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Brilliant Deductions Accounting

Accountant · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Brilliant Deductions Accounting

Accountant · Waimakariri District Coast, Christchurch

Where you stand#201of 245 accountants
Overall health1.8/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

02Reviews5.905Facebook page4.303Map positions3.701Google listing3.408Opening hours3.004Listings and social0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Brilliant Deductions Accounting is an accounting firm in Woodend, North Canterbury, with 30 years' experience offering personalised service. It handles all forms of business accounting, including trusts, and serves clients who value hands-on, locally focused tax and financial support. Reviews indicate consistently high satisfaction among its clients.

Brilliant Deductions Accounting is an accounting practice based in Woodend, North Canterbury. It draws on 30 years of experience serving local clients who need personal, hands-on accounting support.

The firm handles all forms of business accounting and administration, and explicitly includes Trusts among its services. Its offerings cover the typical needs of small businesses and private clients requiring tailored tax and compliance work.

Client feedback shows consistently high satisfaction, with reviews highlighting dependable, personal service and a steady, experienced approach to bookkeeping, tax returns and trust matters. Customers tend to value straightforward communication and a local presence.

As a long-standing North Canterbury practice, Brilliant Deductions Accounting is distinguished locally by its emphasis on personal service, experience with trusts and a track record of steady client approval. It suits clients seeking familiar, regionally based accounting support rather than remote, high-volume firms.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Brilliant Deductions Accounting shows an overall below-average health on Google Business Listing with room for improvement. Strengths include a claimed listing, visible open status, a listing title, a phone number and a full address, which support accessibility and trust for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Brilliant Deductions Accounting
3
Brilliant Deductions Accounting✓✓
5.0 ★★★★★ (1)
Accountant · Waimakariri District Coast
Open 4 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

30yrs experience dealing with clients who require personal service. All forms of business handled, including Trusts.

2
Google listingChristchurch accountants · 245 businesses
You are #162 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Brilliant Deductions Accounting shows a moderate overall Google review health with a 5.5/10 average. The strongest finding is the top 10% star rating indicating high customer satisfaction, while room remains to improve engagement by responding to reviews and grow total review count for more confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Brilliant Deductions Accounting
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Brilliant Deductions Accounting shows a below-average health score for Maps Search Performance, indicating room for improvement in overall visibility. Top findings include strong rankings for tax and accounting keywords in the Waimakariri district and Christchurch, with bookkeeping and payroll services also ranking well in several local areas, suggesting targeted opportunities to boost nearby suburb and broader city visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
bookkeeping service
1Top three for "bookkeeping service" in 1 suburb, seen in 4
1
A1 Bookkeeping Services0.0 ★ (0) · Accountant
2
Brilliant Deductions Accounting25.0 ★ (1) · Accountant
3
Crunch Accounting Services Ltd5.0 ★ (4) · Accountant
4
ATC Accounting Services5.0 ★ (4) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #154 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Brilliant Deductions Accounting shows a low health score for Citations & Social Presence, with limited active profiles on major platforms. The most important finding is the lack of active profiles on Instagram, Facebook, TikTok, and LinkedIn, which limits local visibility and trust. The Neighbourly Directory presence helps but is not enough to drive strong engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Gbrilliant deductions accounting waimakariri district coast
AllImagesMapsNews
Neighbourlyaccountants/canterbury-region/waimakariri/pegasusBrilliant Deductions Accounting | Neighbourly
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #235 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
brilliant deductions accounting waimakariri district coast
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gbrilliant deductions accounting website
AllMapsImagesNews
Google Mapsgoogle.com › mapsBrilliant Deductions Accounting - Waimakariri District Coast, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Brilliant Deductions AccountingNot in these results
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Brilliant Deductions Accounting has a mixed fit between published hours and local demand. The firm is open during several strong Thursday peaks (9am, 10am, 1pm, 2pm, 11am) but is closed for several other popular windows, notably Wednesday 10-11am, Thursday 3-4pm and Sunday 10am. No open hours fall in low-demand times, so inefficiency from unnecessary open hours is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
Brilliant Deductions Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-4:30pm
Tuesday8:30am-4:30pm
WednesdayClosed
Thursday8:30am-2:30pm
Friday8:30am-2:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #171 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#201of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #201 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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