110 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokChristchurchLawyerCylexYelpYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
6 checks on your Facebook page. You're seeing 5 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
facebook
✓
Brian Simpkins (@brian.simpkins.982) • Facebook, Connect with friends✓
0 followers
FollowMessage
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #102 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Brian Kinley's on-page health is very low, with a 0.5 out of 10 health score. The most important findings are the absence of a detectable title tag and meta description, and a missing favicon. Addressing these three items will improve visibility and user trust while setting a baseline for further optimisation.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒findlaw.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Brian Kinley's website traffic health is very low, with a health score of 0.6 out of 10. The most important findings are weak organic value and no organic top-100 keywords, alongside no measurable paid traffic yet. Immediate focus should be on boosting local organic visibility and starting a small paid campaign to gain initial data and momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Brian KinleyNot in these results3
Google search and trafficChristchurch lawyers · 216 businesses
You are #159 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Brian Kinley currently has no published opening-hours data, so temporal alignment cannot be measured directly. The health score is very low (0.6/10). Without recorded hours there are no identified matches between open times and local peak demand, and no confirmed missed-peak closures. Adding clear opening hours will allow comparison to city demand and reveal where adjustments could capture more clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
Brian Kinley
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch lawyers · 216 businesses
You are #174 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#192of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #192 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for