marketbaseExclusive Marketbase Report
Prepared for

Brighton Style

Hairdresser · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Brighton Style

Hairdresser · New Brighton, Christchurch

Where you stand#164of 498 hair salons & barbers
Overall health6.7/10across the eight areas

Going well

07Google search and traffic8.603Map positions7.305Facebook page6.5

Where we can help

02Reviews3.608Opening hours2.301Google listing2.004Listings and social1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Brighton Style is a hair salon and barber in New Brighton, Christchurch, offering both barbering and salon services in a decorated, welcoming space. Clients report friendly, chatty service, attentive stylists such as Leom, and accessible arrangements for customers with mobility needs. The salon is noted for skilled cutting, practical styling advice and reasonable pricing.

Brighton Style is a hair salon and barber located in New Brighton, Christchurch. It operates as a local salon-barber hybrid serving residents and visitors in the seaside suburb.

Services include barbering and salon haircuts, styling and personalised advice on what will work for a client's hair. Reviews note that staff listen to client wishes while also offering professional guidance when a requested style may not suit the hair's condition. The team are described by customers as skilled with scissors and attentive to individual styling needs.

Customers commonly describe a warm, chatty atmosphere and a decorated, welcoming interior. Several reviews mention good customer service, friendly conversations during appointments, and satisfaction with results. Pricing is described as reasonable in relation to the service received. Accessibility has been highlighted, with a practical entrance arrangement that allows customers using wheelchairs to remain seated for their cut.

Locally, Brighton Style is distinguished by its combined barber and salon offering, the presence of recognised stylists such as Leom, and an emphasis on personalised care and accessible service. The salon's mix of friendly service, hands-on advice and practical pricing shapes the experience customers report in New Brighton.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Brighton Style shows low overall health on Google Business Listing at 2.1/10, indicating significant room for improvement. The listing already has key basics in place, including a claimed status, a listed phone number and a full address, which supports local discoverability. The two most important findings are the absence of a website link and a meaningful description, which limit user engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Brighton Style
Brighton Style✓✓
5.0 ★★★★★ (17)
Hairdresser · New Brighton
Open 4 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #398 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Brighton Style shows a strong customer sentiment with a top-10% star rating, but overall Google review health is mid-range at 4.4/10. The business has solid achievements in rating quality, yet lacks engagement with customers through review responses. Addressing this gap while maintaining high ratings can help shift towards more balanced performance.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Brighton Style
OverviewReviewsPhotosAbout
5.0★★★★★17 reviews 3
5
4
3
2
1✓
result 3hairstyling 3salon 3scissors skills 2barber 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #317 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Brighton Style shows a healthy overall Google Maps presence with a score of 7.5 out of 10. The borough-specific ranking is outstanding, placing in the top 10% for New Brighton, Christchurch, and nearby searches. Current strengths include strong performance for several high intent keywords and a steady position for hair-related searches in the area.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 4
1
Salty Hair & Co5.0 ★ (69) · Hairdresser
2
Mood Hair Salon5.0 ★ (86) · Hairdresser
3
Brighton Style✓5.0 ★ (17) · Hairdresser
4
Hair&Sea Salon5.0 ★ (13) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #134 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Brighton Style shows a below-average health score for citations and social presence, with focus needed on profiles and directories. The strongest asset is a very high trust Facebook profile, supported by a Neighbourly listing and solid Fresha presence. Key opportunities include improving Instagram trust, adding a TikTok presence, joining NoSecretSalon, and creating LinkedIn profiles for the owner and company.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/brighton-style-brighton-mall-christchurch-MxER0z) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
14 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gbrighton style new brighton
AllImagesMapsNews
Freshalp/en/bt/hair-salons/in/nz-christchurch/new-brightonBrighton Style | Fresha✓
FacebooknewbrightononlineBrighton Style | Facebook3
Neighbourlyhairdressers/canterbury-region/christchurch/new-brightonFound through search, not linked from anything you own
Instagramsalty_hair_and_coBrighton Style | Instagram1
TiktokNo account found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #433 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
facebook
newbrightononline✓
5.6K followers ✓
15 Minutes from the centre of Christchurch, you’ll find our character-filled seaside town.3
FollowMessage
🌐 newbrightononline.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #175 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Brighton Style shows a very high on-page SEO health score of 8.6/10 for the homepage, indicating strong technical fundamentals. The most notable findings include a perfect title tag in the 50-60 character range, a valid favicon, an H1 tag, a page under 256KB, and secure HTTPS resources. Focus areas remain improving speed and meta description length.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒newbrightononline.nz✓3
✓Page title
✓Favicon
1On-page score
2Meta description
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Brighton Style shows strong overall traffic health with room for measured paid initiatives to diversify channels. Key takeaways: organic traffic value is in the 50-75% range and growing, while paid activity remains unclear and should be piloted with targeted ads and landing pages. A small paid test could begin capturing incremental customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Brighton StyleNot in these results
About 2,285 visits a month from search, across 154 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #69 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Brighton Style's published hours partially align with local demand but show a clear timing gap. The salon is open during several high-demand midweek and weekend lunch peaks (Wed 11-12, Fri 11, Sat 11-12) yet remains closed across a larger set of popular lunchtime hours, notably Tuesday 11-2 and Saturday 1pm. There are no open hours during low-demand periods, indicating inefficiency is timing rather than excess hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.3Room to grow
What customers seeWhere you rank
9:41
Brighton Style
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday10am-1pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #385 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#164of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #164 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for